Equestrianism is still a much beloved sport all over the world, where the best horses and riders come together to bring an entertaining performance of speed, grace, and poise in front of the crowd.
To support this sport, Nutrena has created the perfect premium horse feed that supplements these majestic beasts. Take a look here:
With their relaunching of their premium performance horse feed, Nutrena and creative agency Yamamoto Agency decided to go for a strategic approach, where they would promote the feed the way you would a sports drink.
In the video, you can see confident equestrians and their horses strutting around as soothing, uplifting music starts to play in the background to portray its excellence and goodness to the audience.
The ad may not be the most innovative or original, but it is certainly effective, as many equestrians can attest to its message, winning a Gold Winner in the recent NYX Marcom Awards.
With more and more wins in their belt, we at muse.world look forward to seeing more great ad campaigns from Yamamoto Agency here!
Name: Nutrena ProForce Video
Agency: Yamamoto Agency
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