Interview with Yihua Li: From VTubing to CGI, A Multi-Faceted Media Artist

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Yihua Li

Yihua Li, a media artist, VTubing enthusiast, illustrator, and CGI specialist, creates across games, products, films, and CGI. Instead of a fixed visual style, Li focuses on narrative and the evolving content behind technology. Media, for them, serves as a metaphor for human agency and perspective in navigating the world.

1Please give us a brief bio of yourself and your design background.

I'm Cory (Yihua Li), a Chinese-American artist based in Brooklyn, New York. As a media artist, VTubing enthusiast, illustrator, and CGI specialist, my work takes many forms: games, products, films, and CGI.

I'm not an artist with a specific visual style, but rather focus on narrative and the emerging content behind technology itself. I love to perceive media as a metaphor for human perspective and agency in facing this world.

2What made you become/why did you choose to become a designer/artist?
I identify more as an artist because, while design may have many rules and methodologies, no one dares to define what art is. I enjoy organizing my understanding of the world and people through art.
3Tell us more about your business/company, job profile, and what you do.

This project began as a final assignment for my course at New York University, but I saw great potential in it and spent about four months refining and developing it into a larger project. Wendy, a pole dancer, helped solve the motion capture aspects for pole dancing. As I gradually improved the code and initial CG concept, we reached out to Reraner Yetong Xin from Harvard CAM Lab/Refik's studio to join us. I collaborated with her on the dance CG portion.

The entire process was truly remarkable. I never imagined this project could become a reality or that I’d have the opportunity to collaborate with such talented individuals. It's been an amazing journey—from a university assignment to a fully realized project with multiple collaborators.

4What does “design” mean to you?
Design, to me, means gaining insight into the needs of the design subject, logically integrating those insights, and creating a narrative. For our project, design involves understanding the background and characteristics of pole dancing as a dance form, the dancer's choreographic ideas and challenges, and creating an appropriate context to address or solve these issues.
5What’s your favorite kind of design and why?

In terms of results, I prefer designs that are clear and simple, yet offer infinite possibilities when people interact with them. This type of design is more like a social experiment than a definitive solution. It can highlight certain issues non-verbally and provoke thought, perhaps in the realm of speculative design or design futures.

In terms of process, I hope the design carries a strong humanistic touch. It should take into account the feelings of all stakeholders, based on a thorough understanding of the problem.

6To you, what makes a “good” design?
I believe the most important thing is that the design makes sense. The designer should also be aware of where the focus of the design lies. Don’t try to do everything—stick to a core creative concept. Personally, I prefer works that showcase out-of-the-box thinking but can still justify themselves
7Describe your design style and its main characteristics.

I've been thinking about this myself and have discussed the issue of style with some artist friends. The consensus is that we all believe style can't be deliberately pursued. For us, as novice designers and artists, it might be too early to establish a style. On the other hand, it's quite contradictory that the media-driven landscape we live in requires artists to have a relatively fixed 'personal style'; otherwise, they risk not being remembered by the public.

I personally have some aversion to fixed visual styles because they conflict with my design philosophy. I care more about content, narrative, and concept. However, if we're talking about what I've consistently focused on in my creative journey, it's my desire to understand as comprehensively as possible the individuals I'm serving and their environment, and to amplify the potential for positive growth.

I aim to adhere to visual Gestalt principles and want my solutions to be unique, bold, and playful enough to explore various possibilities.

8Tell us about your design process.

My design process is a bit unusual. After being handed a task or even a problem, I break each part down into concepts. It's a bit like making a collage or building with blocks.

I carefully examine what technology I'm currently working with can do and what possibilities it brings, then combine it with concepts from cultural, philosophical, and social levels. Once a relatively clear vision is formed, the workflow usually emerges naturally.

9Do you think your country and its cultural heritage has an impact on your design process?

Absolutely, or rather, I'm increasingly appreciating this aspect. For example, the design of the "Chain Poetry" is a response to my culture as a Chinese designer. I believe that literature and history are not useless disciplines because they all contain logic and design.

As an Eastern designer, I might not be particularly obsessed with the problem itself, but rather with the overall feeling and impression my service object gives me. It's like writing a story, continuing a beautiful possibility for them. In this process, problems are automatically addressed rather than deliberately solved.

10Congratulations! As the winner of the 2024 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

We are currently working on V2, the immersive exhibition part of it. The encouragement from MUSE gives us more confidence and desire to bring this poetic experience to a wider audience. It's very honorable and meaningful to be able to document the world's first pole dance poetry project through this platform and award.

We also hope to prove that AI art has more possibilities beyond prompt engineering. These lens can showcase the cognition of the virtual world of computers. More people should understand its appearance and charm.

11Can you explain a bit about the winning work you entered into the 2024 MUSE Design Awards, and why you chose to enter this project?

