Currently, there is an estimated number of 19,600-21,000 southern white rhinoceros still roaming around in the plains of Africa. All of them residing in protected areas and private game reserves all over the country. It may not seem like a huge number, but their population continues to prosper with each passing year and just got promoted from “Vulnerable” to “Near Threatened” classification, just one level away from “Least Concern”. And that’s great news!
While the battle may be over for now, the war in preserving these majestic creatures continues to rage on against the poachers who illegally hunt rhinos for their horns. And it is still up to organizations like Rockwood Conservation to take these mammals under their protection under any means possible. To do that, they need funds obtained from the public to keep their operations afloat. Thankfully, Rockwood Conservation and Magnetic Creative know the only way how: Celebrity endorsement!
Reaching out to South African cricket extraordinaire as a mouthpiece and ambassador for South Africa’s largest rhino conservatory, Magnetic Creative has produced a fundraiser video ad spot that shines a serious light to the plight of the southern white rhino. While also keeping a lighthearted tone of a privileged cricket player trying his hand in protecting these endangered species!
The video starts with Quinton de Kock, going through several takes and attempts to say his lines in the fundraiser’s opening statement before finally getting it right on the third attempt. But unlike other celebrities who only do these ad spots to promote their fundraisers, Quinton is immediately put into several jobs and assignments undertaken by the staff of Rockwood Conservation. Which includes, but not limited to: Being chased by rhinos, taking care of rhinos, driving around the plains in an ATV, riding around the plains on horseback, firearms training, and sitting in an outpost and surveying the area for threats the entire night. All of which is completely foreign for an individual who hits balls as a career, especially in his first day on the job!
Throughout the ad spot, Quinton details the threat that the southern white rhino is currently facing in South Africa and the measures taken by Rockwood Conservation to protect them. Along with his message of our mission and duty to protect the environment and its creations, he also announces that the fundraiser’s direction will take a very different direction. When you donate to the conservation directly, you will entered in a raffle where you and three friends can spend a day with Quinton in a luxury 5-star hotel and spend hours at Rockwood Conservation to pet rhinos.
The ad spot worked, and thanks to Quinton’s social media presence in South Africa and in the cricket world, the campaign for the fundraiser has gained traction and raised money that goes into investing and improving the resources and facilities desperately needed by Rockwood Conservation.
We’ve all seen celebrities doing fundraisers to raise awareness on nature, and Quinton is one of the rare people who actually stands up to make a positive impact on protecting these majestic white rhinos!