Poverty is still an ongoing issue in the world today, but with the help of the Internet, it is easier to spread awareness and generate interest for all the NGOs out there in the world.
World Vision is one of the many organizations out there doing the good work of assisting impoverished individuals. Take a look at one of their recent campaigns, Raw Hope:
This NYX Grand award-winning project is an initiative that brings awareness and funds to help children and families who need life-saving assistance.
The campaign presents itself in a video form through the magic of VFX, robotic camera movement, and a creative direction that pulls the audience in the moment the video begins to play.
The images here show the hard work of the crew behind this innovative campaign, showcasing a wide variety of production, creative, and directorial techniques.
What are the results? A video that translates the Big Idea to the masses, spreading awareness for the more vulnerable people and more. This is one campaign for the ages!
Entrant Company: Media One Creative Inc.
Client's Name: World Vision Canada
Category: Commercials/Marketing, Nonprofit
Want to read about a meaningful campaign like this? Read about theLebanese Revolution today!