Lazaruseffekt | Germany’s Campaign Awareness of the Flora and Fauna

Germany establishes Lazaruseffekt Project Illustrations and Infographics Museum to educate its citizen with regard to their flora and fauna.

The Lazarus-Effect explains the state of the formerly lost or announced extinct form of life, the recurrence of which is or has been proven.

The results of this campaign shows the developement of an educational cross-media social campaign that includes print media in the form of campaign posters, information graphics, social media marketing and many more.

Interestingly, the information graphics displayed serve as a basis that includes the the top five species extinctions, the local fauna and those taxa that are subject to extinction based of the 2018 Rote Liste.

In addition, a graphic representation of the present floral species and their extinctions in terms of predicted temporal division is potrayed too.

Intriguingly, the characters for the flora and fauna involved in the campaign are visually based on a precise and high-contrast black and whitee vector illustration style.

Representative from each flora and fauna who are currently and momentarily subject to the Lazarus Effect or who are under the abbreviation ex that indicates extinct, are being shown at the campaign to educate the visitors of the current situation of their flora and fauna in Germany.

Ensuring the continuity of the Lazarus Effect awareness, an exhibition concept in the form of a pop-up pavilion and the incorporation into existing exhibitions of the large museums were proposed.