Gravity Global – Creating B2B Campaigns That Shatter Glass Ceilings

The production of the Embraer’s most successful B2B campaign resulted in Gravity Global receiving various Marketing accolades throughout the years. Therefore, their accolades are a reflection of their devotion and efforts towards their craft.

Gravity Global, in its most fundamental aspect, is a Brand-to-Demand agency that serve fast growing businesses, be it at the start-up phase or have already established themselves as a multi-national organization.

“We believe very much in balancing out brand activity with demand generation,” said Mark Lethbridge, CEO of Gravity Global, “So, we wanted to build a business that handled this under one roof.”

Four years ago, Gravity Global supported Embraer, end-to-end, with their Marketing programs. Since then, they have received many awards and distinctions for their project, consistently impressing the international juries that evaluate their entries.

The company’s success did not come without any hurdles of their own. Despite those hurdles, they were able to push through and eventually be at the top of their game. Their secret to success? Achievable with only with 3 simple, yet grueling, words: “FAB” – Fame, Admiration, and Belief.

These words were incorporated into Gravity Global’s business model and were used to measure the current performance of the brand, to develop the go-to market’s strategy, and to track and maintain the performance of the brand. Ultimately, the job of the Gravity Global agency is to be provocative, a catalyst, and to make their clients stretch their thinking.