I am YiFei Hu, the founder of DesignOut Lab. A creative director and graphic designer. My design and research fields are typography and brand image design and my works had been selected into many design annuals for several consecutive years.
Creative design is a thing to add something beautiful to the world and to turn my own experiences and observations of life into beautiful and creative works, well, if they can be liked by many people, it will also be a thing of high happiness.
DesignOut Lab. is a young but experienced design studio. We are good at creative strategies and have a diverse vision to provide our clients with a variety of design services and we continue to explore innovative, valuable visual presentation solutions for our clients. Our design service scope covers: logo, font, typography, brand design, event atmosphere, packaging, commercial illustration, etc.
Creativity is one of the most important abilities I have that allows me to communicate with the world.
Better visual presentation, more logical creation concept, more perfect design details and more interesting creative expression.
1. Customer demand analysis.
2. Research and analysis.
3. Creative brainstorming.
4. First draft design.
5. Evaluation and modification.
6. Production and implementation.
7. Review and refine.
8. Completion and submission.
Creative brainstorming because brainstorming allows us to brainstorm ideas from different angles and directions and we can get a lot of creative ideas. When all ideas are dueled together, the most creative ideas always wins. So this process is the most enjoyable one for me.
I don't think I have a particularly fixed creative style, and if I do, it varies. Due to the different requirements of each design project, the visual effects I present on each project are different. But if I have to describe a style, I think a lot of my works are happy, which is based on my personal optimism because happy designers produce happy products.
Of course, China has a very splendid and rich history and culture, as a Chinese designer in the process of creation will inevitably be affected by it. At the same time, when I encounter a bottleneck in my creative process, I often look to our history and culture for answers.
This means that my work has received recognition from the professional field, which also means that more people will see my works. This is the first international design award we have won since the establishment of our studio, which means it is a good start. I hope the studio will produce more and more good works in the future.
Three of my works have won awards. These three works are the best confirmation of my concept of uniqueness in the past year.
How to make the vision of this work stand out among similar competitive goods on the basis of balancing artistic aesthetics and commercial expression.
This strengthened my determination to create better works in the future, and for me, this award is a great encouragement.
Design exhibitions, art lectures and design salons.
There is no doubt that the intervention of artificial intelligence will impact the creative industry, and many entry-level designers may be replaced by it in the future. Of course, for senior designers, AI will greatly help improve their work efficiency.
Love what you do and work with your creativity consistently.
Keep an eye on the industry and learn more about what's going on in the design industry, especially international competitions like the MUSE Creative Awards.
I've been putting on a lot of weight recently and I'm planning to lose weight, ha ha ha!
My mother because she always encourages me to do what I like to do. Of course, there is another teacher during my student days, Miss Zhang. Although she only guided me to do one project, she taught me how to look at design problems in that project.
PASSION. Passion to life and passion to design.
Yifei Hu is the founder, creative director and the graphic designer of DesignOut Lab that deems creativity as one of the most important abilities that allows to communicate with the world.
Read more about this interview with Shadi Al Hroub from Dubai, the Silver Winner of the 2022 MUSE Creative Awards.