Milan Rankovic was born on January, 20 1986 in Smederevo. Having graduated from junior high school, he enrolled at School for Design, department for industrial and interior design in Belgrade and graduates in 2005. Following that, he enrolled at Academy for applied arts, department for industrial design in Belgrade.

After graduating from Faculty of applied arts in Belgrade in industrial design, I was employed by private companies in which I peformed the tasks closely related to my field of education. In addition, I'm currently employed in a public institution, first as a head of the marketing department and later as the art director, in charge of organisational activities in the field of visual arts and activities in the field of graphical design, prepress activities and the like. All these had broadened my organisational, man-management and leadership skills. I was also engaged in freelance work by private companies in the field of industrial and graphic design.

As a kid, I used to love drawing various things in elementary school. Growing up, I realized that my drawing could be useful, not only for me but for people. I wanted to make people's lives better through my product design that will use them. In addition to beauty, they must also have a function.

I work as an artistic director at the Cultural Center Smederevo, which is a small town located 50 kilometers from the capital Belgrade, Serbia. In addition to that job, I work as a freelancer and I look to be in industrial design and to realize my ideas. I love new jobs, these are my new challenges and new research.

To me, design means life, creating the meaning of the existence of civilization.

I like minimalism in design because the forms are reduced, but very functional. Little material used for their production.

A good design for me is that it has both aesthetics and function and that it is made of natural materials but that it is also commercialized, sold and used.

My style is minimalist and I find inspiration in nature. The forms are reduced but strong with a certain colorful accent.

When I received the task, I will do a little research of the market and the competition. Then I study the requirements and technical limitations from the employer. Then I go to nature and look for inspiration. When I find inspiration then I start drawing sketches. The winning sketch, ie the design, slowly starts to be modeled to the final goal.

Of course yes, it does. Serbia is located in the Balkans, between East and the West. A fusion of different cultures.

Well, I am honored to be the winner of one of your awards. It’s prestigious tom me and is a great reference to my work. It encourages me to work harder and better.

For the last 2 years, the whole world has had a problem with COVID, and I wanted to somehow help people, the world to raise people's awareness of the importance of hygiene and saving their lives and other lives.

The challenge was how to combine aesthetics, functions and technology into one good product.

Well, it's too early to say anything and think. It takes a little longer to see.

Professionalism, timeliness and publicity.

Well I mean that fusion of east and west. Serbia is in a geographical transition, with influences of both East and West.

A lot more digital products, alongside smaller, but functional products as well.

Don't be afraid to compete to try and see where they are on a secular level in terms of their work.

To turn to nature and preserve the planet.

I was inspired by my uncle's older brother, who is a painter. He started me to draw and to love drawing.

Well, there is no special success here, ie. key. My ideology is just work and work. Something good always comes out of work.