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Oakley - Mars | MUSE Creative Awards

A Legendary Revival

The Oakley - Mars spectacle is a remarkable return of one of the most iconic and disruptive eyewear designs in history. First introduced in 1998, the Mars X-Metal frame became an instant symbol of futuristic design and technological innovation. Created with precision engineering that pushed the boundaries of what was possible in eyewear, the original Mars frame was produced with the same cutting-edge technology used to make complex metal parts for rocket engines.

Oakley - Mars | MUSE Creative Awards

The Mars X-Metal Leather, crafted with a unique direct metal laser sintering process, combines high-powered lasers with intricate metal powders to create its extraterrestrial frame. This revolutionary design, hand-stitched with suede leather and featuring the iconic circle shape, delivers a flawless blend of science, artistry, and futuristic aesthetics. To highlight the revival of this legendary piece, Styleframe GmbH produced a creative video teaser that brilliantly captures the spirit of the Oakley - Mars.

Oakley - Mars | MUSE Creative Awards

Emphasizing the eyewear's iconic status, the video transports viewers to a Mars-inspired environment, combining planetary visuals with fast-paced footage to create an elevated product reveal. The lighting and camera movements add depth to the scene, while edgy transitions and color inversions contribute to the bold, “mad-science” aesthetic that Oakley is known for.

Oakley - Mars | MUSE Creative Awards

A key highlight of the video is the Oakley Mars rover, which was redesigned to mirror Oakley’s architectural style—brutal yet organic. The incorporation of a 3D realistic human silhouette in the film’s portrait shots allows the product to take center stage, while the creative use of lights and reflections delivers a premium and visually striking presentation.

With these cinematic elements and Oakley's futuristic design ethos, the Mars X-Metal Leather is once again positioned as a groundbreaking piece of eyewear, embodying the brand’s fearless pursuit of innovation.