Interview with Zhengyu Shi, Designer of NANJING WUSO DESIGN, China

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Zhengyu Shi

As a designer, Zhengyi believes in using designs to solve problems, customer needs, aesthetics and more.

Interview with the 2020 MUSE Design Awards Winner - Zhengyu Shi

1Please give us a brief bio of yourself and your creative background.

Graduated from Lanzhou Jiaotong University, majoring in architecture and interior design for nearly ten years. Founded In 2016, Nanjing WUSO Design studio helps customers create a unique personalized space in line with the concept of modern life with its unique space design.

2What made you become/why did you choose to become a designer/artist?

I have always been interested in what I have been since I was a student, and I have always been particularly interested in creative things, so I chose the major of architectural design.

3Tell us more about your business/company, job profile, and what you do.

We are a pure design agency dedicated to creating exclusive private space. We focus on shaping customers' unique space and design for life itself. From the customer's point of view, with our experience and professional design language to solve the customer's function and quality of living problems and design.

4What does “design” mean to you?

For me, the essence of design is to solve problems, solve customer needs, solve aesthetics, and solve the problems of fusion of various contradictions that maximize benefits.

5What’s your favorite kind of design and why?

A modern and simple space that combines classical or modern art elements with a well-coordinated design with function and aesthetics.

6To you, what makes a “good” design?

I can't feel the existence of design, but the design is full of surprises.

7Describe your design style and its main characteristics.

Concise, artistic elements, comparison of material mechanism.

8Tell us about your design process.

Most of the design process is to go with the flow. From communication to conception, starting with function, combining material mechanism, using very unique design language to reflect the most personalized content of the design.

9Do you think your country and its cultural heritage has an impact on your design process?

China's unique cultural system has always deeply influenced our design. It is deeply rooted into the deepest part of the design. No matter what style, there will be Chinese cultural significance in it.

10Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

This is the first time our team has won an international award since its establishment. Thank you for the recognition of our design. This makes us more confident in what we insist on. It is an affirmation of our persistence and an affirmation of our design philosophy.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

To test our design on a larger platform to gain more experience is a better learning opportunity.

12What was the biggest challenge with this project?

Some new structural attempts to solve the problem of larger span overhangs and use richer colors to coordinate the space.

13How has winning an Award developed your practice/career?

The award is a recognition for us, and an incentive for us to always adhere to our design philosophy, adhere to our design principles and serve customers. We will always uphold our purpose and strive to create more and better works.

14What are your top three (3) favorite things about our industry?

Innovation, challenge, sense of accomplishment.

15 What makes your country specifically, unique in the design industry?

Unique cultural system, faster economic development, designers who work hard enough.

16Where do you see the evolution of design industry going over the next 5-10 years?

Internationalization. More integration of different cultures. More interaction of elements and breaking the mixing of time and space dimensions.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Stick to what you think is right, use it to try, not be afraid of making mistakes, then stick to it.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Books about art and other relatedness beyond design.

19Who has inspired you in your life and why?

My girlfriend's continuous support and help for my work.

20What is your key to success? Any parting words of wisdom?

Can’t talk about success. This industry can only stick to what you insist on.

Winning Entries

Lan Ya Bai Yun | 2020

Interview with Zhengyu Shi, Designer of NANJING WUSO DESIGN, China

This case is original planar door model graph is opposite the space is cut off by the balcony is compared scatter broken, the balcony is given priority to...
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Founded In 2016, Nanjing WUSO Design studio helps customers create a unique personalized space in line with the concept of modern life with its unique space design.