Jinkuang Natural Mineral Water: A Design Inspired by Stillness in Motion
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A Unique Bottled Experience
Jinkuang Natural Mineral Water stands out on shelves not just for its refreshing contents, but also for its captivating bottle design. This creation by Shenzhen Tigerpan Design Co. Ltd. transcends the typical beverage packaging, taking inspiration from a fascinating natural phenomenon – laminar flow.
Capturing the Essence of Movement and Stillness
Laminar flow describes the smooth, layered movement of fluids. Jinkuang's bottle design embodies this concept, with lines that transition from dense to sparse, resembling a cascading spring. This visual play creates a sense of movement frozen in time, a captivating paradox that intrigues the beholder.
Functionality Meets Aesthetics
This design isn't just a pretty face, it solves a problem too! The undulating curves of the bottle provide a comfortable and stable grip, enhancing the user experience. This thoughtful integration of functionality seamlessly blends with the artistic vision.
A Celebration of Chinese Culture
The label showcases the beauty of the Chinese character "Jin Kuang," representing the brand name Jinmailang's mineral water. This design choice reflects the brand's confidence in its cultural heritage. The use of shared calligraphy strokes in the characters adds a touch of artistry, creating a symbol that resonates with Chinese consumers.
A Symphony of Colour and Texture
The colour palette complements the design narrative. The traditional Chinese combination of gold and red exudes elegance and sophistication. The clean white background further accentuates the details, allowing the design elements to shine. To elevate the tactile experience, gold stamping and embossing are employed, adding a touch of luxury and inviting consumers to explore the bottle's unique texture.
A Refreshing Design for a Premium Water Experience
Jinkuang Natural Mineral Water's packaging is a masterpiece in itself. It's not just a bottle - it's a storey waiting to be discovered. The design grabs your attention and whisks you away on a journey, leaving a powerful impression long after you've taken the last sip. This unique approach elevates the brand and distinguishes it within the competitive market.
Credits
Entry Title: Jinkuang Natural Mineral Water
Entrant Company: Shenzhen Tigerpan Design Co., Ltd
Client: Jinmailang Beverage Co., LTD
Winning Category: Packaging Design - Non-Alcoholic Beverages
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