Interview with Milan Rankovic, Cultural Center Smederevo, Serbia

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Milan Rankovic

Milan’s work as an artistic director allowed him to create life with his designs that correlates with the meaning of civilisation.

Interview with the 2021 MUSE Design Awards Winner - Milan Rankovic

1Please give us a brief bio of yourself and your design background.

Milan Rankovic was born on January, 20 1986 in Smederevo. Having graduated from junior high school, he enrolled at School for Design, department for industrial and interior design in Belgrade and graduates in 2005. Following that, he enrolled at Academy for applied arts, department for industrial design in Belgrade.

After graduating from Faculty of applied arts in Belgrade in industrial design, I was employed by private companies in which I peformed the tasks closely related to my field of education. In addition, I'm currently employed in a public institution, first as a head of the marketing department and later as the art director, in charge of organisational activities in the field of visual arts and activities in the field of graphical design, prepress activities and the like. All these had broadened my organisational, man-management and leadership skills. I was also engaged in freelance work by private companies in the field of industrial and graphic design.

2What made you become/why did you choose to become a designer/artist?

As a kid, I used to love drawing various things in elementary school. Growing up, I realized that my drawing could be useful, not only for me but for people. I wanted to make people's lives better through my product design that will use them. In addition to beauty, they must also have a function.

3Tell us more about your business/company, job profile, and what you do.

I work as an artistic director at the Cultural Center Smederevo, which is a small town located 50 kilometers from the capital Belgrade, Serbia. In addition to that job, I work as a freelancer and I look to be in industrial design and to realize my ideas. I love new jobs, these are my new challenges and new research.

4What does “design” mean to you?

To me, design means life, creating the meaning of the existence of civilization.

5What’s your favorite kind of design and why?

I like minimalism in design because the forms are reduced, but very functional. Little material used for their production.

6To you, what makes a “good” design?

A good design for me is that it has both aesthetics and function and that it is made of natural materials but that it is also commercialized, sold and used.

7Describe your design style and its main characteristics.

My style is minimalist and I find inspiration in nature. The forms are reduced but strong with a certain colorful accent.

8Tell us about your design process.

When I received the task, I will do a little research of the market and the competition. Then I study the requirements and technical limitations from the employer. Then I go to nature and look for inspiration. When I find inspiration then I start drawing sketches. The winning sketch, ie the design, slowly starts to be modeled to the final goal.

9Do you think your country and its cultural heritage has an impact on your design process?

Of course yes, it does. Serbia is located in the Balkans, between East and the West. A fusion of different cultures.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Well, I am honored to be the winner of one of your awards. It’s prestigious tom me and is a great reference to my work. It encourages me to work harder and better.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

For the last 2 years, the whole world has had a problem with COVID, and I wanted to somehow help people, the world to raise people's awareness of the importance of hygiene and saving their lives and other lives.

12What was the biggest challenge with this project?

The challenge was how to combine aesthetics, functions and technology into one good product.

13How has winning an Award developed your practice/career?

Well, it's too early to say anything and think. It takes a little longer to see.

14What are your top three (3) favorite things about our industry?

Professionalism, timeliness and publicity.

15What makes your country specifically, unique in the design industry?

Well I mean that fusion of east and west. Serbia is in a geographical transition, with influences of both East and West.

16Where do you see the evolution of design industry going over the next 5-10 years?

A lot more digital products, alongside smaller, but functional products as well.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Don't be afraid to compete to try and see where they are on a secular level in terms of their work.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

To turn to nature and preserve the planet.

19Who has inspired you in your life and why?

I was inspired by my uncle's older brother, who is a painter. He started me to draw and to love drawing.

20What is your key to success? Any parting words of wisdom?

Well, there is no special success here, ie. key. My ideology is just work and work. Something good always comes out of work.

Winning Entries

19-Cliner | 2020

Interview with Milan Rankovic, Cultural Center Smederevo, Serbia

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Cultural Center Smederevo

Smederevo Centre for Culture is a cultural center in Smederevo, which deals with film screenings, organizing theater performances, concerts, lectures, book readings, and more.