Interview with Sirui Li of Tripo.o

Chuck Studios
Chuck Studios Redefines Excellence in Culinary Brand Identity
January 11, 2024
Interview with Jinrong Li, Jiayuan Wang, and Yiwei Lin from United States
January 11, 2024

Sirui Li

Sirui Li is a freelance designer passionate about interactive and product design. Sirui strives to create products with positive impact and uses technology to enhance design effectiveness.

Interview with the 2023 Vega Digital Awards Winner - Sirui Li

1Please give us a brief bio of yourself and your design background.

I'm a freelance designer who loves creating great interactive and product designs. I graduated from the amazing Rhode Island School of Design, and my goal is to make products that leave a good impression on users. I also love using new technologies to make design even better and more efficient.

2What made you become/why did you choose to become a digital designer/artist?

I believe that design is a tricky but awesome job that involves constantly finding and fixing problems. I want to achieve my goals by using design to create real value.

3Tell us more about your business/company, job profile, and what you do.

My main job is to create interactive and spatial designs. I start by having client meetings to get their ideas, and then I create design prototypes based on their input. Once the designs are ready, I introduce them to the market. As I'm aiming to become a full-stack designer, I want to be involved in every stage of a project, from the very beginning to the end, and even during the process of testing and making changes. This way of working is both a challenge and a lot of fun.

4What’s your favorite kind of digital design and why?

I really love digital design, especially making mobile apps and creating cool art installations that blend art and technology. It's not just about making things look pretty, it's also about understanding a ton of things like user preferences and market trends. Plus, you have to be good at all the tech stuff like programming and artificial intelligence.

5To you, what makes a “good” design?

Great design solves problems, makes waves, and pushes boundaries.

6Describe your design style and its main characteristics.

My design ethos revolves around building cutting-edge features and continuously refining them through close collaboration with clients. I prioritize usability, but also understand the power of beautiful aesthetics to engage users.

7Tell us about your design process.

Before I jump into any design, I like to do my homework. Lots of research, talking to users, and digging into what they need helps me find the real problems and nail down what I'm aiming for. Then, it's all about building, getting feedback, and building some more until it's just right.

8Where do you draw inspiration from?

I actively seek inspiration by hunting for hidden beauty in the everyday, and I sharpen my skills by studying the greats - it's like a double dose of creative fuel.

9What current trends in digital design (or really anything digital related) are you most excited about?
The influence of artificial intelligence cannot be overstated in the current era of digital design. Its proper application paves the way for significantly more efficient and higher-quality design outcomes.
10Congratulations! As the winner of the 2023 Vega Awards, what does it mean to you and your company and team to receive this award distinction?
This award fills me with both gratitude and introspection. It recognizes my achievements while pointing the way towards further growth.
11Can you explain a bit about the winning work you entered into the 2023 Vega Awards, and why you chose to enter this project?

I tackled two diverse challenges: one by crafting a travel feature for the Apple Watch, and the other by creating a community garden app to bridge communication gaps and build a connected lifestyle.

12What was the biggest challenge with this project?

Constant communication between clients and developers became the tightrope of these projects, requiring masterful compromise to walk between envisioned design and real-world implementation.

13How has winning an Award developed your practice/career?
This pushes me further, serving both as a hearty pat on the back and a spark to chase even greater horizons.
14What are your top three (3) favorite things about the digital industry?

The constant learning this budding industry demands is what thrills me most.

The rapid pace of innovation in this field means products are constantly being revamped and improved.

Rising industry standards mean not just more complex interactive design, but also equally demanding visual expectations.

15What makes your country specifically, unique in the digital industry?
Fuelled by a booming internet industry, digital growth in my region is skyrocketing. This creates a fertile ground for designers to engage and learn from each other, nurturing a thriving community for professional exchange and advancement.
16Where do you see the evolution of digital industry going over the next 5-10 years?
The rise of AI will disrupt many industries, presenting both challenges and exciting opportunities for designers. Those who adapt and leverage AI effectively will gain a significant competitive edge. This will necessitate designers expanding their skillset beyond specialized tasks to encompass a broader range of responsibilities.
17If you were a student entering this industry or an aspiring Vega Award submitter, what advice would you give them?

Actively seek out new technologies and ideas, and weave them into your work

18What resources would you recommend to someone who wants to improve their skills in the digital industry?

Learning opportunities abound online, with free YouTube tutorials and immersive boot camps equipping you with essential skills.

19Tell us something you have never told anyone else.
Beyond my regular work, I delve into design collaborations across different industries and explore watercolor painting. These pursuits not only refine my sense of aesthetics but also fuel my artistic development as a whole.
20Who has inspired you in your life and why?
My former project manager was a driving force behind my professional growth. She constantly challenged me to step outside my comfort zone and embrace groundbreaking methods.
21What is your key to success? Any parting words of wisdom?
Design is a marathon, not a sprint, and the key to reaching the finish line is unwavering perseverance. It's about consistently showing up, even when the road gets rough, and cultivating the mental muscle to overcome setbacks. This enduring commitment, fueled by persistence, is the ultimate secret to unlocking design success.
22Do you have anything else you would like to add to the interview?
I'm deeply grateful for this chance, as it fuels my fire and inspires me to reach even greater heights."

Winning Entries

Tripo.o | 2023

TripO.O is a cutting-edge app meticulously crafted with travelers in mind. . Rooted in its commitment to revolutionize ...
(read more at Vega Digital Awards)

Smart Garden | 2023

Smart Garden represents a collaborative endeavor with the local NGO, SCLT (Southside Community Land Trust), based ...
(read more at Vega Digital Awards)

Sirui Li

Sirui Li is a freelance designer passionate about interactive and product design. Sirui strives to create products with positive impact and uses technology to enhance design effectiveness.

Read more about Sirui Li's interview for the 2023 MUSE Creative Awards!