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ParticipACTION's print campaign wants you to practice physical activities more often with your loved ones.
If you are practicing social distancing with your partner amidst the COVID-19 global pandemic, chances are you've been trying out different ways to spend time with them.
Don't understand what we mean by this? Take a look at this amazing ad that will help spice things up in your bedroom:
Awarded the Platinum Winner in the 2019 MUSE Creative Awards, the nonprofit ParticipACTION wants all fellow Canadians to practice moving more and sitting less.
Formally named Everything Gets Better When You Get Active, this campaign is actually backed by research that supports how regular physical activity can have various benefits for our bodies and minds.
Because of this, they decided to release these suggestive posters that let Canadians know that sex is physical activity. Mmm mmm mm, indeed!
All of these posters allude to body parts and sensuality while maintaining its core campaign notion of wanting you to stay active.
One of the most innovative campaigns from last year, this is one that we should all adhere to, especially when you're going to be with your partner for weeks on end!
Want to know more? Take a look at their award winning MUSE Creative Awards entry!
Credits
Entrant Company: Zulu Alpha Kilo
Client's Name: ParticipACTION
Category: Marketing & Promotional, Poster Series
