(Weronika) We are a diverse group of people who use creative thinking and technology to deliver impactful, visual and user-centered digital solutions. We come from different backgrounds and cultures but what divides us also unites us.

(Karolina) Being creative is a challenge, the best ideas are sometimes born at the most unexpected moments. Developing and keeping your head open to new ideas constantly is crucial. In my case, the trigger for joining the creative industry was to express myself. I wanted to create something that would be mine, unique, and meet certain expectations. And then I realized the enormous possibilities we have.

I surround myself with people who inspire me daily, show me completely different points of view, and make me start looking at things in a completely different way, discovering and getting to know things anew. I attend many creative courses, I am learning all the time, and looking for inspiration. And I love it! One of the most satisfying things about being creative is delivering a product that meets the expectations, is functional, pleasing to the eye, and useful. A great fulfillment for the creator!

(Lydia) We are working in a matured in-house design team. I am a Senior UX Designer where that my job profile is based on a core to prioritize the user. My stream of workflows usually includes massive research and some interviews, to find out the target audiences' problems, goals and needs. Thus, further leading to proposing intuitive UX solutions, for example wireframes and web prototypes, in order to shape a seamless user experience.

(Wai Leong) Creativity to me means trying to make something out of nothing and produce a very great product. Some other definitions of creativity, at least for me - Having 100 ideas but only using 5 of them; Thinking out-of-the-box; Understanding another person's POV and learning about the definition behind their opinions; Also, not to be afraid to voice out your ideas.

(Lydia) My favorite part of the creative process is the usability test with web prototypes. Usability test during low-fidelity prototype phase is a great way to collect feedbacks, knowing our users' concerns and hiccups. We are concerned about our user needs, it is interesting and eye opening to find out if something works out or not. The process gives me a clear head and affirmation about the next UX iteration.

(Cynthia) Completely, I am from Mexico, and we have a huge visual and cultural heritage. Not only from our ancestors and ancient cultures but from popular culture. In Mexico, we value our roots and elements, colors and forms that make us who we are. Mexican people are noisy, energetic, explosive. Our colors are bright like fuccia (but we call it rosa mexicano), green, blue, yellow. Our graphics go from ancient geometrics, drawings, and revolutionary propaganda to organic elements such as flowers and fruits. So, I think this heritage has influenced the way I perceive colors and shapes and how I try to communicate in my design style.

(Weronika) It was truly amazing. It felt rewarding and at the same time motivating to create even more wonderful and useful products.

(Lydia) The biggest challenge with this project was IA (Information Architecture). This project started with a huge amount of data and information, and it was necessary to deliver the information in a proper way. It required much effort, versatility and creativity to organise the page structures and contents into layouts to achieve the "don’t make me think" experience for our users. Throughout the process, usability test with web prototypes did play an important role for every design iteration.

(Cynthia) I think Mexico’s identity in the creative industry is hugely influenced by a lot of factors: our ancient culture, many wars and revolution we had in our country, our traditions like the day of the dead, religion, social and political problematics, etc. Mexican people have a memory of every good or bad thing that happened in our country, and we always try to take the best part of everything by turning this into graphics, colors etc., and I think that is what makes our country unique and diverse in the creative industry.

I see the evolution of the design industry heading towards AI-generated graphics and videos over the next 5-10 years. But at its core, like I said I think design exist to solve a problem and the most effective designs will always be trend-agnostic.

(Karolina) The most important thing is an open mind and determination to create satisfactory solutions that respond to the real needs of users. Each of us is different, we have varied needs, but also unlimited possibilities. We have the opportunity to draw inspiration around us, create contacts with creative people, attend courses, constantly learn and look for a new point of view. If I were to advise a person who enters the creative industry, I would say - do not give up, fight for yours, always have a good argument for your choices, and remember that practice makes perfect!

(Kinga) I would recommend following other creators on the social media – by observing their work, creative process and behind the scenes, you’ll stay inspired. Also, we do have an access to multiple learning platforms online, which offer classes and courses led by masters in their field.

(Cynthia) I think I have always been inspired by all the people around me, my family, friends, and co-workers. I have the fortune to be surrounded by a lot of talented people, I have worked with amazing designers, photographers, writers, and musicians. I think that this combination of people has inspired me to see everything in a unique way, more open and diverse. Thanks to all these people, I have learnt how to listen more carefully to all sounds in my everyday life, to observe more carefully and to pay more attention to every detail everywhere.

(Wai Leong) The key to success is not to be afraid to fail. The more you fail, the more you learn. As long as you keep telling yourself that you never give up on the goals that you would like to achieve. There is not shortcut to success. We all start from something small and grow as we progress in whatever we're doing. Also, don't be afraid to push your limits. You might surprise yourself with additional skills that you can gain from it. And this helps you grow as a person or in your career.