Interview with Wei Zhao, Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd, China

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Wei Zhao

Wei creates simple and comfortable designs that plays on the user’s pursuit of life.

Interview with the 2021 MUSE Design Awards Winner - Wei Zhao

1Please give us a brief bio of yourself and your design background.

I have been a software designer for eight years.

2What made you become/why did you choose to become a designer/artist?

When I was a child, I liked painting. In high school, I learned about the design industry under the guidance of my teacher and worked hard towards it.

3Tell us more about your business/company, job profile, and what you do.

I come from SHD Shanhe Design. We were founded in 2009, and we are the first high-end customized design service enterprise that put forward the design concept of "returning to the nature of life". We provide quality space design services for many types of projects. Service types include real estate projects, medical projects, health care, special towns and so on.

4What does “design” mean to you?

Innovation, transformation, the pursuit of life.

5What’s your favorite kind of design and why?

Simple, comfortable, quality and appearance level.

6To you, what makes a “good” design?

Good design is always more intentional. It can satisfy the public's love and plan for future life.

7Describe your design style and its main characteristics.

We are good at all kinds of styles without giving ourselves a fixed framework. Our design is diversified. We hope to meet the needs of different people and create a wonderful life for them.

8Tell us about your design process.

The implementation of a design cannot be separated from the insight of the customer group, the understanding of regional culture and the analysis of space. We will brainstorm with the team, combine the culture, region and customer demands, and create the scheme design and finally implement it.

9Do you think your country and its cultural heritage has an impact on your design process?

Our Chinese culture is extensive and profound, and there are many allusions to the history, including the design process, which has been continued till now. It is worth our constant thinking, extending and innovating our culture, and showing it to the public.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

It is an honor, an affirmation, a joy, let us continue to move forward on the road of design to create more quality works.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

The epitome of the city, the buildings rising from the ground, the passage of time, which is a kind of retrospection of the past, a tribute to the progress of civilization, and also a prospect for the future. Inspired by time and memory and the time travel between the old city and the old city, we aim to create a cross-era art center that integrates aesthetics and functions.

Zhonghai A 3 Courtyard is a landmark mansion, we hope to work with customers to create a comprehensive perspective and unique perception first, to create an experience first, set aesthetics and function as one of the art center.

12What was the biggest challenge with this project?

How to innovate and change the existing design to conform to this art museum which combines quality and art.

13How has winning an Award developed your practice/career?

It is the witness of my design career, which can better inspire me, let me continue to work hard for it, and achieve a better myself.

14What are your top three (3) favorite things about our industry?

1. Read what I think is good and learn from others' strengths.

2. Watch official accounts and short videos to learn about current fashion trends. Look at what young people like more these days.

3. Look at the exhibition and edify the cultural aesthetics.

15What makes your country specifically, unique in the design industry?

We are an inclusive nation, we absorb different cultures and things, we are aware of international trends, and at the same time, we are also proud of our national culture, which is constantly spreading in our bones.

16Where do you see the evolution of design industry going over the next 5-10 years?

Now is an interesting time when art trends and life are more like a whole. Our customer base is also getting younger, and we need to understand both the fashion of today's youth and the needs of the aging generation. Driven by market and user demand, we constantly expand our living boundaries, whether it is design + pension, design + creativity, or design + ecology, forming a multi-boundary development with design as the core.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Holding on to your dreams and taking action on them will make your future a reality.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

You can look at the design public number and participate in some design salons, of course, it is better to practice, only personally experience to absorb.

19Who has inspired you in your life and why?

I should say that the public, their little bits of life, needs and dreams, are the origin of our design, I want to give everyone that is warm and unique living space.

20What is your key to success? Any parting words of wisdom?

Persist, and have the support of a great team, without whom I wouldn't be here.

21Do you have anything else you would like to add to the interview?

Thank you for this honor. I will lead my team to move forward.

Winning Entries



Xishan prime minister's residence is located in Mentougou District, Beijing. This is that it does not intend to become a symbol...
(read more at MUSE Design Awards)



Through special memory points in the space, to give customers a new sensory experience. In this art hall, we specially find the...
(read more at MUSE Design Awards)


Interview with Wei Zhao, Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd, China

Zhonghaijia No. 3 is a high-end residential system that combines the cultural attributes behind the regional characteristics of Beijing...
(read more at MUSE Design Awards)

Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd

Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd is an award-winning interior design studio based in China.