Interview with Sorina Vlasceanu from Romania

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Sorina Vlasceanu

Sorina Vlasceanu, Co-Founder and VP of Engineering at Veridion Data, plays a pivotal role in shaping the deeptech landscape. Her role at Veridion blends strategic engineering leadership with the visionary insights of a founder.

1Please provide us with a brief bio of yourself.

I am Sorina Vlasceanu, Co-Founder and VP of Engineering of Veridion Data. As someone deeply immersed in the ever-changing world of technology, I find myself committed to shaping the deeptech landscape. I presently hold a multifaceted role within Veridion, encompassing both the strategic leadership of a VP of Engineering and the vision of a founder.

My academic journey started at the Polytechnic University of Bucharest, laying a solid foundation for my career. This path has led me through pivotal roles at industry giants like Deutsche Bank and Fitbit, where I've had the opportunity to impact millions of users with my work.

When it comes to work, my approach is strategic and forward-thinking, especially in our mission to revolutionize the way company data is accessed and used. I firmly believe in a data and results oriented mindset, rooted in hard work, consistency and strong ethics. These values are central to my professional philosophy and are what I strive to instill in our team, cultivating a culture of integrity and excellence.

Tackling unexpected challenges and solving extremely difficult problems is a part of my job that I find particularly fulfilling. It's in these moments that I discover opportunities for personal and professional growth, and a chance to inspire those around me to push their limits and explore new possibilities.

2What inspired you to pursue innovation in your field?

Innovation at Veridion is driven by a deep desire to revolutionize the way businesses understand and utilize data. I saw an immense potential in harnessing AI to transform the sourcing of big data into the freshest and most accurate version of itself.

Veridion is also motivated by the potential of embedding business data into macro processes for actionable insights, especially in sectors like procurement, insurance and market intelligence. Veridion's goal was always to create solutions that are not just advanced but also practical and user-friendly, filling a gap in the market that we were acutely aware of.

3Please tell us more about your organization.

Veridion stands at the intersection of technology and business intelligence. We specialize in offering AI-powered firmographic data solutions that elevate B2B research processes.

Veridion's focus is on delivering not just data, but insights that drive decision-making for businesses in procurement, insurance, and market intelligence. My company's commitment to continuous improvement, data accuracy and freshness, as well as a focus on customer satisfaction have positioned us as a leader in this field.

4What does “innovation” mean to you?
Innovation, to me, is about reimagining possibilities. It's not just about creating something new; it's about making something better, more efficient, and more impactful. It's a continuous process of questioning the status quo, exploring new ideas, and applying them to create real-world solutions that drive progress.
5Can you briefly describe your innovation and its impact?

Our innovation lies in the development of an AI-fueled firmographic data platform. It stands out for its unparalleled data coverage and accuracy.

This platform empowers businesses with deeper insights, aiding in more informed decision-making, especially in procurement and market analysis. Its impact is significant, revolutionizing how companies access and interpret business intelligence.

6How did you come up with the idea that led to your award-winning innovation?
The idea stemmed from recognizing a critical need in the market for more comprehensive and accurate business data. We noticed that many companies struggled with fragmented and superficial data, which hindered their strategic decisions. My team envisioned a solution that would use AI to collate, analyze, and present data in a more meaningful and actionable way.
7What challenges did you face during the innovation process, and how did you overcome them?
The main challenge was developing an AI algorithm that could accurately process and interpret vast amounts of data. I overcame this by assembling a team of top AI experts and data scientists who worked tirelessly to refine the algorithm, ensuring it met high standards of accuracy and comprehensiveness.
8Congratulations! How does winning this award affect your future goals and aspirations?
Thank you! Winning the TITAN Innovation Award is a tremendous honor and a validation of our efforts. It motivates us to push even further in our pursuit of excellence. Our future goals include expanding technology's applications and continuously innovating to stay at the forefront of this industry.
9Who or what has been your biggest source of support throughout your innovation journey?
Our biggest source of support has been the dedicated team. The team's combined expertise, creativity, and relentless pursuit of excellence have been the cornerstone of Veridion's success. Additionally, the feedback and trust from our clients have been invaluable in shaping the company's innovation journey.
10How do you think your innovation will shape the future of your industry?
My company's innovation is set to redefine the standards of data intelligence in the industry. By providing more accurate and comprehensive data analysis, we are enabling businesses to make more strategic and informed decisions. This, in turn, will lead to a more data-driven and efficient business landscape.
11What advice would you give to aspiring innovators looking to make a difference?
My advice would be to stay curious, be persistent, and never shy away from challenging the norm. Innovation requires a blend of creativity, determination, and the courage to take risks. It's also crucial to listen to your target audience and understand their needs, as this is where true innovation finds its purpose.
12How did you manage to stay motivated and focused during the innovation process?
The belief in the potential impact of our innovation was a major driving force. Seeing each development and breakthrough, no matter how small, kept us motivated. Additionally, maintaining a clear vision and setting incremental goals helped keep the team focused and aligned.
13What impact do you hope your innovation will have on people's lives or the world?
We hope our innovation will empower businesses to make smarter, more informed decisions that lead to growth and success. On a larger scale, we envision our contribution to the world of big data playing a role in shaping more dynamic and intelligent business environments globally.
14What are the key skills or qualities that you believe contribute to successful innovation?

Successful innovation requires a blend of creativity, analytical thinking, and resilience. It's important to have a team with diverse skills and perspectives, including transferable skills gained from completely different types of work.

A willingness to experiment and learn from failures is also crucial, as innovation often involves navigating uncharted territories.

15Where do you see the evolution of innovation in your industry going over the next 5-10 years?
In the next 5-10 years, I see the industry moving towards even more sophisticated AI-driven solutions, with a focus on predictive analytics and machine learning. The integration of AI with emerging technologies like blockchain and IoT will probably further revolutionize how we approach data and business intelligence.
16What message would you like to convey to others who may be inspired by your achievements?

To those inspired by our achievements, I would say: let your vision guide you, and don't be afraid to embark on the journey. Just because something works doesn’t mean it can’t be greatly improved. If you see a way to do that, go for it.

It's a path filled with challenges but also immense rewards. Stay true to your goals, embrace learning by accepting some degree of intellectual humility, and believe in the power of your ideas to make a difference.

Highest Degree of Accuracy in Big Data | 2023

Highest Degree of Accuracy in Big Data | Veridion and Sonia Vlasceanu

Veridion is revolutionising the world of big data for business by using advanced machine learning processes to gather and enrich all existing web data about …
(Read more at TITAN Innovation Awards)

Sorina Vlasceanu


Sorina Vlasceanu, Co-Founder and VP of Engineering at Veridion Data, plays a pivotal role in shaping the deeptech landscape. Her role at Veridion blends strategic engineering leadership with the visionary insights of a founder.

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