Interview with Yu-Shan Shen of AUSIYA DESIGN

Manon Dave | MUSE Design Awards
Interview with Manon Dave from United Kingdom 
August 29, 2023
Anya Glik | London Design Awards
Interview with Anya Glik from United Kingdom
August 29, 2023

Yu-Shan Shen

Yu-Shan Shen, starting out as an industrial designer, has nurtured a lifelong fascination with imaginative spatial concepts and enhancing functionality and aesthetics within them since an early age.

Interview With The 2023 MUSE Design Awards Winner – Yu-Shan Shen

1Please give us a brief bio of yourself and your design background.

My name is Yu-Shan Shen. I began my career as an industrial designer. Since I was young, I have always had a vivid imagination of space and many ideas about how to make spaces interesting, functional and beautiful.

After starting my career, I still had a strong desire to work in architecture and interior design. I began as an assistant at a firm and as I learned more about space design, I was assured that it was my passion. In 2009, I decided to study interior design in the United Kingdom which brought me a lot of inspiration. After completing my studies, I returned to my home country and continued to work in space design until now.

2What made you become/why did you choose to become a designer/artist?
I want to help users solve problems and add aesthetics to their space.
3Tell us more about your business/company, job profile, and what you do.
I established AUSIYA DESIGN and hold the position of founder. My main responsibilities involve overseeing company operations, interacting with clients, and engaging in the design process.
4What does “design” mean to you?
To me, design is to provide current and future lifestyles and it must be innovative, practical, and aesthetically pleasing.
5What’s your favorite kind of design and why?
What I like about design is that we are able to incorporate innovation, practicality, and aesthetic appeal while also conducting a thorough review of the details from small to large during the design process.
6To you, what makes a “good” design?
It must be functional, solve users' problems and have aesthetics without excessive complexity.
7Describe your design style and its main characteristics.
My design style is mainly modern and minimalist. I believe that when designing a space, it is necessary to fully understand the user, consider everything from small details to environmental conditions and plan out unique features and personalities for each space. At the same time, aesthetic sense is also an important aspect.
8Tell us about your design process.
In the design process, I always start by talking to the users to understand their needs, observing the environment and spatial conditions. Then, I brainstorm on ideas, sketch them out, discuss and review them. The reviewing process sparks even more ideas, and ultimately, the most suitable design concept is realized and presented.
9Do you think your country and its cultural heritage has an impact on your design process?
My home country is extremely convenient in terms of lifestyle and environment, so in my designs, I pay particular attention to practicality and aesthetics. I also infuse each design with life and showcase its unique character.
10Congratulations! As the winner of the 2023 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
I am thrilled to have won an award! Winning this award is a recognition and encouragement for our company. Design is our passion and we will strive even harder in the field of design.
11Can you explain a bit about the winning work you entered into the 2023 MUSE Design Awards, and why you chose to enter this project?

This project is my own home, different from other design projects. It was a long-awaited project for me, during which I had different ideas sparked by my family. I also had to envision the future lifestyle while exhibiting practical functionality, comfort and aesthetics.

The project's environmental conditions offered rare green landscapes in urban living, so I incorporated this greenery into the interior design to showcase a unique aesthetic that is in harmony with the environment.

12What was the biggest challenge with this project?
Everyone's lifestyle habits and visions of the future are different so communication was definitely a challenge for this project.
13How has winning an Award developed your practice/career?
We will share this award on media platforms, hoping to bring more opportunities for expressing and practicing our spectacular designs!
14What are your top three (3) favorite things about our industry?

1. Diverse design projects. For the opportunity to envision and realize various worldviews as each project comes with different environments, needs, and conditions.

2. Each project presents unique challenges.

3. Seeing the joy and satisfaction on clients' faces when presenting my work is a rewarding experience.

15What makes your country specifically, unique in the design industry?
Life in my country moves at a fast pace so it's essential to think and design quickly while still considering details and aesthetics.
16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Observing the environment and the world can provide inspiration and ideas for design.
17What is your key to success? Any parting words of wisdom?
I'm not sure how to define success. The different people, projects, and conditions encountered on the design path are all fascinating and keep me enthusiastic about exploring the future of design.

Winning Entry

Natural and Tranquil | 2023


The design comes from life, and details make quality. This is an interior design project for a residence. Through careful …
(Read more at MUSE Design Awards)

Yu-Shan Shen

Yu-Shan Shen, starting out as an industrial designer, has nurtured a lifelong fascination with imaginative spatial concepts and enhancing functionality and aesthetics within them since an early age.

Read more about this interview with Manon Dave from the United Kingdom, the Platinum Winner of the 2023 MUSE Design Awards.