Interview with Scott McCullough, Director of Edge of Reason, United States

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Scott McCullough

Scott’s creativity has led him to intuitively create and understand motion picture storytelling as it relates to the human condition.

Interview with the 2021 MUSE Creative Awards Winner - Scott McCullough

1Please give us a brief bio of yourself and your creative background.

Scott McCullough is best known as a director/dp for high-end commercials and music videos, McCullough’s most notable for working with Prince, Paul Newman, NASCAR, Ford, GM, Budweiser, Pepsi, Kubota, Target and many more Fortune 500 clients with top ad agencies such as Leo Burnett, Doner, DDB, Team Detroit, Martin Williams, Deutsch, J. Walter Thompson and many more top-tier creative agencies.

McCullough has several feature films in active development as the director for “The Mission” (12MM), the Vietnam PTSD film with Martin Sheen “Captain For Dark Mornings”(20MM), “No Cops With Wedding Rings”(5MM), 26 Floors (16MM), and writer on the Sublime biopic “What I Got" 8MM). Television projects include creator/director for the veteran - based dramatic series “Spent Rounds” and “Holiday Motel”.

McCullough was the creator, writer and director for R.J. Reynolds Thunder Theater 70mm NASCAR experience film 100% and No Bull-billed as the world’s largest mobile theater and first of it’s kind in 70MM.

He also had directed/shot dozens of projects for Prince at one of his most successful times in his career, including the gold RIAA rated (over 1MM in sales) projects “Gett Off”, “Diamonds and Pearls” and “Sexy M.F” home videos - and over a dozen live concerts and other projects amassing the most credits with Prince from “Graffiti Bridge” to several documentaries yet to be released.

2What made you become/why did you choose to become a creative?

Art and design have been an influence from a young age. Architecture was a goal, but my inspiration went to motion pictures and was able to work with Prince for three years as his cinematographer and director on what I think might be the most credits of a filmmaker with Prince.

3Tell us more about your business/company, job profile, and what you do.

My company, Edge of Reason is a creative content and production entity. I serve as a director, writer, DP, and editor. I also work as a freelancer in the commercial world on many genres.

4What does “creativity” mean to you?

Finding ways to tell stories in new and exciting ways - not falling into cliche or tropes. Creating art, music, buildings and pictures needs to start with the question "has this been done before?"

5To you, what makes a “creative” idea and/or design?

Fresh perspectives and fresh ideas in conversation can be considered this. Writing and expression should always challenge the thought and behavior.

6Tell us about your creative and/or design process.

My process includes pre-visualization...conceptualization and methodic planning. Also the ability to intuitively create and understand motion picture storytelling as it relates to the human condition and the project being presented.

7What's your favorite part of the creative process and why?

Creating the "soup" - as I call it. When it's all working and in the moment magic is happening.

8Congratulations! As the winner of the 2021 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

This project was produced in under 2 hours and less than $100 USD. To win an award among those entrants with what some seem like 1000 times or more our cost is a great achievement - I wonder if those "others" could pull the same thing off! I have worked the major projects with multi-million dollar budgets too, so the challenge is to create without resources. This was how "Worth The Journey" was done.

9Can you explain a bit about the winning work you entered into the 2021 MUSE Creative Awards, and why you chose to enter this project?

I have heard of MUSE and it's dedication to creative arts. The European market is one that is not often explored and it is the perfect time to do so.

10What was the biggest challenge with this project?

This project literally had no challenges.

11How has winning an Award developed your practice/career?

I have won over 100 awards, including Cannes. It's helpful for those around that work with you to be confident to be where the final project will be at a certain level.

12What are your top three (3) favorite things about our industry?

Always exciting, the people are creative and inspirational, and fulfillment of that creative hunger.

13What makes your country specifically, unique in the creative industry?

USA is on the forefront of technology and filmmaking. It's encouraging and important to explore other cultures and styles too.

14Where do you see the evolution of creative industry going over the next 5-10 years?

More direct to consumer advertising and specific targeting to demographics.

15If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

It's extremely competitive, so be open to other disciplines within the industry.

16What resources would you recommend to someone who wants to improve their skills in the creative industry?

It's all out there. Tenacity is the best resource.

Winning Entries

Rosa Vodka | 2020

Worth The Journey | MUSE Creative Awards

Rosa Vodka ( from the california based company Manamira, LLC) set out to create a distinctive and on-of-a kind...
(read more at MUSE Creative Awards)

Edge of Reason

Edge of Reason is an award-winning creative agency based in the United States.