Interview With Yang Yan From China

Aitor del Arco | New York Photography Awards
Interview With Aitor del Arco From Spain
May 1, 2023
The Grand Innovators of the 2023 London Design Awards
May 2, 2023

Yang Yan

Yang Yan’s journey of being a designer/artist stems from his yearning for beauty in art and life during his youth and it became a driving force to surpass himself.

Interview with the 2022 MUSE Design Awards Winner - Yang Yan

1Please give us a brief bio of yourself and your design background.
I am Yang Yan. I come from the Guangzhou Academy of Fine Arts (GAFA) background. I have graduated and stayed at the school to teach. Until now, GAFA has been a very important coordinate in my life. It gave me the origin of professional knowledge and starting point of my career. As a teacher, I am still engaged in teaching and professional practice.
2What made you become/why did you choose to become a designer/artist?
It stems from the yearning for the beauty of art and life in youth. In general, the persistence of love, curiosity, and the driving force formed over the years make me constantly surpass myself, and I hope to be a designer who maintains creativity.
3Tell us more about your business/company, job profile, and what you do.

I have been designing spaces for over 30 years. Before the official establishment of Yan Design Firm, we were a design studio with 4 or 5 people. In 2015, I founded Yan Design. Currently, we have more than 20 people, and the team is composed of multi-professional, multi-background, and energetic partners.

The Yan Design team has always adhered to inter-professional design practices. Our project types involve urban research, architectural design, landscape design, interior design, brand visual design, exhibition planning, and execution.

4What does “design” mean to you?
Design is a language for the team and me. By designing this language, we tell stories, construct spaces, and store memories. We create conversations with items, environments, and objects. Design is the value carrier that we have accumulated through past practice.
5What’s your favorite kind of design and why?
Kindness. I believe a designer's intention is to take care of the needs and perceptions of users. Whether it is a space environment, specific objects, utensils, or even a switch or a doorknob, if it has a "feeling" and a "sense of narration," it will fascinate me.
6To you, what makes a “good” design?
Our design philosophy is the 3Rs, rediscover, redefine, resolve. A good design shall include these three qualities.
7Describe your design style and its main characteristics.
Our designs are not applied in a particular style. If our finished project seems to have a specific style, it is the reflection, exploration, and presentation of the specific cultural background.
8Tell us about your design process.
We have a principle in design. Based on our research, understanding the project, the customer and the end user and now there is another dimension: understanding the medium of information.
9Do you think your country and its cultural heritage has an impact on your design process?
Yes, of course. I am Cantonese and Cantonese culture is a very influential regional feature in Southern China. The nature, climate, customs, language, food, and traditional arts and crafts of Guangdong culture are all deeply projected in our design.
10Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
We are delighted, proud, and gratified. This rewards many years of hard work and represents a new starting point.
11What was the biggest challenge with this project?
We hope to break through the previous heights for each project, define design, and recognize project requirements from a new perspective. In the limited project time, breaking the habit and the habitual method is the most difficult.
12How has winning an Award developed your practice/career?
Winning the award is an affirmation and encouragement to the team. It has been an inspiration and creative motivation for our partners.
13What are your top three (3) favorite things about our industry?
This industry offers us, designers, the opportunity to satisfy curiosity and imagination and transcend cognitive boundaries.
14What makes your country specifically, unique in the design industry?
China's history, culture, customs, and people from various regions.
15Where do you see the evolution of design industry going over the next 5-10 years?
More progress in digital informatization, artificial intelligence, and interactive technology. On the other hand, I hope that the design or creative industry can let people maintain the basics of being a "human," such as longing for and cherishing nature, profound experience of authentic relationships, and emphasis on the details of life.
16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Design is easy, as long as you love life, pay attention to the surroundings, and care about the relationship and state of people; design is complex; once you decide to become a designer, want to become a qualified or even excellent designer, think about design Attention and attention must become as instinctive as breathing to enter the "atmosphere" of the design world truly.
17What resources would you recommend to someone who wants to improve their skills in the design industry?
Travel more, make more friends, and protect your interests and hobbies as much as possible.
18Tell us something you have never told anyone else.
I have a half-normal hearing in one ear; maybe this makes me pay more attention to the external environment and details.
19Who has inspired you in your life and why?
My teachers and artist friends, my plants and two cats.
20What is your key to success? Any parting words of wisdom?
Keep doing what you love, and keep doing it with the people you love.
21Do you have anything else you would like to add to the interview?
I hope the MUSE Awards can pay attention to and understand the design industry in China. Events can be held to promote exchanges between Chinese designers and designers from other countries.

Winning Entries

SUPER Z Shopping Mall | 2022

SUPER Z Shopping Mall

SUPER Z Shopping Mall is a cultural and consumer landmark with a multi-dimension inspirational…
(read more at MUSE Design Awards)


Yang Yan

Yang Yan’s journey of being a designer/artist stems from his yearning for beauty in art and life during his youth and it became a driving force to surpass himself.


Read more about this interview with Ashley Mardesic from Australia, the Silver Winner of the 2022 MUSE Design Awards.

Muse.World