Interview with Zichun Wang from United States

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Zichun Wang

Zichun Wang is a freelance motion designer passionate about bringing visuals to life. Unafraid to experiment, she seeks inspiration in the fast-paced urban landscapes of New York City. She strives to make the digital world more colorful and exciting through graphics, motion, and vibrant use of color.

Interview with the 2023 NYX Awards Winner -
Zichun Wang

1Please give us a brief bio of yourself and your background.

Hello! My name is Zichun Wang, a freelance motion designer who's passionate in bringing visuals to life. I'm never afraid to experiment and try new things in my design work. When I'm not in front of my computer, you'll find me exploring the fast-paced urban landscapes of New York City for inspiration.

My goal is to make the digital world a bit more colorful and exciting through my graphics, motion, and use of color.

2What led you to become a marketing communications professional?

I still remember the first painting class I had in my life when I was in elementary school. The first assignment was to draw a picture with colors. The amazing thing is that I was able to use colors to express my mood - green represented peace, red represented anxiety, and purple represented sadness.

That day marked the beginning of my art journey. Over the years, I continued to explore various mediums and techniques, refining my skills and deepening my understanding of the relationship between colors and emotions. Art became not only a means of self-expression but also a powerful tool for communication and healing.

3What is your role in the agency, and what traits should a marketing communications professional possess to be successful in their role?

I am a motion designer who creates artwork for the web, television and social media. This encompasses commercials, email campaigns, title sequences, and more. As a motion designer, my role is to bring life into the digital world, making it dynamic and captivating.

A successful designer must possess a fundamental understanding of timing, pacing, and design principles, including composition, color theory, and typography since these are essential for creating visually appealing and impactful animations. Effective communication and collaboration skills are also important because motion designers often work as part of a creative team.

4What is your own definition of marketing communications?
Marketing communication is the process of brand-building communication activities. The focus is on developing brand concepts, establishing emotional resonance with the brand, enhancing brand reputation, and fostering brand loyalty. The marketing communication strategy emphasizes reaching out to relevant social groups, including core customers, business partners, and brand enthusiasts, to build connections and increase brand influence.
5Tell us about your ideation process.

My first step is to always research and the official website is the first place I would start, followed by their brand guidelines. I would also shift my focus on key design elements, such as logos, color schemes, fonts, and icons. This sets the foundation for the project's direction.

The following step is to explore design websites like Behance and Pinterest to research similar projects, draw inspiration, and collect relevant images and videos to create a moodboard.

After the research phase, I always develop a pitch deck to present my ideas to my team members as well as the clients. This deck includes research findings, timelines, and budgets if required. It also incorporates storyboards, style-frames, and a preliminary vision of the final design. Multiple concepts are prepared to give clients a variety of choices with their preferences.

6Congratulations! As the winner of the NYX Awards, what does it mean for you and your team to receive this distinction?
It's my honor to be a winner of the NYX Awards! This is one of the most significant achievements and the happiest moments I've experienced on my design journey so far. Winning this award has shown me how much people appreciate my artwork, boosting my confidence and inspiring me to create even more creative works.
7What are the challenges of your winning entry(s)?
I believe the most challenging aspect is collaborating with musicians and producers who are experts in various fields. Our team consists of brilliant minds, but having a large team can sometimes lead to an endless feedback loop. During our idea discussions, our perspectives are often different which is why we must work together to find solutions that can meet everyone's expectations.
8How has the country you are based in helped during your ideation process?
I am based in New York City, United States which is the most creative, vibrant, and diverse cultural city in the world. New York City has bustling streets, iconic architecture, and people from different countries and cultures provide me with endless inspiration. I always find myself immersed in the city's energy, getting inspiration from the dynamism of my surroundings to infuse creativity into my artworks.
9What are the current trends in the marketing communications industry that you are most excited about?

Definitely AI tools! AI has already revolutionized the design industry, making the progress more efficient and user-friendly. With AI, designers can save plenty of time when doing tedious tasks, providing more possibilities for creative works.

Additionally, AI can analyze data for targeted audience information and generate designs tailored to specific demographics. This can make the design process more personalized and effective.

10What are the top three (3) favorite things about the marketing communications industry?
Meeting with experts from different industries, collaborating with them, and listening to their stories is my favorite thing in this industry!
11What resources would you recommend to someone who is searching to improve their marketing communications ideas and concepts?
Any creative website would be helpful, such as Vimeo, YouTube, Behance, Pinterest, etc.
12Who inspired you in your life, and why?
Books! I love reading, especially history books because it I get to read on people in different time periods and events. I like the feeling of being told their stories and experiencing their lives. Reading makes you smarter and more creative. When I am doing artwork, I can always remember their stories and be inspired by their stories.
13What is your key to success? Any parting words of wisdom?
I think the key to being a successful motion designer is to tell a compelling story through my design works. This includes aspects like story structure, pacing and timing, and the language of the camera.

Winning Entry


SPACE | TRAVEL THROUGH THE FUTURE | Zichun Wang and Chris Zhang
SPACE TRAVEL THROUGH THE FUTURE is a mini album by Chinese independent musician Chris Zhang and will be released ...
(read more at NYX Awards)

Zichun Wang

Zichun Wang is a freelance motion designer passionate about bringing visuals to life. Unafraid to experiment, she seeks inspiration in the fast-paced urban landscapes of New York City. She strives to make the digital world more colorful and exciting through graphics, motion, and vibrant use of color.

Read more about this interview with Patrick McCaully from the United States, the Grand Winner of the 2023 NYX Awards.