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Interview with Yifei Zhu, Student in University of the Creative Arts, UK

Interview with Renard Ragsdale, Chief Delivery Officer of Ragsdale Design Group, USA
September 6, 2019
Mathieu Anfosso | TEN OVER MEDIA | Muse Awards
Interview with Mathieu Anfosso, Creative Director of TEN OVER MEDIA, USA
September 6, 2019

Yifei Zhu

Yifei is a student in University for the Creative Arts, where he studies MA in Graphic Design, engaging in branding, typography, printed matter designs and other visual projects.



Interview with the 2019 Muse Creative Awards Winner - Yifei Zhu

1Please give us a brief bio of yourself, your company, job profile, etc.
I am a graphic designer based in UK and China. Now, I am studying MA in Graphic design at University for the Creative Arts, mainly engaging in Branding, Typography, Printed Matter design and other visual projects.
2Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
‘Taste in books’ is an independent second-hand book shop that is located in the busy modern city. The second-hand books, music and coffee are all covered in this multi-sensory experiential space. We hope the brand can create a space that connects with memory, emotion and history and try to recall the emotional connection between second-hand books and readers.
3What was the biggest challenge with this project?
The idea about connecting the target audience and the brand.
4How has winning an Award developed your practice/career?


This lets more people know about my work and gives me more opportunities to cooperate with others.
5If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Never forget why you started, and your mission can be accomplished.
6What is your key to success? Any parting words of wisdom?
Making mistakes will help you to succeed.


Winning Entries

Taste In Books | 2019

Taste In Books | Yifei Zhu | University of the Creative Art | Muse Awards
Taste in books is an independent second-hand book shop which located in the busy modern city. The second-hand books, music and coffee are all covered in this multi-sensory experiential space. (read more)

Yifei Zhu

Yifei Zhu


Yifei is a student in University for the Creative Arts, where he studies MA in Graphic Design, engaging in branding, typography, printed matter designs and other visual projects.


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