Interview with Xing Xinhua, HBD International Hotel Design Consulting Co., Limited, China

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Xing Xinhua

Xing views both practical and aesthetic designs as indispensable to the modern, contemporary society.

Interview with the 2021 MUSE Design Awards Winner - Xing Xinhua

1Please give us a brief bio of yourself and your design background.

I was engaged in the design industry for more than 20 years, graduating from China University of Geosciences as a Tsinghua University hotel design research major.

I am currently the founder and design director of HBD International Hotel Design Consulting Co., Limited. I am devoted to excavating the sustainable value of modernity in the wisdom of traditional aesthetics and to opening up new ideas on the basis of inheriting the achievements of past design and creation. Listen to the world with a calm mind, outline the space with minimalist lines; create design with light and shape taste with detail.

2What made you become/why did you choose to become a designer/artist?

Find beauty, appreciate beauty, and find balance between beauty and function.

3Tell us more about your business/company, job profile, and what you do.

Founded on August 20,2007, the company is an international interior design organization founded by senior designers in the Asia-Pacific region. After four years of struggle and development, we are committed to brand hotels, commercial real estate, office space, top clubs and private house villa interior design creation and innovation. The company was approved by the Ministry of Construction of China in December 11, 2019, the construction engineering design special class A design organization.

4What does “design” mean to you?

A new world and a power to change people's way of life by enriching people's vision.

5What’s your favorite kind of design and why?

No specific likes, because each work has its advantages for us to learn and have its experience for us to learn from.

6To you, what makes a “good” design?

Practical and aesthetic considerations, both are indispensable.

7Describe your design style and its main characteristics.

I'm more inclined to rich cultural heritage and story design. In addition, design is not for designers; design should be designed for others. I like those designs that can communicate with customers, when users enter the room, where the work is like a story presentation, and customers can communicate.

8Tell us about your design process.

Project planning > architectural planning > plane planning > conceptual scheme > scheme design > construction drawing, site supervision > post-service.

9Do you think your country and its cultural heritage has an impact on your design process?

Chinese culture is extensive and profound, ink painting, brush writing and so on are the treasures of Chinese culture and art, combining art and design.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

This honor will also become the driving force leading us to a new height, we will continue to pay attention to the unity and external cohesion within the department, guard against arrogance and impetuosity, promote strengths and circumvent weaknesses, for next year today can stand here again to continue to struggle.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

Chengdu Tianfu Fupeng Sheraton continues the brand's simple modern concept, local customs and the ingenious fusion Chengdu tea culture. The design deeply studies the local humanities history and geographical advantages, with regards the local guest group's love for "tea culture" as the business breakthrough point on how to create a "new social place" for the local guest group and the business passenger. We let business travelers feel the texture of the city in silence, thus becoming the core of this design.

12What was the biggest challenge with this project?

Redefine the city "recreation business" hotel with new thinking, combining the hotel brand idea of "redefine travel ", and reorganizing Four Points classic to create exquisite fashion, where there's a natural comfortable space with new contemporary angle of view.

13How has winning an Award developed your practice/career?

Adhere to the original ideals and aspirations with innovative ideas and continuous exploration. Adhere to innovation, the pursuit of details of the design concept, as well as comprehensive resource integration, standardized management and excellent service processes that provides global customers with high-end interior design integrated solutions.

14What are your top three (3) favorite things about our industry?

1. possibility 2. Creativity 3. Practicability

The definition of interior itself is very broad, depending on the designer's perspective, so it also means unlimited possibilities. I like to create more design works in this possibility and convey my understanding and cognition to customers. But interior design also serves customers, redesigning needs to always consider practicability, so that customers can get a more comfortable experience indoors. It's usually a challenge, but it's also why I love the industry.

15What makes your country specifically, unique in the design industry?

China started late in modern design, but China's design industry has always maintained an open attitude, tolerance and acceptance of a variety of design styles, now we see many from different countries, Design works of different styles appear in a city. The Wangjing soho in Zaha, Beijing, for example, and Steven Hall's contemporary MOMA, reflect China's openness and tolerance in design. At the same time, Chinese design always maintains "cultural confidence ", boldly combines Chinese excellent culture and art with modern design, and creates its own creativity and design. This is an important guarantee that Chinese design can stand in the forest of the world.

16Where do you see the evolution of design industry going over the next 5-10 years?

In the future, the design industry of our country will present the compound development characteristic. "Chinese element" is our design orientation.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

The first is to always maintain the initial mind of design, bearing in mind that design is always a human design, not a designer. In the process of design, we should put people in the first place, think about how to improve the indoor environmental quality and improve the quality of life of customers. The second is to maintain the desire for design, each design as a piece of art, repeatedly scrutinized, constantly polished, only in this way the final presentation of the design works can be accepted and appreciated by more people.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Software: SU sketch master to examine the scheme.

Hotel field visit, see all kinds of design works, share design experience.

19Who has inspired you in your life and why?

Little by little in life, one person and one thing will become my inspiration.

1. the Wright brothers were inspired by the flight of birds and dragonflies and invented the plane.

2. humans were inspired by frogs' swimming, they invented swimsuits and diving suits.

3. legend carpenter Luban, inspired by grass leaves, invented the saw.

The secret of success is to be inspired by a small thing, look like a moment of inspiration, in fact, is the result of serious thinking, diligent brain.

20What is your key to success? Any parting words of wisdom?

Knowledge, talent, and learning.

Winning Entries

Four Points Sheraton Hotel, Tianfu New District, Chengdu | 2021

Interview with Xing Xinhua, HBD International Hotel Design Consulting Co., Limited, China

Chengdu, the central city of Southwest China, is developing rapidly. Chengdu Tianfu new area, with the development orientation of "Tianfu smart...
(read more at MUSE Design Awards)

HBD International Hotel Design Consulting Co., Limited

HBD International Hotel Design Consulting Co., Limited is an award-winning interior design studio based in China.