PoeSpin is a human-AI co-creating writing system that transforms pole dancing movements into poetry, blending Eastern and Western artistic traditions. Our project employs three innovative approaches: first, AI-driven poetry composition inspired by dance, incorporating the circular Chinese "Lianhuanshi" (连环诗) form, or "Chinese ring poetry," to reflect the rotational nature of pole dancing.

Second, reducing the dimensions of word vectors to create space for dancers to experiment with 'automatic writing.' Lastly, expanding the dimensions of captured body movement to explore semantic meanings.

By fusing W. B. Yeats' poetry with Chinese poetic structures, PoeSpin creates a unique narrative that bridges cultures. It reimagines dance as a universal expression, projecting it into verses that embody both physical grace and cultural heritage. This is also the first 'dance-to-poetry' art project to interpret pole dancing through a computational linguistic perspective.

12What was the biggest challenge with this project?
Visualization of Word Vector space and mapping the dancer's movement into this space.
13How has winning an Award developed your practice/career?

Winning in the MUSE Design Awards has been a significant milestone for our team. It has boosted our confidence in the PoeSpin project and motivated us to continue developing its potential.

This recognition has opened up new opportunities for collaboration and exposure, allowing us to share our innovative approach to AI art and poetry with a wider audience. It has also validated our efforts in bridging Eastern and Western artistic traditions, encouraging us to further explore the intersection of technology, dance, and literature in our future works.

14What are your top three (3) favorite things about our industry?

The constant evolution of technology and its integration with art, allowing us to explore new forms of expression and push the boundaries of creativity.

The ability to bridge different cultures and traditions through design, creating unique narratives that resonate across diverse audiences.

The open-ended nature of art and design, which allows for endless exploration and interpretation, encouraging us to continually challenge our perspectives and methodologies.

15What makes your country specifically, unique in the design industry?

The United States, specifically, New York City holds a unique position in the design industry for several reasons:

Cultural melting pot: The city's diverse population brings together influences from around the world, fostering a rich tapestry of ideas and aesthetics that fuel innovative design.

Intersection of industries: New York is a hub for fashion, art, finance, and technology, creating a dynamic environment where design intersects with various fields, leading to cross-pollination of ideas and multidisciplinary approaches.

Competitive spirit: The fast-paced, high-energy atmosphere of New York pushes designers to constantly evolve and stay at the cutting edge of their craft, resulting in trend-setting and forward-thinking design solutions.

16Where do you see the evolution of design industry going over the next 5-10 years?
I think perhaps technological issues won't be a major obstacle. More designers will expect or form more independent ways of survival. The virtual world will be able to have its own social order and efficiency to operate and influence work in the physical world.
17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Try to complete the project and provide thorough documentation to help the judges quickly identify its value.
18What resources would you recommend to someone who wants to improve their skills in the design industry?
Go see more great works and try to understand their composition. Twitter is actually a very good starting point. You can follow the artists you like, learn about their work, and see how they create.
19Tell us something you have never told anyone else.
We hope to one day collaborate with FKA Twigs and Andrew Thomas Huang on this project. Our work is partially inspired by 'Cellophane.'
20Who has inspired you in your life and why?

My mentor, Allison Parrish, has inspired me greatly. She's an expert in computational linguistics with an astounding knowledge base and deep insights into the field.

Another significant influence is Yuqian Sun (Cheesetalk), a senior figure who introduced me to the creative industry. I learned a lot while working as her artist assistant. Our project was also influenced, to some extent, by her Red Dot Award-winning work, AI Nüshu. We hope to address social injustices through creativity and art.

21What is your key to success? Any parting words of wisdom?

The key might be persistence. Looking back at my achievements over the past six months, I'm quite shocked. The process was painful because I had to handle most of the development and production work myself, but it was worth it.

I've always believed that some inspirations might be God's whispers to me, and I'm just a medium bringing them into this world. It's best to follow your natural creative impulses and bring them to life.

22Do you have anything else you would like to add to the interview?
I would like to extend special thanks to Wendy for firmly choosing and supporting my ideas at that time. I'm also grateful to Archy Hongyue Cheng from Germany, who willingly discussed concepts with me and provided very insightful poetry readings. Additionally, thanks to Reraner and Yufan Xie for their assistance with the CG.

Winning Entry

Poespin-Wherever your body reach, there is a poetry | 2024

MDA-yihua-li-poespin-wherever-your-body-reach-there-is-a-poetry

Yihua Li

Yihua Li, a media artist, VTubing enthusiast, illustrator, and CGI specialist, creates across games, products, films, and CGI. Instead of a fixed visual style, Li focuses on narrative and the evolving content behind technology. Media, for them, serves as a metaphor for human agency and perspective in navigating the world.


Read more about this interview with Ronnie Lin, the Founder and Designer of AI Smart Space System, the Gold Winner of the 2024 MUSE Design Awards.

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