Interview with Wen-Chin Lu, Founder of Beijing GMF International Interior Design Co.,LTD, Taiwan

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Wen-Chin Lu

Lu believes that simplicity resonates with the trend of the times, curating interior designs for office, commercial, and personal spaces for over a decade.

Interview with the 2020 MUSE Design Awards Winner - Wen-Chin Lu

1Please give us a brief bio of yourself and your design background.

I am from Taipei, Taiwan. Since I was a kid, I always had the passion for painting and creation. During my studies, I desired to study design-related majors. After working for two well-known design companies in Taiwan, I decided to go to China because the design market in Taiwan was too small. Currently, we have our own design team and have design companies in Beijing and Taiwan.

2What made you become/why did you choose to become a designer/artist?

My mother used to always hold my hand when I was little. The memories of that is engraved in my heart; because I like painting, I hope to make my home more refined and perfect through my hands, so that our lives are full of beautiful creativity; therefore, love, family, and beauty has made me who I am and they are the power of creation.

3Tell us more about your business/company, job profile, and what you do.

GMF interior design has a history of 18 years. In addition to real estate sales offices, sample houses, commercial planning, star hotels, chain catering brands, and luxury houses are the company's business scope.

4What does “design” mean to you?

It comes from my blood, and every rhythm of my breathing is born for design.

5What’s your favorite kind of design and why?

Private residence, because every time I complete a design, as if it’s like I finished reading a book and went through different experiences in life.

6To you, what makes a “good” design?

The same as the four elements of my founding GMF design company: passion, recognition, passion, and applause.

7Describe your design style and its main characteristics.

The simple style resonates with the trend of the times.

8Tell us about your design process.

Party A’s original decision of the city jungle style has always felt not right for me. In the process, I slowly convinced Party A to approve my new design idea of future technological trends.

9Do you think your country and its cultural heritage has an impact on your design process?

Design has no limits and basically the effect of it is not profound.

10Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

It is very important for the design to be seen by the world, and it is also very crucial for the company's participants to have a sense of participation after winning the award.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

In the content of the proposal, it is written that “Two world but one earth”. No matter how the future technology and humanities progress, even if you are in the parallel time and space of 2049, the real world exists on our earth in 2020, so the concept we want to express is we only have one mother, and we have to love this earth that we live in.

12What was the biggest challenge with this project?

Due to the temporary suspension of work under the influence of the Covid pandemic, it was difficult to communicate and obtain materials. The construction faced more severe challenges, but we still completed it and won the award.

13How has winning an Award developed your practice/career?

It can increase the exposure for our design company.

14What are your top three (3) favorite things about our industry?

Designing, communicating with people, and drawing.

15What makes your country specifically, unique in the design industry?

Because we’re relatively a small company, we can see the world more wholesomely, we’re able to get in touch with the latest design with no doubt.

16Where do you see the evolution of design industry going over the next 5-10 years?

No matter how advanced the technology will be, it still cannot replace the ideas in the human mind, so I think the future development is still promising.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

You can boldly try different experiments with unconstrained design ideas.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Try different types of design cases and to learn from them.

19Tell us something you have never told anyone else.

There are always new things waiting for you to explore, this is the future I didn't tell you.

20Who has inspired you in your life and why?

Thanks to my wonderful family and a life with them, so that I could create good quality of design.

21What is your key to success? Any parting words of wisdom?

Always put myself into my client’s shoes and to think in their perspective.

Winning Entries

Two world but one earth | 2020

Interview with Wen-Chin Lu, Founder of Beijing GMF International Interior Design Co.,LTD, Taiwan

An innovative, visual feast of futuristic. Two-world - One-earth: Conveying environmental awareness and cherishing our Earth 1. The entrance is inspired...
(read more at MUSE Design Awards)

Beijing GMF International Interior Design Co.,LTD

GMF International Interior Design is an interior design agency that is founded upon these four elements: passion, recognition, passion, and applause.