Interview with Yifei Pang, Pinchen Design, China

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Yifei Pang

Yifei is a firm believer of designs being used as a way to fit the theme or motif, and style is not mandatory when it comes to it.

Interview with the 2021 MUSE Design Awards Winner - Yifei Pang

1Please give us a brief bio of yourself and your design background.

Engaged in the design industry for 21 years, led the company from scratch, with nearly 100 employees, 3,000 square meters of office space, out of the area to set up a branch in Shenzhen. In addition to real estate, hotels, and commercial projects, Pinchen has its own planning department and its own art space. Pinchen Design has in-depth cooperation with senior artists, and an art exhibition jointly created by art masters from the Sichuan Academy of Fine Arts. This exhibition venue will update art works from time to time, providing a communication platform for people from all walks of life who love art, and also make high-end art works closer to daily life. It is also the contribution of Pinchen people to the circulation of art to the society.

2What made you become/why did you choose to become a designer/artist?

When I was a student, I began to work part-time and study as an intern in a design company. Then I felt the commercial value brought by spatial structure and design, and decided to change the aesthetics with the vision of design and art, so as to complete the commercial mission.

3Tell us more about your business/company, job profile, and what you do.

The company's main real estate, hotels, commercial projects mainly, residential projects as a supplement.

4What does “design” mean to you?

It means a part of life.

5What’s your favorite kind of design and why?

Design does not have style, only fit is the best.

6To you, what makes a “good” design?

In line with aesthetics and commercial value, while meeting functional requirements.

7Describe your design style and its main characteristics.

Pinchen’s style is changeable, mainly based on Party A’s situation and local cultural background.

8Tell us about your design process.

From the local cultural background, as well as the surrounding situation, the business purpose and brand building that need to be reached, divergent thinking.

9Do you think your country and its cultural heritage has an impact on your design process?

China is a country with a lot of history and culture with rich heritage. What we have learned and used are all influenced by its abyss, and it has guided our design imperceptibly.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

It means approval. Beauty is interlinked with the world.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

Several sets of works can represent the design ideas of Pinchen at different stages, as well as the local life and cultural spirit of the project.

12How has winning an Award developed your practice/career?

It gives confidence to customers.

13What are your top three (3) favorite things about our industry?

1. Brainstorm with everyone in the company

2. Win the bid

3. Project completion

14What makes your country specifically, unique in the design industry?

China is a developing country, and its design is also advancing by leaps and bounds. With the stability of the market, the design industry has entered the golden track.

15Where do you see the evolution of design industry going over the next 5-10 years?

The design requirements of the real estate industry will become higher and higher.

Hotel industry, design hotels will increase.

Residential renovation design projects will increase.

16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Try boldly, prepare detailed materials, and elaborate design ideas.

17What resources would you recommend to someone who wants to improve their skills in the design industry?

Enter a large company and follow up the project.

18Who has inspired you in your life and why?

The artist's work often inspires design inspiration, sublimated in the artistic conception of the mind.

19What is your key to success? Any parting words of wisdom?


Winning Entries



From the plan-design-to the implementation of the project, the strict requirements for details are finally reflected in the texture of the space. The...
(read more at MUSE Design Awards)



The port in Wuhan's impression is similar to the port of Le Havre under Monet's brush, with the rising sun and the slightly wavy river surface; the water...
(read more at MUSE Design Awards)


Interview with Yifei Pang, Pinchen Design, China

In this case, through the analysis of the urban background of Rongchang and the surrounding elements of the site, each group of operable...
(read more at MUSE Design Awards)

Pinchen Design

Pinchen Design is an award-winning interior design studio based in Taiwan.