Interview with Zeng Shu Fei from Singapore

Theresa Neil | TITAN Women in Business Awards
Interview with Theresa Neil from the United States
July 8, 2024
Lani Dizon | TITAN Women in Business Awards
Interview with Lani Dizon from the United States
July 8, 2024

Zeng Shu Fei

Zeng Shu Fei, CEO of KH Marque Pte Ltd, champions sustainable energy solutions with a focus on environmental stewardship, collaboration, and empowering others. She drives positive change by fostering a culture of inclusivity and innovation at KH Marque.

1Please provide us with a brief bio of yourself.

I'm Zeng Shu Fei, CEO of KH Marque Pte Ltd, where we're dedicated to pioneering sustainable solutions in the energy sector. My commitment to environmental stewardship guides my leadership approach, emphasizing humility and collective success.

My journey is driven by a passion for positive change and empowering others, grounded in a belief in collaboration and shared goals. At KH Marque, I strive to make a meaningful impact by promoting sustainability and nurturing a culture of inclusivity and innovation.

2Please tell us more about your organization.

KH Marque is a leading renewable energy company renowned for its expertise in collecting and refining Used Cooking Oil (UCO) to facilitate sustainable energy solutions. Emphasising environmental stewardship, our primary focus lies in meticulously cleaning UCO for distribution to companies that transform it into valuable renewable resources.

By leveraging innovative technologies and forging strategic partnerships, KH Marque plays a pivotal role in reducing greenhouse gas emissions and fostering a cleaner environment.

3Describe the industry your organization is specialized in, as well as its main characteristics.

KH Marque specializes in the challenging task of collecting and processing Used Cooking Oil (UCO), a vital feedstock for renewable energy production. Our core focus lies in meticulously cleaning and blending UCO to meet the exact specifications of our buyers, who utilize it in their renewable diesel (RD), sustainable aviation fuel (SAF), and hydrotreated vegetable oil (HVO) plants.

This industry requires precise coordination and adherence to stringent quality standards, reflecting our commitment to providing eco-friendly alternatives to traditional fossil fuels. Through our dedication to excellence in UCO collection and processing, we contribute to the sustainability goals of our clients and the broader environmental movement.

4Congratulations! As the winner of the TITAN Women In Business Awards, what does it mean for you and your team to receive this distinction?

Winning the TITAN Women In Business Awards is truly an honor for both me and my team at KH Marque. This recognition signifies our collective dedication to excellence, innovation, and gender equality in the business world. It validates the hard work and commitment we have put into driving positive change and making a meaningful impact in our industry.

As a female leader, receiving this distinction inspires me to continue advocating for women's empowerment and fostering a culture of diversity and inclusion within our organization. It also motivates our team to strive for even greater achievements and to continue pushing the boundaries of success in the business world.

Winning this award reaffirms our belief in the power of women in leadership roles and serves as a testament to the limitless potential of female entrepreneurs in driving business growth and innovation.

5How has winning an international award help promote your organization?

Winning an international award has been immensely beneficial in promoting our organization on a global scale. It has provided us with increased visibility and credibility within our industry, positioning us as a leader and innovator in our field. The recognition has enhanced our reputation and brand image, making us more attractive to potential clients, partners, and investors.

Additionally, winning such an award has generated media coverage and publicity, allowing us to reach a wider audience and share our story with the world. This heightened exposure has opened up new opportunities for collaboration, expansion, and growth, ultimately driving our organization forward.

6What are the challenges of developing / marketing your winning entry(ies)?
Developing and marketing our winning entry involved addressing challenges such as effective communication, establishing credibility, differentiation from competitors, and regulatory compliance. Overcoming these hurdles required strategic planning, innovative thinking, and effective execution to achieve our business objectives.
7As a business owner, please tell us more about your ideation process.

As a business owner, my ideation process involves staying attuned to market trends, customer needs, and emerging technologies. I regularly brainstorm with my team, encourage creativity, and foster an environment where ideas can flourish. I also prioritise continuous learning and seek inspiration from various sources, including industry insights, competitor analysis, and feedback from stakeholders.

Additionally, I keep up to date with market conditions by studying the legislations of the EU and USA under the EPA and engaging with industry players for real-time information. Publications from energy news sources like Argus, Platts, and Bloomberg also provide valuable insights. Ultimately, my goal is to generate innovative ideas that address real-world challenges and create value for our customers and stakeholders.

8What is your own definition of a successful team / organization / business?

My definition of a successful team, organization, or business is one that achieves its goals while maintaining integrity, innovation, and a positive impact on its stakeholders and the broader community. Success is not just measured by financial metrics but also by the organization's ability to adapt to change, foster a culture of collaboration and inclusion, and continuously improve.

A successful entity is one that prioritizes the well-being and development of its team members, delivers high-quality products or services, and operates with transparency and ethical standards.

9What led you / your organization to become successful within the industry you are currently in?

Our success in the industry can be attributed to several key factors. Firstly, our unwavering commitment to innovation and continuous improvement has allowed us to stay ahead of the curve and adapt to changing market dynamics. We are constantly exploring new technologies, refining our processes, and seeking out opportunities for growth and expansion.

