Interview with Munimur Rahman Ashrafy, Founder of Creative M Studios, United States

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Munimur Rahman Ashrafy

Munimur is the founder of Creative M Studios, where he imparts his creative ingenuity intertwined with science savviness into elevating brand experiences beyond the quintessential visuals.

Interview with the 2020 MUSE Creative Awards Winner - Munimur Rahman Ashrafy

1Please give us a brief bio of yourself and your background.

I grew up in New York City, and always dreamed of becoming a physician, dedicating my life to curing diseases. Little did I know, years later my hobby would inspire a new dream – and not one based on entertaining audiences with magic tricks. With my creative ingenuity intertwined with my science savvy background, I was led down a path aimed at revolutionizing the design world. Thus, I formed Creative M Studios, using unique approaches to elevate brands and experiences beyond the quintessential visuals commonly seen.

2What made you become/why did you choose to become a creative?

During my childhood years, around the end of elementary school, I actually began to learn Adobe Photoshop and actually worked on some small gigs over the next couple of years for local mom and pop shops in the neighborhood. This became into a past time hobby that I would do to make some money on the side. It wasn’t until the end of my college days that I figured I would move forward with transforming my hobby and passion into a full-time career.

3Tell us more about your business/company, job profile, and what you do.

At Creative M Studios, I lead day-to-day operations that revolve around keeping in contact with clients as well as managing design projects, particularly in the application design space.

4What does “creativity” mean to you?

To me, “creativity” is the ability to design solutions for situations that appear to be impossible.

5To you, what makes a “creative” idea and/or design?

I consider ideas and/or designs “creative” when the solution present is something uncommon, yet adheres to best practices and is executable.

6Tell us about your creative and/or design process.

My design process is quite similar to what is done in the product design space - creating wireframes, low-fidelity and high fidelity mockups, prototypes, and moodboards. The only difference is that I’ve created a unique Agile-like methodology that is ideal for designers called the Creative Bolt Modus Operandi (CBMO). It still considers cornerstone steps like wireframing, testing, prototyping, and moodboarding, but it kind of runs like an assembly line. We use this process at Creative M Studios on a day-to-day basis, which is why we are able to deliver most of our projects, even fully designed UI/UX applications, within 7 – 10 business days.

7What's your favorite part of the creative process and why?

My favorite part of the creative process is the wireframing and prototyping phases. During these steps, as a designer, I can dig into the experience and test to see if it accomplishes all of the requirements for the MVP while utilizing best practices and strong research to back up the experience.

8Describe your creative style and its main characteristics.

My creative style is playful with a hint of 3D by utilizing gradients. You’ll notice this on our website at:

9Do you think your country and its cultural heritage has an impact on your creativity process?

I don’t think my country or cultural heritage has a direct impact on my creative process. However, in my culture (Bengali), illustrations and art are quite common skills found among us.

10Congratulations! As the winner of the 2020 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

We are truly honored and privileged to have received so many awards and to be recognized by leaders in the industry. This only propels our team to stay motivated and to continue creating the great work that they are already putting out.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Creative Awards, and why you chose to enter this project?

The winning work we submitted was our company website that was redone. We decided to choose this project because it not only has a really strong UX tailored for everyday users looking for design work, but it also has an aesthetic that stands apart from our competitors.

12What was the biggest challenge with this project?

The biggest challenge with this project was how we could develop it to match our design concept pixel by pixel. Usually, developers have a hard time delivering exactly what was designed and handed off to them. Fortunately, we were able to successfully implement our design using Webflow to develop with. With our knowledge of proper and best practice for creating well laid out HTML/CSS, we were able to quickly get onto the platform and develop a beautiful website in a short-time frame.

13How has winning an Award developed your practice/career?

Winning an award in each of the six categories we applied for has really shown us that we know what we are doing for our clients. It also provides validation of our process and the work we have done.

14What are your top three (3) favorite things about our industry?

The top three favorite things about the creative industry are: 1) design community events, 2) the competitive nature among creatives, and 3) the forever changing evolution trends of modern aesthetics.

15What makes your country specifically, unique in the creative industry?

The USA is home to many of the top creative talents in the world. Our community helps shape the future of design and continues to do so.

16Where do you see the evolution of creative industry going over the next 5-10 years?

I think the creative industry is going to expand and give rise to new roles as technology advances over the next 5-10 years. With the increased use of AR, VR, and voice activated experiences, more specialized roles are definitely going to be created in the creative industry.

17If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

I’d tell them to just focus on one particular field in the design space that they absolutely love. There is so much to be done in any one area (UX for example)!

18What resources would you recommend to someone who wants to improve their skills in the creative industry?

I would recommend utilizing all resources that tools provide on their respective platforms. There is a plethora of knowledge on each one (Webflow University, Sketch App Learn, etc). The best resource, however, that I can personally say can really shape one’s skills is:

19Tell us something you have never told anyone else.

I prefer soft baked chocolate chip cookies instead of hard crunchy ones.

20What is your key to success? Any parting words of wisdom?

My key to success/words of wisdom is to just keep doing what you love. Nothing beats great work that is backed by passion.

Winning Entries

Creative M Studios | Digital Creative Agency | 2020

Creative M Studios | Digital Creative Agency | MUSE Creative Awards

Creative M Studios takes a novel approach to modern day creative agencies by creating stunning visual work at a fraction of the price and...
(read more at MUSE Creative Awards)

Creative M Studios

Creative M Studios takes a novel approach to modern day creative agencies by creating stunning visual work at a fraction of the price and time across creative agencies in the USA.