Scott Berry is the CMO and President of MarketCrest, LLC. After nearly two decades as a senior executive in billion-dollar marketing communication companies, he founded MarketCrest, a seven-figure full-service digital marketing agency. He manages the Content, Search Engine Marketing, and Social Media Directors, and contributes to the campaign strategy for their largest clients.
Hello, I’m Scott Berry, the CMO and President of MarketCrest, LLC. After nearly two decades as a senior executive in billion-dollar public and private marketing communication companies, I founded MarketCrest, LLC, a seven-figure full-service digital marketing agency.
Additionally, I have had the honor of serving on the Grand Jury Judging Panel for the Vega, MUSE, and TITAN Brands.
MarketCrest is a boutique, full-service, digital agency serving law firms in the U. S. We help firms earn their own inquiries/leads through search engine marketing, eliminating the need to purchase leads and share them with multiple other law firms.
Potential clients searching online for an attorney might find our clients through website content, Google Business profiles, social media channels, YouTube videos, press releases, business directories, Google or social media advertisements, guest podcasts, photography, or email marketing. The agency tracks all inquiries and campaign ROI and coaches law firms on best practices for intake, thereby increasing close ratios and cases.
MarketCrest specializes in marketing and advertising for Immigration Attorneys. We’ve served the immigration law firm community since 2016 and spent 2 years embedded inside an immigration law firm, learning the entire intake process and operational challenges associated with attracting new inquiries, turning them into cases, and ultimately, happy clients eager to refer.
We have written hundreds of immigration law articles for clients, hosted the Immigration Nation Podcast (ImmigrationNationPodcast.com), and created a “wiki” type resource database with best practice systems to help immigration law firms scale.
This is our very first TITAN award, and the fact that it was for immigration law firm marketing campaign results makes it incredibly sweet. We’ve always said that you aren’t elite until an objective 3rd party says you’re elite.
Our immigration law firm campaigns have earned us win in MUSE, Vega, and now a TITAN! We are absolutely over the moon right now. Thank you from the entire MarketCrest team.
Our agency is thankful for the promotional packages the award program puts together for winners. It makes it easier to spread the news using the media package (logos, certificates, beautiful statuettes, prewritten press release copy, and more). We then post on our social media channels and the website and run a digital press release with the suggested copy.
We also mention the award in our monthly webinar to help build credibility that these campaigns and tactics drive real and oversized results in the immigration law firm marketing space. Of course, we have a trophy shelf that people enjoy when they come to our office to record video, audio, or podcasts.
First and foremost a successful marketing agency is consistently financially stable and viable. They make a noticeable financial impact on their clients (Return On Marketing Investment), and client satisfaction is 5 Stars. Employees are talented, and turnover is rare, with team members contributing for many years at a high level.
Finally, the business/agency is recognized by clients as successful and best in class, and the industry itself recognizes that the business is elite. This is where recognition from the TITAN Business Awards makes a difference.
The question of how law firms and marketing agencies should use AI to be more efficient and effective is a major topic. It will take some time for the realities of how to apply the tool to daily work, but every few months, it becomes more clear which apps are useful and which are not.
The industry has only scratched the surface of what AI means for lawyers and marketers, and it’s too early to know what usage will look like in a few years. But rest assured, it will be a normal part of our everyday work life.
Scott Berry is the CMO and President of MarketCrest, LLC. After nearly two decades as a senior executive in billion-dollar marketing communication companies, he founded MarketCrest, a seven-figure full-service digital marketing agency. He manages the Content, Search Engine Marketing, and Social Media Directors, and contributes to the campaign strategy for their largest clients.
Read more about Scott Berry's interview, the CMO and President of MarketCrest LLC from the United States with the 2024 NYX Awards.