As a staff working in Hangzhou Nabel Ceramic Co., Ltd, my present position in this company is designer director.my competition works is designing for NABEL booth( to display porcelain slabs ) which is for Foshan Tanzhou Ceramic Fair 2020.

I like painting since my childhood, innovative things and making dreams to present beautiful elements via designing. Therefore, I chose designing as my career.

Hangzhou Nabel is one of the leading ceramic tile manufacturers in China, and I now hold the position as designer-director.

Designing can make dreams come true and make the ideal object possible.

My favorite design is to ‘keep blank’, like a Chinese brush painting. In a Chinese brush painting, where the middle is drawn to look like it’s blank. With it, it shows the mountains, clouds, and the flowing streams, becoming an endless imagination of a canvas.

The design needs balance and overall consideration, soliciting different opinions and refining the key element. I personally think a >

I have no concrete style. This is to express the scene via combined elements using artistic methods that caters to the present standards of aesthetic judgement.

While getting the design project, I’d try to understand the situation of different design style. After comparing and refining, I’ll use the most optimal characteristics to make creative design.

Many elements will be considered during the designing process. They include the local culture, geographical identity, traditional customs and culture, especially the regional culture element refining playing an important role.

During the earlier phase of design investigation, this will be implanted to the real designing works.

This award is not just a reward; it is affirmative and encouraging for us. Winning this international award will enhance our company brand, strengthen the team unity, as well as stimulate creative enthusiasm.

Our work is based on the concept of the cave, highlighting the effect of the development of our rock plate from the cave, reflecting the continuous pattern, technology, overall body, etc. of the rock plate. The reason for choosing this project to participate in the exhibition is that the overall shape is unique, eye-catching and has connotation.

Every design project is a challenge for us. The designer will give more connotation to the design as per customer demand, along with business strategy, cultural positioning, aesthetic value and other aspects. Challenge is a kind of inner spirit and feelings, and the biggest challenge of the project actually comes from the customer's cognition and the completion of the project.

Winning an award for a designer like me encourages me to be more innovative, provide better services and higher standards, which will be incorporated into my design bloodstream bit by bit.

1. Designers from the same industry line learn from each other

2. The designing works are accepted by customers

3. The design innovation and award are recognized by the ceramic design industry

China is a civilized country with a history of thousands of years , and its cultural connotation is extensive and profound. At the same time, the Chinese nation is a nation influenced by Confucianism, Taoism and Buddhism, and it has 56 ethnic groups with strong inclusiveness,So China has all kinds of needs and understanding of different cultures, different faiths, so there is infinite space for designers to play in China.

There will be two types of design firms and designers in the next 5-10 years:one is with creative style, with another one in service.

For the creative designer, they are mostly young, have high literacy, knowledgeable, better aesthetically, more receptive, and serviceable, making them more professional in the process.

Learn and practice! I will truly learn and stick to the original intention of design, and at the same time make use of more opportunities to practice.

1. Learn good designing cases, while understanding it at the same time

2. Have bold emotions and encouragements to make innovative designs.

The design inspiration comes from nature, culture and life. Design will not be separated from life. The design inspiration will always be based on the better understanding for culture and life.