Interview with Tamami Saikusa of L&B Inc.
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Tamami Saikusa | MUSE Design Awards
Tamami Saikusa
Tamami Saikusa, following her career as a cabin attendant, ventured into the world of design by founding L&B in 2016. Her entrepreneurial spirit led to the company's incorporation in 2018, and by 2020, she had taken on the exciting role of design advisor for Yogibo, showcasing her innovative vision and expertise.
1Please give us a brief bio of yourself and your design background.
My name is Tamami Saikusa and after my career as a cabin attendant, I founded the design company L&B in 2016. We incorporated in 2018, and in 2020, I took on the role of design advisor for Yogibo.
2What made you become/why did you choose to become a designer/artist?
I have an innate sense of beauty when it comes to space, and through my work, I frequently bring joy to my customers. This experience has made me realize that it is my true mission.
3Tell us more about your business/company, job profile, and what you do.
We specialize in renovating residences, villas, commercial spaces, and offices, primarily catering to an affluent clientele.
4What does “design” mean to you?
To me, design is as essential as living and breathing. It's the driving force that motivates me to get up each day.
5What’s your favorite kind of design and why?
I like designs that piques my interest because I find it very beautiful!
6To you, what makes a “good” design?
I believe that a good design would be a space that makes one's heart and mind at ease.
7Describe your design style and its main characteristics.
My designs often feature an abundance of color and light, creating vibrant and dynamic spaces. I believe that these elements can transform environments, evoking emotions and enhancing the overall experience.
8Tell us about your design process.
By prioritizing client interviews and thorough research, we guide the design process from the initial concept. This approach ensures that our designs are tailored to meet the unique needs and preferences of each client, resulting in personalized and impactful solutions.
9Congratulations! As the winner of the 2024 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
Winning a global design award boosts our confidence immensely. It validates our hard work and creativity, encouraging us to continue pushing the boundaries of innovation and excellence in our future projects.
10Can you explain a bit about the winning work you entered into the 2024 MUSE Design Awards, and why you chose to enter this project?
I resonated with the mission of the MUSE Design Awards, which inspired me to submit our entry. The award program's commitment to recognizing and celebrating innovative and impactful design aligns perfectly with our own values, making it a natural decision to participate.
11What was the biggest challenge with this project?
Our biggest challenge was to address the difficulties presented by aging buildings.
12How has winning an Award developed your practice/career?
Ever since we won, the way people perceive and engage with me has transformed!
13What are your top three (3) favorite things about our industry?
Depth of learning and also how we are able to contribute to society.
14What makes your country specifically, unique in the design industry?
In my country, we have a lot of small spaces which then presents us with a lot of wonderful materials to work with and the techniques applied to them would be specific which makes it all the more interesting.
15Where do you see the evolution of design industry going over the next 5-10 years?
I am very certain that AI will play a huge role in the design industry.
16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
It's a long and difficult road but I also believe that its one worth traveling to. So, try with all your might and you'll experience something that you'll remember for a lifetime!
17Who has inspired you in your life?
My mother is a huge inspiration to me.
18What is your key to success? Any parting words of wisdom?
One should never give up, no matter what!
Winning Entry
Yogibo RECREATION FACILITY AWAJI | 2024
Tamami Saikusa
Tamami Saikusa, following her career as a cabin attendant, ventured into the world of design by founding L&B in 2016. Her entrepreneurial spirit led to the company's incorporation in 2018, and by 2020, she had taken on the exciting role of design advisor for Yogibo, showcasing her innovative vision and expertise.
Read more about this interview with Ian Tang for Aquapod Jacana, the Silver Winner of the 2024 MUSE Design Awards.