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Interview with Yasumichi Morita, Designer / CEO Of GLAMOROUS co.,ltd., JP

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Yasumichi Morita

Yasumichi Morita is a designer based in Japan, where his firm GLAMOROUS is known for providing glamorous design in various domains such as interior, graphic and product works.



Interview with 2019 MUSE Design Awards Winner - Yasumichi Morita of GLAMOROUS co.,ltd.

1Please give us a brief bio of yourself and your design background.

I’ve been interested in fashion since my teenage years. During my high school years, I worked part-time on a window display and got a reputation for my work.

When I was 18, I completed the design of a bar named “COOL” in Kobe, Japan, and it’s been featured in design magazines, which was the major turning point in my life as an interior designer. I have no experience studying at any professional schools but I’ve carved out my career by myself instead.

2What made you become/why did you choose to become a designer/artist?
Like the previous question, my strong passion for fashion and design from the time of being a teenager led me to this world.
3Tell us more about your business/company, job profile, and what you do.

In 2000, I established a design office “GLAMOROUS co.,ltd.” Since starting with a project in Hong Kong in 2001, we have successfully broadened our appeal to New York, London, Paris, Doha and other major cities.

We have engaged in the renovation project of “ISETAN Shinjuku Store” in 2013, and in recent years in Shibuya area where massive redevelopment is moving ahead once every 100 years, we completed commercial environmental design for “Tokyu Plaza Shibuya” which opened in December, 2019.

4What does “design” mean to you?
“Design” is the way to bring success into projects/business, in which I believe “Design” is different from art. It is also important for me that “Design” should bring happiness to everyone involved.
5What’s your favorite kind of design and why?
I like creativity regardless of the type of art or design. My interest has no borders.
6To you, what makes a “good” design?
Our design process is relevant to my comments about design process.
7Describe your design style and its main characteristics.
Relevant to my comments about design process.
8Tell us about your design process.
We do not start designing from the style, but we start by pursuing what is required and thinking about what can lead to the success of each project/business, and then put it into the design. I believe design is not just how it looks but how it works in business. This process makes for a “good design” to me.
9Do you think your country and its cultural heritage has an impact on your design process?
Yes, our country, Japan has its own beauty and has nuanced things like the praise of shadows, four seasons, unique aesthetic sense, delicate sensations and hospitalities, all of which have an impact on me in one way or another.
10Congratulations! As the winner of the 2019 MUSE Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you! It helps motivate all of us!
11Can you explain a bit about the winning work you entered into the 2019 MUSE Awards, and why you chose to enter this project?
【THE HIRAMATSU HOTELS & RESORTS KASHIKOJIMA】

The location of project “Kashikojima” is where the Ise-Shima Summit (42nd G7 summit) was held in 2016, with a great view along the Rias coast.

We focused on creating continuity between the beautiful landscape and the building, we designed the line-of-sight from all guest-rooms through to Ise Bay which makes guests relax in silent nature. The other architectural point is that we covered the existing building facade with modern designed stainless-steel layer, allowing it blend into the landscape and mountains.

12What was the biggest challenge with this project?
【THE HIRAMATSU HOTELS & RESORTS KASHIKOJIMA】

Creating the guest room's interior to integrate a room and a bath (hot spring) room. It was a new challenge and the difficulty for us was to create a breathtaking view from the bed, the bathtub or wherever you are in the room. We believe we have succeeded in that goal.

13What makes your country specifically, unique in the creative industry?
(As my comment in A9) I would suggest all things delicate and nuanced - as for example Praise of Shadows and Four seasons, Aesthetic sense, Delicate sensations, Hospitalities.
14Where do you see the evolution of creative industry going over the next 5-10 years?
I think that various things will keep changing and be sorted out in a society full of information and goods.
15If you were a student entering this industry or an aspiring MUSE Award submitter, what advice would you give them?
See and experience different worlds as much as you can!
16What resources would you recommend to someone who wants to improve their skills in the creative industry?
To see and experience different worlds with your own eyes and passion.
17Who has inspired you in your life and why?
People who have been leading the night life industry in Japan, Artists and creators active in the world, and all the people I've met. I wouldn't be the person I am today without them.
18What is your key to success? Any parting words of wisdom?
I have not succeeded yet and I’m sorry I can't say anything special, but I just always hope for everyone’s happiness.


Winning Entries

Hiramatsu Kashikojima | 2019

Hiramatsu Kashikojima | GLAMOROUS co.,ltd. | MUSE Awards
Kashikojima Island, close to Ise Jingu Shrine, is surrounded by a blessed environment with culture, tradition and great scenery.
(read more at MUSE Awards)

Hiramatsu Atami | 2019

Hiramatsu Atami | GLAMOROUS co.,ltd. | MUSE Awards
This building had been built by a master of constructing Japanese traditional houses and tea-rooms in his original way, which we believe we have to preserve to respect his philosophy
(read more at MUSE Awards)

Ozabu |
2019

'Ozabu' - Interior design | MUSE Awards
Kyoto is an old capital city where the classic atmosphere and style still remain, a popular tourist spot in Japan.
(read more at MUSE Awards)

GLAMOROUS-Yasumichi Morita

GLAMOROUS co.,ltd.


GLAMOROUS co.,ltd. established in June 2000 in which we provide design such as interior, architectural, product and graphic works.


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