Interview with Wei Cheng Chou, Founder of Innovart Design Inc, Taiwan

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Wei Cheng Chou

As Founder and CEO of InnovArt Design, Chou believes in improving the user experience fo human life and enhance the aesthetic sense of people.



Interview with the 2020 MUSE Design Awards Winner - Wei Cheng Chou

1Please give us a brief bio of yourself and your design background.

This is Wei Cheng Chou, Founder and CEO of InnovArt Design Inc. I have a unique cross-disciplinary background between Technology and Design, which are Master of Science, Electrical Engineering in National Tsing Hua University(Taiwan) and Bachelor of Science, Transportation Design in ArtCenter College of Design(USA). After graduated from ArtCenter in Los Angeles, I started my startup career in the states in 2015.

2What made you become/why did you choose to become a designer/artist?

Since I was a child, drawing and design were my dreams and I won a lot of design competitions. I especially loved high quality consumer electronics, such as cell phone, mp3, CD player and I loved to modify vehicles, such as bicycle and motorcycle. Therefore, I studied multimedia communication of electrical engineering in the university. However, I found that I loved the product design and UX/UI design of the cell phone more than the communication system. So, I decided to pursue my dream studying abroad and specializing the most challenging Transportation Design in ArtCenter.

3Tell us more about your business/company, job profile, and what you do.

InnovArt Design is a Taiwan and LA based IoV(Internet of Vehicles) startup integrating Tech, Design, Business, and UX talents together to create innovative products implementing user’s lifestyle. And moreover, we want to enhance human connectivity through future mobility realization.

4What does “design” mean to you?

A value that improves the user experience of human life and enhances the aesthetic sense of people.

5What’s your favorite kind of design and why?

I like Sony’s design style and brand image. The Sony brand not only has outstanding design skills, but also implements meticulous and proficient implementation methods on the product, which highly integrates product design and its own texture. For me, science and technology products need to have human and cultural connotations, not just the rigid technology, at the same time give the product temperature.

6To you, what makes a “good” design?

1. Design a product that 60% of potential customers will accept

2. For a clear target customer group, understanding and implementing the final integration of product design through good user experience design and making good use of their favorite elements can differentiate between different cultures and make customized effects.

7Describe your design style and its main characteristics.

The sense of technology is full without losing the sense of humanity and culture. It is expected that all the products are good-looking and easy-to-use technological interactive products.

8Tell us about your design process.

Design and marketing are at the forefront and implement Design before Technology, Dechonology. After defining the general trend, start Ideation, and start ID/ME/EE/FW/App POC(Proof of Concept) production, and verify market demands through crowdfunding before entering the mass production R&D and implementation phase (EVT/DVT/PVT/MP).

9Do you think your country and its cultural heritage has an impact on your design process?

I am from Taiwan, but I have rich and profound experiences in studying and living in Taiwan and the United States. I can flexibly integrate the advantages of Eastern and Western cultures for design, and I can flexibly adjust the functions of the target group to make the same product applied to as many fields as possible.

10Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

I think this is an international affirmation for the team, especially the Muse Design Award advertises cross-disciplinary design. Not only is it very similar to my personal background, but also to the composition of the team, we are more able to bravely try the international market after receiving the platinum winner in the Product Design category.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

We hope to make an interactive product with good social influence. Our product, CarWink, is an interactive technology for the Internet of Vehicles community. It was originally designed to decrease the road rages between drivers on the road. Through the LED Ani-mojis transmission, we hope to improve the communication quality between drivers. The goal is that the road can also become a more connected and friendlier place.

12What was the biggest challenge with this project?

The most difficult part of this project is how to perfect the cross-domain integration between ID, ME, EE, FW, App, and Back-End in a Sphere and an App, regardless of whether the physical user experiences the interactive design of the Sphere and the App, or even with Data transmission.

13How has winning an Award developed your practice/career?

We will put the MUSE Design Award with Platinum Winner logo on the official website and publish a press release so that the general public/product users/ potential strategic partners can easily understand our company’s "cross-domain" value.

14What are your top three (3) favorite things about the industry?

1. Able to beautify the world and enhance the aesthetics sense of users through our good design

2. Allow users to know how to use the product without reading the instruction manual.

3. Be able to cooperate with different companies in cross-domain integration and build a larger ecosystem to achieve win-win situation.

15What makes your country specifically unique in the design industry?

Our products are actually across the United States and Taiwan, so we utilized the design elements and aesthetics that have an international outlook from the states to successfully reflect the influence of Taiwan’s courtesy from Japan and the ACG(Anime, Comics, and Games) to create a unique CarWink.

16Where do you see the evolution of design industry going over the next 5-10 years?

Design follows Function, the product function differences brought about by future design and technology will greatly affect the result of design. Design is not only pure design. It must consider more aspects to integrate and evolve with existing technology (AI/ 5G/IoT/IoV/Blockchain...). Take self-driving cars and electric vehicles as an example, the future vehicles will be more like consumer electronics, about 60% Transportation Design plus 40% Technology Imbedded.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Follow the original intention and think about those designs that can improve the existing products on the market through cross-domain technical integration and evolve them to make them more value-added and extensible, and uncover the needs that people have originally but not discovered. Integrate into the new design, it will be a good design worth looking forward to.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

The key to cross-domain integration is not to ask designers to learn new technological skills, but to expand background knowledge, horizontal understanding and communication and integration capabilities. Even if they do not know this technology, they can still utilize the new technology properly within the new design.

19Tell us something you have never told anyone else.

Cross-domain integration is extremely difficult. But once it is integrated, its results are very fruitful. In the process, we must bear great risks and pressures, as well as financial burdens. But the stubbornness of choosing the good will lead us to a good result, and this value can be reflected in the lives of the public.

20Who has inspired you in your life and why?

Interesting topics such as electric vehicles, self-driving cars, smart cities, and the Internet of Vehicles made me rethink the importance and scalability of cross-domain integration and activated my restless soul. Because I do not like single and monotonous things, I am a person who likes to constantly have new challenges and excitement. These propositions allowed me to see more infinite possibilities, so I challenged the school to be the first student in ArtCenter to do the first project of electric vehicles, and all the projects I participated were avant-garde topics related to the interaction of electric vehicles and intelligent transportation systems.

21What is your key to success? Any parting words of wisdom?

Adhere to the good value of society, fully reflect the cross-field integration, and make beautiful, easy-to-use and unique products.

22Do you have anything else you would like to add to the interview?

We welcome potential strategic partners from all over the world who are interested in working with us. Please feel free to contact us through the email as follows: wcchou@theinnovart.com



Winning Entries

CarWink_The World 1st Animated Voice Controlled Driver Communication Tech | 2020

Interview with Wei Cheng Chou, Founder of Innovart Design Inc, Taiwan

Say “Hello” to CarWink, the world’s most interesting emoji animated driver communication technology. Designed with both form and function...
(read more at MUSE Design Awards)


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