Secondly, our focus on sustainability and environmental stewardship has set us apart in the industry. By offering eco-friendly solutions and promoting renewable energy sources, we have been able to attract environmentally conscious customers and partners who share our vision for a greener future.

Additionally, our dedication to customer satisfaction and quality has been instrumental in building trust and loyalty among our clients. We prioritize delivering exceptional products and services, and we always strive to exceed our customers' expectations.

Finally, our talented team of professionals plays a crucial role in our success. We have assembled a diverse and passionate team who are dedicated to our mission and values. Their hard work, creativity, and expertise have been instrumental in driving our growth and achieving our goals.

10How has the country, you are based in, helped move your industry forward?

The country we are based in has played a significant role in moving our industry forward through various means. Firstly, the government has implemented supportive policies and initiatives that promote innovation, sustainability, and entrepreneurship. These policies provide incentives for businesses to invest in renewable energy and adopt eco-friendly practices, which has helped to drive growth and development in our industry.

Additionally, the country has invested in infrastructure and research to support the development of renewable energy technologies. This includes funding for research institutions, universities, and startups working on innovative solutions for clean energy production and environmental conservation.

Moreover, the country's commitment to sustainability and environmental protection has created a favorable market environment for businesses like ours. Consumers are increasingly demanding eco-friendly products and services, and companies that prioritize sustainability are well-positioned to succeed in the market.

Furthermore, the country's strong regulatory framework ensures compliance with environmental standards and encourages transparency and accountability in the industry. This fosters trust and confidence among consumers and investors, which is essential for the long-term growth and sustainability of our business.

11What have you found to be a hindering factor, for your business, during the entire course of the pandemic, and how did you overcome that hinderance?
During the pandemic, by diversifying our supply chain, leveraging technology, and enhancing collaboration with stakeholders, we successfully mitigated the impact of supply chain disruptions during the pandemic and ensured the continued smooth operation of our business.
12What are the current trends in the business industry that you are most excited about?

One of the current trends in the business industry that I'm most excited about is the increasing focus on sustainability and corporate social responsibility. As consumers become more environmentally conscious, businesses are recognizing the importance of adopting sustainable practices and reducing their carbon footprint. This trend presents opportunities for companies to innovate and develop eco-friendly products and services, contributing to a greener and more sustainable future.

Additionally, the rapid advancement of technology, particularly in areas such as artificial intelligence, data analytics, and automation, is revolutionizing business operations. These technological advancements enable companies to streamline processes, improve efficiency, and enhance decision-making, ultimately driving growth and competitiveness.

Furthermore, the rise of remote work and digital transformation has accelerated due to the pandemic, leading to greater flexibility and agility in how businesses operate. This trend opens up new possibilities for collaboration, talent acquisition, and market expansion, allowing companies to tap into global talent pools and reach new markets more effectively.

13What resources would you recommend to someone who is searching to improve their business prospects and organizational success?
For someone looking to improve their business prospects and organisational success, I would recommend networking events, exhibitions, and seeking a business mentor. Additionally, staying informed about legislations in all countries, particularly in the EU and the USA, is crucial for businesses in our industry.
14Where do you see the evolution of the overall business industry in the next 5-10 years?

In the next 5-10 years, the business industry is poised for significant transformation driven by technological advancements, shifting consumer preferences, and global trends. Digitization will continue to accelerate, with businesses leveraging AI, blockchain, and data analytics to enhance operations and customer experiences.

Sustainability will be a key focus, leading to the integration of eco-friendly practices and products. Remote work and flexible models will become more prevalent, reshaping traditional work environments. E-commerce will thrive, necessitating investments in online presence.

Diversity, equity, and inclusion will gain prominence, shaping workplace cultures. Businesses that innovate, adapt, and prioritize sustainability and social responsibility will thrive in this evolving landscape.

15Who inspired you in your life, and why?

My greatest inspiration is my mother. Despite facing immense challenges as a single parent with a modest income, she demonstrated incredible resilience and determination. A former national badminton player turned educator, she instilled in me the values of independence, tenacity, and hard work.

Despite not having the opportunity to pursue higher education due to financial constraints during her time, she imparted invaluable life lessons that have shaped me into the person I am today. Her unwavering support and guidance have been instrumental in my journey towards success.

16What is your key to success? Any parting words of wisdom?

My key to success lies in maintaining a clear vision, fostering innovation, and prioritizing sustainability. By staying adaptable, continuously learning, and embracing change, I ensure that my organization remains competitive and resilient in today's dynamic business environment.

As parting words of wisdom, I encourage others to pursue their passions relentlessly, remain open to new ideas and perspectives, and prioritize integrity and ethical practices in all endeavors.

Winning Entry

Leading with Purpose, Inspiring with Impact | 2024

Leading with Purpose, Inspiring with Impact | KH Marque Pte Ltd

Zeng Shu Fei

KH Marque Pte Ltd

Zeng Shu Fei, CEO of KH Marque Pte Ltd, champions sustainable energy solutions with a focus on environmental stewardship, collaboration, and empowering others. She drives positive change by fostering a culture of inclusivity and innovation at KH Marque.


Read more about this interview with Theresa Neil from the United States, the Gold Winner of the 2024 TITAN Women in Business Awards.

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