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Happy People Project's recent campaign to give another voice to Peter Shaffer's "Amadeus" is creativity at its peak!
Mozart has had an interesting musical journey, to say the least. In the play Amadeus, we see the world through his eyes as it cements Mozart's legacy as one of the greatest composers of all time.
For Turkish agency Happy People Project, they decided to create letters and fonts that uniquely matches Mozart's music. Have a look here:
The font was created with Mozart’s music in place, with the Amadeus line in the middle of the four lines as a guide during the design process.
Letters were then placed instead of notes to further exemplify the fonts for the audiences.
A total of 14 different numbers and letters of the alphabet were used to match the notes and octaves, eventually reaching a font family of 574 characters with 32 letters and 9 numbers.
This is a monumental achievement for all the personnel involved in creating this innovative campaign. If this is what campaigns will be in the near future, then I’m all up for it!
Credits
Advertising Agency: Happy People Project, Turkey
Agency Co-Founders: Yaşar Akbaş, Orçun Onural
Creative Directors: Fırat Yıldız, Atilla Karabay, Serhan Acar
Concept / Art Director: Erhan Özden
Typographers: Erhan Özden, Oğuzhan Cengiz
Client Services: Gözde Nur Akbaş, Gizem Sarıkaya
Production: Kerem İlbeyli, Alev Cihan
Motion Designer: Ilgın Üze
Production Company: Anima İstanbul
The life of a creative never ends on a single article. Read about theGuardian's FakeHits campaign today!
