Interview With Xinyi Wu From China
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Xinyi Wu | MUSE Design Awards
Xinyi Wu
Hailing from China and with several wins in the MUSE Design Awards, Xinyi Wu specializes in brand design with an eye for beauty in all industries!
Interview with the 2022 MUSE Design Awards Winner - Xinyi Wu
I am from China, majoring in brand design, I have been with design for many years, creating products with beauty
Accompanying beauty is the life everyone wants, and I am honored to choose the design industry
Create a different image and temperament for the brand, the design is like a magic wand, and it exerts the greatest power in our hands
Make the brand better, in all aspects
Packaging design is not limited to two-dimensional planes, providing designers with various possibilities for value play
It can touch the user's heart and stimulate the user's desire to buy. Such a design realizes the designer's value
If there is a way but no art, art can still be sought; if there is art but no way, it ends at art. Not sticking to the form, hoping to get the gift behind the pain
Quantitative change to qualitative change, see more, do more
Open learning makes our minds more creative
Winning the award means our recognition of ourselves, empowerment for our customers, and more of it gives us the motivation to keep moving forward
The Korean JSOOP hair mask gift box won the "MUSE" Gold Award. This project incorporates quicksand trays to make the gift box more flexible, breaking through the limitations of two-dimensional packaging, making it more flexible in terms of space presentation and interaction with customers
Two projects of Jiang Xiaobai's creative bottle stickers won two silver awards. According to the product positioning, the project selected different creative points to express
Good ideas need good executors, and more need the approval of leaders
Can face future work and customers more calmly, and get value and affirmation far beyond expectations
No limits, no limits on ideas, no limits on regions, with an inclusive mentality, learning and dedication
Everything is people-oriented, anything and everything that can be used by people, everything can be
Be serious and be yourself, time will give you the answer
Read more, think more
Trust yourself
Three people walk, there must be my teacher, everyone in my life has a place for me to learn, thank them for coming
Perseverance, thank you for persevering on this road
Winning Entries
"Please close your eyes when it's dark" table card game crea
The bottle sticker is combined with the game card "Please close your eyes when it's dark". The bottle sticker is in the form of a Velcro, which is detachable and reusable. The bottle sticker can be made of waterproof PVC material. There are 8 bottles in a box. It is a set of simple games. There are 1 judge, 2 killers, 2 policemen, and 3 civilians. More than 8 people need to buy 2 boxes. The moon is dark and the wind is high, come and guess who the killer is!
(read more at MUSE Design Awards)
Colorful fruit cube creative packaging | 2022
1. The Jiangxiao Baiguo Cube series is divided into four flavors: white grape flavor, Kaman orange flavor, mixed fruit flavor, and peach flavor. Cartoon elements are used to display the flavor characteristics, and important information is placed in the visual center. 2. Falling in love with a wine starts with its appearance, lasts longer than its taste, and ends with its character. The Jiangxiao Baiguo Cube series, its main consumer group…
(read more at MUSE Design Awards)
High-end hair care gift box design |
2022
Laser bottle body + dynamic quicksand accessories + irregular octagonal box shape, the upper and lower layers of product display, under the streamer, both dynamic and still The box body is a whole package of high-end imitation leather paper, the buckle is inlaid with a three-dimensional logo, and the top window is embedded in a circular quicksand tray, wrapping the entire sea. The stars swim in the sea, and the mermaid with her soft hair jumps out of the sea…
(read more at MUSE Design Awards)
Xinyi Wu
Hailing from China and with several wins in the MUSE Design Awards, Xinyi Wu specializes in brand design with an eye for beauty in all industries!
Another great display of packaging design, see how Chuanshanyan Wine Cellar incorporates Chinese culture and history in this revered bottle of rice wine!