The winners of the 2021 MUSE Creative Awards are finally out, and we at muse.world are amazed by the great entries that won this year!
Well, especially this ad campaign by OREO, which encapsulates the doomsday-esque world we live in today due to the global pandemic. Have a look below:
The campaign features a plot involves an asteroid, an apocalypse-proof vault, apocalypse-proof packs of OREOs, and more.
The ad is curated alongside all OREO fans from all over the world, where the mockumentary continues to drop clues and eventually leading to OREO themselves making a real-time response video to reveal the secrets.
This ad campaign resulted in a 415+ earned placements during the Election Week, over 100 million impressions, and more, creating one of the most successful ads in year 2020 - despite the trying times in the States.
OREO has done a great job with their collaboration with The Community & 360i, earning them a well-deserved Platinum Winner in the MUSE Creative Awards. If this isn't one of the most impressive ad campaigns we've ever seen in muse.world so far, we don't know what is!
Name: The Oreo Doomsday Vault
Company: The Community & 360i
Agency: Mondelez International, Inc. (OREO)
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