POP MART Captures the Spirit of Christmas Through Playful Packaging Design

POP MART and Shanghai Bocheng Brand Planning Co., Ltd. brought holiday magic to life with the Christmas Gift Box (International Version), a design that feels as joyful as unwrapping gifts on Christmas morning.

Few brands know how to stir excitement quite like POP MART. With the Christmas Gift Box (International Version), crafted in collaboration with Shanghai Bocheng Brand Planning Co., Ltd, the brand transformed holiday packaging into an enchanting experience, playful, collectible, and full of festive charm that captured hearts both in stores and across social media.

The POP MART Christmas blind box gift set turns holiday tradition into a playful work of design. By reimagining the classic scene of Santa slipping down the chimney and scattering gifts, the packaging itself becomes part of the festive story stepping out of its confines as a container and into an experience. Every detail feels alive with holiday spirit, making the unboxing just as magical as the toys inside.

What makes this design so enchanting is the thoughtful layering of textures and elements. Flat, illustrated chimneys meet snowy PVC surfaces, wooden Santas, shimmering bells, and soft bows, each touch carefully chosen to spark delight. Paired with a color palette that marries Christmas warmth with POP MART’s iconic hues, the packaging radiates both seasonal charm and brand identity, making it a gift that feels as special on the outside as it does within.

By blending playful interaction with thoughtful design, POP MART and Shanghai Bocheng Brand Planning Co., Ltd. have shown how packaging can capture imagination, heighten anticipation, and create an experience collectors will remember long after the season has passed.

This design brings a playful twist to blind box packaging by transforming it into a chimney of surprises. With each drop, it captures the excitement of receiving gifts while carefully balancing creativity with safety, making the unboxing both memorable and secure. The concept was so well executed that it won a Platinum award at the 2025 MUSE Design Awards in the Packaging Design – Toys category.