Whenever you’re feeling down, or in a desperate need for quick boost of energy, a piece of candy will just do that job to keep that pep in your step for the day.
However, the consumption of sugary treats and the boost in energy does not stop there! The SweeTARTS Be Both campaign makes sure you use every bit of that energy to channel it into something more creative and encouraging you to make your very own original beat with their SweetBEATS music maker!
As part of Ferrara Candy Co.’s campaign to unlock the inner creativity through self-expression of their Gen Z audience and love for music, Duncan Channon has opened up a new chapter in the brand’s portfolio to promote awareness to the new generation.
The SweetBEATS music maker has a total of four rhythms and melodies that users can select from, ranking from something old-school and vintage to something that is more hip, relevant, and vibey. Each custom beat is stylized after SweeTARTS’ own lineup of confectionaries.
Users can alter the beats in different melodies of the music maker, so that each and every individual’s own original creation is unique on their own and never the same as another’s. But that’s not all, the top 20 most popular beats that is voted by the audience as the best will also have a one-to-one virtual studio session with pop superstar herself, Christina Aguilera!
From country to metal, the SweetBEATS music maker is a unique take that draws the attention of GEN Z all over the globe. SweeTARTS really knocked this one out of the park with their brilliant marketing campaign, and a great success in their portfolio!