1Please give us a brief bio of yourself and your background.
My name is Sun Jian. I am the founder of SunDesign, a member of the Academic Committee of China Advertising Association, and a judge for numerous design awards. The work has won 500 design awards in Europe, Oceania, Asia and the United States.
2Tell us more about your business/company, job profile, and what you do.
Sun Design is a full-service design company. We serve clients from different countries all over the world. Every job is very challenging. In this process, we need to understand the culture of different countries, as well as the functions of different products in the market, and come up with solutions to help customers solve their problems.
3What does “design” mean to you?
Designers come to help products sell better, and designs can be applied in different houses, and can better solve market problems.
4What’s your favourite kind of design and why?
My favorite is the use of Environmentally friendly materials in designs
5To you, what makes a “good” design?
As a designer, you should know more about the importance of resources and environment.
6Describe your design style and its main characteristics.
Good designs must be able to keep up with the development of today's society. A good design must be able to solve problems better, and a good design must be able to continue good tradition in a better way.
7Tell us about your design process.
First of all, I will do all the sorting out before creation, including market analysis, product research, pairing, the epitome of culture, and finally creativity according to the whole. After that comes the design, and finally presenting satisfactory work to the customers.
8Do you think your country and its cultural heritage has an impact on your design process?
My country has 5000 years of history and culture. Ah, there are different design styles and cultural characteristics in different periods. So, I often use some elements in my designs. At the same time, not only my country, but also when I do other works, I will definitely look for the culture of each country.
9Congratulations! As the winner of the 2022 NY Product Design Awards, what does it mean to you and your company and team to receive this award distinction?
In 2021, my works won the Gold Award of the New York Product Design Award. This year, I won a Siler Award. For me and my team, whether it is a Gold Award or a Silver Award, it can give us confidence and instil more passion in us. The pursuit of the next stage played a very important role.
10Can you explain a bit about the winning work you entered into the 2022 NY Product Design Awards, and why you chose to enter this project?
Among the previous anti-hair loss shampoo products, there are very few that can make people be aware of hair. This is because we will experience hair loss from time to time, but it is very difficult for us to find a way to make them grow again. Therefore, our packaging design reflects the importance of hair, and we designed products around these elements of hair.
11How has winning an award developed your practice/career?
For me, winning the award is very important for the affirmation of my work, and this is my next step. This is one of the motivations for me to create more excellent works that will affect my entire design career.
12What are your top three (3) favourite things about our industry?
The first thing is to have good work. Something that is constantly being created.
The second thing is that you can enter the NY Product Design Awards every year.
The third thing is to hope that after winning the award, you will be recognized and known by more people.
13What makes your country specifically, unique in the design industry?
Design in China is constantly developing, and I can feel that there are many good design teams and designers in China that are constantly producing works, which also enables Chinese designers to have a place in the entire international environment.
14Where do you see the evolution of design industry going over the next 5-10 years?
It is difficult to judge the development trend of the design industry in the next five to ten years, because many uncertain factors are constantly happening.
15If you were a student entering this industry or an aspiring NY Product Design Awards submitter, what advice would you give them?
I think you need to fully believe that you can win the awards, but you need to improve on your work, in terms of design abilities and creative meanings.
16What resources would you recommend to someone who wants to improve their skills in the design industry?
Want to improve your skills in the design industry? First of all, you should view more splendid works, the works of excellent designers. This can help improve your vision, and you must spend more time on your own creations and improve your own.
17Tell us something you have never told anyone else.
My personal work has won hundreds of design awards, but I still hope to constantly surpass myself.
18Who has inspired you in your life and why?
I'm very grateful to my family for being a big part of the design process. Anxiety and stressful processes are also important in extending my creative space.
19What is your key to success? Any parting words of wisdom?
There is no good key to success. Our slogan still remains, “attitude determines everything”.