Interview with Yasong Wang from the United States

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Yasong Wang

Yasong Wang is a dedicated, award-winning UX/UI designer with over 5 years of experience. She has garnered recognition for her exceptional design skills and is esteemed in the industry for her outstanding reputation and commitment to excellence.

1Please give us a brief bio of yourself and your design background.

Hello, I'm Yasong, a dedicated award-winning UX/UI designer with over 5 years of experience and I'm proud to have received recognition as a designer of great reputation.

Renowned for my ability to effectively align business objectives with user needs, I strive to create exceptional experiences that resonate with audiences. In addition to my successes in enterprise projects, I've also contributed to consumer-end products across various sectors, including marketplace, entertainment, and hospitality. With a cumulative user base exceeding 100 million worldwide, my designs have made a significant impact on the industry, driving innovation and enhancing user satisfaction.

2What made you become/why did you choose to become a designer/artist?

I chose to become a designer because I've always been fascinated by the relationship between people and their surroundings.I found myself drawn to understanding how design influences human behavior and emotions when I was at college. This innate curiosity led me to pursue a career where I could creatively explore and enhance this connection, ultimately making a positive impact on people's lives through thoughtful and innovative design solutions.

For me, the most fulfilling aspect of my work lies in problem-solving and crafting experiences for diverse users. I find particular joy in the discovery phase, where user research reveals their needs. Moreover, seeing users interact with the products I design provides a deep sense of fulfillment, driving my passion for excellence.

3What does “design” mean to you?

To me, "design" encompasses more than just solving users' problems; it also involves aligning with and meeting the business goals. Design is about crafting solutions that not only address the needs and preferences of users but also contribute to the success and growth of the business.

It's about finding the delicate balance between usability, aesthetics, and functionality while ensuring that the design effectively serves its intended purpose and aligns with the broader objectives of the organization. Ultimately, design is a strategic tool that drives innovation, enhances user experiences, and creates value for both users and businesses alike.

4What’s your favorite kind of design and why?
I like the design that solves users' problems and provides a consistent and holistic experience, such as the approach taken by brands like MUJI. MUJI's minimalist and functional design philosophy focuses on simplicity and utility, resulting in products that are practical, aesthetically pleasing, and accessible to a wide range of users.
5To you, what makes a “good” design?

A good design first solves users' problems effectively and efficiently. It anticipates and addresses the needs, preferences, and pain points of users, resulting in a seamless and intuitive experience.

Additionally, a good design is aesthetically pleasing and visually appealing, capturing the attention and interest of users while conveying the brand's identity and message. It is also functional and user-friendly, with clear navigation, logical layouts, and intuitive interactions.

Furthermore, a good design considers the context and environment in which it will be used, adapting to different devices, platforms, and user scenarios.

6Describe your design style and its main characteristics.
My design style can be characterized as clean, minimalist, and user-centric. I prioritize simplicity and clarity in my designs, aiming to create intuitive interfaces and seamless user experiences. I often incorporate whitespace, crisp typography, and subtle use of color to enhance readability and visual hierarchy. Attention to detail is another hallmark of my design style, as I strive for pixel-perfect execution and consistency across all elements.
7Tell us about your design process.

My design process begins with thorough research to understand user needs, market trends, and project requirements. I then move on to conceptualization, brainstorming ideas and sketching rough concepts. Once I have a solid direction, I create wireframes and prototypes to test usability and gather feedback. Iteration is key, as I refine designs based on user testing and stakeholder input.

Once the design is finalized, I collaborate closely with developers to ensure seamless implementation. Throughout the process, communication and collaboration are prioritized to ensure a cohesive and successful outcome.

8Congratulations! As the winner of the 2024 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
I'm proud of the Gold winner recognition at the 2024 MUSE Design Awards. This achievement means a great deal to me and my team. It validates my dedication to innovation, creativity, and excellence in design. Receiving this award distinction is a significant milestone that motivates me to continue striving for greatness in the future endeavors.
9Can you explain a bit about the winning work you entered into the 2024 MUSE Design Awards, and why you chose to enter this project?

I entered the Team Streaming project into the 2024 MUSE Design Awards because it represents a significant innovation in the streaming industry. Team Streaming is a new feature introduced on a streaming platform, designed to allow streamers to collaborate and enhance their performance by joining forces.

I chose to enter this project because it not only demonstrates my expertise in UX/UI design but also showcases my ability to conceptualize and implement innovative solutions to meet the evolving needs of users in the digital entertainment space. The Team Streaming feature not only enhances the user experience of streaming but also opens up new possibilities for collaboration and community-building among streamers, making it a standout project worthy of recognition.

