Balancing Function and Feeling with Mobili Fiver’s Ronny Gobbo

Being recognized by the NY Product Design Awards is an incredible honor. It validates our commitment to creativity, quality, and thoughtful innovation. It’s also a sign that our work resonates globally, and that fuels our drive to keep pushing boundaries and crafting designs that truly matter to people.

This award has had a powerful impact. It elevated our visibility and credibility, not only within the design community but also with our customers. It has already sparked new conversations and collaborations, encouraging us to continue delivering bold, elegant, and functional pieces. It’s a morale boost for our entire team—a reminder that our dedication pays off.

Experimentation is essential. For example, with the Emma table, we explored dozens of prototypes to perfect the mechanism that allows for its transformation. Through trial and error, we found a solution that was both beautiful and surprisingly simple for the user, proof that persistence and curiosity often lead to elegant results.

One of the most unusual and meaningful sources of inspiration was a tree. Observing its structure—how it anchors deeply in the ground yet extends freely upward—gave us insight into how to balance solidity and lightness. That natural elegance influenced the way we designed the base of one of our tables, creating something that feels both grounded and dynamic.

That design is not just about how something looks—it’s about how it works. It’s a journey made of research, iteration, and testing. Good design is invisible when it works perfectly, and that perfection takes time, feedback, and a deep understanding of the user’s needs.

It starts with listening. I work hard to understand the client’s objectives and then propose solutions that meet those needs while remaining true to the core of my design philosophy. I see it as a conversation, not a compromise—where both visions evolve and strengthen each other.

One key challenge was achieving the right balance between aesthetic and utility. With the Romina table, we had to ensure its striking silhouette didn’t hinder its functionality. We overcame this by involving users early and often, through real-world testing and feedback loops. That collaboration across design, engineering, and marketing was vital to refining the final product.

When I hit a block, I disconnect. I take a bike ride, spend time in the mountains, or listen to music. That space gives my mind a chance to wander—and often, the solution appears when I least expect it.

Empathy, sustainability, and honesty. I want my designs to be intuitive and inclusive, and I believe they should respect the environment. Growing up in a family business taught me the importance of making things that last, both physically and emotionally.

Stay humble, stay curious. Keep learning, and don’t fear failure—it teaches you more than success ever will. Surround yourself with people who challenge you. And always, always design for the user, not for your ego.

I would choose Renzo Piano. His work combines architectural precision with poetic vision. What I admire most is his ability to create spaces and objects that feel human, harmonious, and respectful of their surroundings. He proves that design can be both technically complex and emotionally moving.

“What do you want people to feel when they use your designs?”

My answer: I want them to feel that someone thought of them. That the design understands their needs, fits their life, and brings a quiet sense of joy to everyday moments.