The essence of a Lamborghini lies in its distinguishable emblem that is hard to not take notice of. INVNT.ATOM of the INVNT Group from The Global BrandStory Project, is a web-centric digital division that collaborated with the renowned luxury sports car manufacturer to assemble the last Aventador Ultimae Coupe into the first metaverse NFT (non-fungible token) supercar, the first of its kind.
To introduce and memorialize this announcement to its global audience, Lamborghini enlisted the help of HEVĒ (INVNT Group)’s creative agency and production studio that was the driving force behind the monumental drop that fully captures the essence of the end of an era but to a beautiful beginning.
The collaboration includes forces in the web3 space, the founder of Techism Movement, Krista Kim whom is also a renowned metaverse artist worked alongside with 2x Grammy winner, artist and producer Steve Aoki on auctioning this limited-edition visionary of an automobile, a paragon of complex artistry and engineering. Lamborghini will be auctioning off its last gas powered Aventador to make way for a new beginning as it was announced earlier in 2022 year that the powerhouse intends on building hybrid and pure electrical cars.
Both Kim and Aoki remarked that the blue gradient S-curve piping would be an interesting color palette with black as they would like to bring out the illusion of basking in the cosmic Mars’s sunset. After spending a considerate time with the supercar, Aoki managed to produce a song that no one would expect to come from himself as working with Kim, he was immediately entranced with the aura the supercar projected. Chairman and CEO of Automobile Lamborghini, Stephen Winkelmann articulated in an interview that in making a move into the digital world is definitely something that has be done and actively strive to be the best in what they set their mind to.
Crowned as the Vega Awards Canopus Winner under the Video/ Online Video (campaign) – Automotive category, it is hard to overlook the amount of dedication and creativity that was poured into this special behind the scenes of this supercar NFT drop. The automotive industry and the world may expect a drastic change as to how society soldiers on as technology has dominated our space.
Entrant Title: Behind the Drop of the Last Aventador Coupé & 1:1 NFT
Entrant Company: HEVĒ