Interview with Yuyong Wen, Founder of Nanjing We Design Co,.Ltd, China

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Yuyong Wen

Yuyong believes that all designs have vitality and emotion, where each stroke is endowed with the designer’s soul.

Interview with the 2021 MUSE Design Awards Winner - Yuyong Wen

1Please give us a brief bio of yourself and your design background.

Wen Yuyong, the founder and design director of our interior design in Nanjing, is a senior interior architect. Engaged in the design industry for many years, he now leads our team more than 50 people to carry on the interior design creation. He has experienced the beginning and development stage of Chinese design, participated in the actual design of a large number of real estate projects, and has rich working experience.

2Tell us more about your business/company, job profile, and what you do.

We are born of design

Nanjing we Interior Design Co., Ltd., established in 2011, is a leading interior design company in China, which is committed to providing advanced customized design services such as model rooms, sales offices, fine decoration, soft decoration and supporting design. Based on Nanjing, we have established ourselves in Jiangsu and Zhejiang, radiating more than 20 first - and second tier cities. Our projects are all over the country, and many design achievements have attracted the attention of the real estate industry and the media.

We are here for you

We take the service as the foundation, the design as the core, the research and development as the impetus. Adhering to the core values of "innovation, quality and service", relying on the professionalism in the field of interior design, we focus on providing customers with high value-added and competitive products, and strive to meet the needs of different customers to the greatest extent. So as to really come from customers, convenient for customers, good for customers, good for customers.

We walk with giants

Go with giants to create excellent design products. We have formed long-term strategic cooperation with Greenland, Taihe, Jinhui, Cuiping and other strong enterprises, and become an influential and well-known design service provider integrating interior design, product development and soft decoration in the industry.

We speak with strength

We have more than 50 designers. After years of study, we have formed a high-quality and efficient design team. We have experienced the start-up and development stage of Chinese design, participated in the actual design of a large number of real estate projects, and have rich working experience.

From the perspective of professional design, meticulous service, exploration and R & D, the team promotes the industrial value of the service project with cutting-edge design concept, the latest technology and unique product image. At present, he has created more than 400 works with a market value of tens of billions, covering sales offices, model houses, fine decoration, etc.

3What does “design” mean to you?

Design has vitality and emotion. We talk with products, endow them with soul, and design every product beyond imagination.

4What’s your favorite kind of design and why?

More possibilities for thinking, and landing and plan

5To you, what makes a “good” design?

People oriented designs supplemented by environmental protection, where the design is aligned with the soul. There is more space to think about the design.

6Describe your design style and its main characteristics.

On the basis of meeting the basic needs of Party A, integrate the local cultural characteristics to maximize the possibility of space. With the change of the times, the design has evolved from the simple style at the beginning to fit the preference of the millennial generation. Personality and fashion have become the main style of design.

7Do you think your country and its cultural heritage has an impact on your design process?

Confucian ideas guide the direction of ancient design, and the design of yin and Yang five behaviors has calibrated the main way. In ancient China, architectural design has a full display, ancient architecture in the layout of the body pay attention to the sense of hierarchy, and the symmetry is very important, the performance color thinks that cold color is the highest level of color, representing incomparable dignity. The design concept of system planning has been deeply rooted in people's hearts, and there are many embodiment in the main way of composition. Design has always been inseparable from culture. China has a history of 5000 years of development, with profound cultural heritage. It is because of the introduction of traditional culture that modern architectural works are more vivid and colorful and full of artistic atmosphere.

8Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

It's a great honor to be awarded the Muse Platinum Award in 2021. As an internationally renowned award, MUSE is the best start of 2021 for we design. We believe that we will design better works in the coming year.

9Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

The design conception and color selection of this work are very representative of modern design. Innovative design has been carried out on furniture. On the basis of uniqueness, it can well conform to the general direction of global design trends. It is quiet and has visual tension, comfortable and has a sense of trend.

10What makes your country specifically, unique in the design industry?

The overall consciousness, ecological consciousness, humanistic orientation, refined and popular view, pluralistic tendency and so on in Chinese classical aesthetics have a very good enlightenment on modern design. Inheriting and developing all excellent cultural traditions is the premise of design innovation. It is an innovation of design idea to get rid of the materialized expression of aesthetic tradition, inject the spirit of aesthetic tradition into the mind of designers and combine it with modern consciousness.

11What is your key to success? Any parting words of wisdom?

The original intention remains unchanged.

Winning Entries

Greenland, 288 model rooms in Luhu County, Changsha | 2020

Greenland, 288 model rooms in Luhu County, Changsha | MUSE Design Awards

The core of space. It's the people who are involved.. Travel through the world Morning and evening crisscross through...
(read more at MUSE Design Awards)

Nanjing We Design Co,.Ltd

Nanjing We Design Co,.Ltd is an award-winning interior design studio based in China.