10What was the biggest challenge with this project?

The primary challenge with the Team Streaming project was enhancing streamers' motivation. We faced the task of developing strategies and incentives to encourage effective collaboration, sustain enthusiasm, and ensure the delivery of high-quality content to their audiences.

Overcoming this obstacle demanded a profound understanding of the diverse mindsets and needs of streamers, ranging from beginners to seasoned professionals. To address this challenge, extensive user research was conducted to gain insights into users' needs and pain points. This research guided the development of creative solutions aimed at incentivizing collaboration and fostering a sense of community among streamers within the platform.

11How has winning an Award developed your practice/career?
Winning an award has significantly advanced my practice and career by enhancing my credibility and visibility within the industry. It has opened doors to new opportunities, such as collaborations with prestigious clients and invitations to speak at industry events. Additionally, it has bolstered my confidence and motivation, driving me to continually strive for excellence in my work.
12What are your top three (3) favorite things about our industry?

My top three favorite things about our industry revolve around its dynamic and transformative nature. Firstly, the emphasis on user experience as the cornerstone of design resonates deeply with me. Designing for all people, ensuring accessibility, and crafting experiences that delight and empower users is both challenging and immensely rewarding.

Secondly, the opportunity to design for the future excites me. Being able to envision and create innovative solutions that anticipate and address emerging trends and needs is a thrilling aspect of our work.

Finally, I'm fascinated by the continual emergence of new technologies in our industry, such as AI, AR/VR. These advancements present endless possibilities for pushing the boundaries of creativity and problem-solving, opening up new avenues for exploration and innovation.

13Where do you see the evolution of design industry going over the next 5-10 years?

The world is constantly changing, and as a designer and tech professional, it's essential not only to keep up with current trends but also to design for the future. For instance, many are currently integrating AI into their products to enhance industry efficiency. Looking ahead, with the maturation of technology and the widespread adoption of VR/AR and wearable devices, we can expect to see even more companies venturing into these fields.

So, returning to the question, I believe that risk-taking presents an opportunity to break from tradition and embrace change and innovation. Over the next 5-10 years, I foresee the design industry evolving to become more interdisciplinary and collaborative, with a greater emphasis on user-centered design, sustainability, and ethical considerations.

Additionally, as technology continues to advance, designers will need to adapt and develop new skills to meet the evolving needs and expectations of users. Overall, the future of the design industry holds exciting possibilities for those willing to embrace change and push the boundaries of innovation.

14What resources would you recommend to someone who wants to improve their skills in the design industry?

Absolutely, continuous learning is essential in the design industry, especially in a rapidly evolving field like technology.

To begin with, "Lean UX" by Jeff Gothelf and Josh Seiden offers invaluable insights into lean methodology principles in UX design. Moreover, numerous online platforms serve as rich sources of inspiration and education. Websites such as Pinterest, Dribbble, Behance, and Medium showcase diverse design styles, trends, and case studies from designers worldwide.

Furthermore, attending design conferences and workshops provides an immersive experience to remain updated on the latest industry trends, techniques, and tools. These events, ranging from UX/UI design conferences to design thinking workshops and tech summits, not only offer valuable networking opportunities but also provide insights from leading industry experts.

15Who has inspired you in your life and why?
My mother has been a tremendous source of inspiration in my life. She has always encouraged me to explore and pursue the field that I'm passionate about. Her encouragement and positive influence have shaped me into the person I am today, and I am forever grateful for her presence in my life.
16What is your key to success? Any parting words of wisdom?

As a designer, I've learned that it's crucial to have moments of detachment and reflection. It's during these times of mental rest that we can nurture creativity and return to our work with renewed vigor.

In terms of managing my energy and tasks, I've found that being organized is absolutely crucial. I make it a point to prioritize my tasks, setting clear goals for what needs to be accomplished each day. This helps me stay focused and ensures that I'm making the most of my time and energy.

Winning Entries

AI Ad Manager | 2024


Advertisers face frustration with time-consuming campaign processes and estimated bidding, spending an average of 6.5 …
(Read more at MUSE Design Awards)

Team Streaming | 2024


Yasong Wang

Yasong Wang is a dedicated, award-winning UX/UI designer with over 5 years of experience. She has garnered recognition for her exceptional design skills and is esteemed in the industry for her outstanding reputation and commitment to excellence.

Read more about this interview with Bonan Li of Bonan Li Studio, the Gold Winner of the 2024 MUSE Design Awards.