Entertainment & Culture

ALKEBULAN – An Album of Ancestral Echoes by Vitae Records and Matt B

ALKEBULAN – An Album of Ancestral Echoes by Vitae Records and Matt B

Vitae Records and Matt B's ALKEBULAN stands as a masterful fusion of heartfelt storytelling and musical innovation, capturing the essence of ancestral roots and cultural pride in a groundbreaking album.

Music possesses an extraordinary power to stir the deepest emotions, to move in ways that transcend mere physical response. It's a universal language that speaks directly to the heart, weaving stories and emotions into melodies that resonate across cultures and time. Matt B's latest work, an ode to his ancestral home, taps into this powerful medium with remarkable finesse.

His album ALKEBULAN is more than just a collection of songs, it's an emotional pilgrimage back to the roots, a journey that evokes a profound sense of belonging and identity. Through his unique blend of African rhythms and personal narratives, Matt B crafts an experience that moves the listener emotionally, making yet another hit that showcases his ability to connect with audiences on a deeply emotional level.

In the vibrant tapestry of global music, Matt B's latest album emerges as a poignant homage to the cradle of humanity. The title believed by many to be Africa's ancient and indigenous name before colonization, symbolizes 'Mother of Mankind' or 'Garden of Eden.' It's a deeply personal exploration of heritage, a celebration of homecoming, and a reconnecting with ancestral roots that resonates with the soul.

"ALKEBULAN" is a rich auditory experience that transcends borders, featuring elements from various African countries including Namibia, Zimbabwe, Uganda, and Nigeria, all while infused with Matt’s unique artistic flair. This blend of traditional sounds with contemporary rhythms offers listeners a unique window into Africa's heart and history.

Behind the album's captivating visuals is Angela V. Benson, who directed each piece, filming across Africa's vast and varied landscapes. These visuals are cinematic celebrations of African beauty, culture, and spirit, perfectly complementing the album's thematic essence.

Together, Matt B and Angela V. Benson have created an immersive experience that invites listeners to journey through Africa's past and present, celebrating its legacy and the unbreakable connection between the land and its children scattered across the globe. This album stands as a testament to music's power to bridge distances, connect cultures, and awaken a collective memory of our shared origins.

Vitae Records, in collaboration with the immensely talented Matt B, achieved a remarkable feat by clinching the prestigious LIT of the Year award at the 2023 LMA, under the category of LIT Music - Best Album. This accolade was in recognition of their groundbreaking work, an album that showcases Matt B's exceptional musical artistry and encapsulates a powerful narrative of heritage and connection. The winning combination of Vitae Records' visionary production and Matt B's soulful exploration of his ancestral roots through music resonated deeply with audiences and critics alike, earning them top honors in a celebration of innovation, creativity, and cultural impact in the music industry.

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Credits

Entry Title: ALKEBULAN

Entrant Company: Vitae Records

Client: Matt B

Winning Category: LIT Music - Best Album

Experience the blend of music and film in Fresh Da Zoe's innovative partnership with LiFi Media Production on the project ‘Demon’.

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