My name is Malinda Rutter and I am the Co-Founder of Blackfisch, a majority Australian Indigenous-owned and operated company supporting cultural awareness and social progression through the power of film. I am the youngest Indigenous director employer and the very first to direct an all-female crew.
With extensive experience as a writer, director, and producer, I've successfully contributed to over 84 hours of television content that has been broadcasted internationally. My work has spanned across various regions around the world. With a background in journalism, I am also an internationally award-winning writer/director/producer and published author, with over 20,000 global academic paper mentions for my work.
In my 34 years in film and communications, I have amassed a stellar back catalogue of diverse work, ranging from acclaimed documentaries, corporate films and TVCs to government-commissioned video, digital and social media content in Australia, throughout the APAC, the US and Europe.
When I was on a tourism shoot and breaking for coffee at a cafe on the beautiful east coast of Australia, I met my creative partner Jeremy Perrott. We both formed a solid friendship and realised that we were a force as a team. Jeremy had just returned from the United States and had only just retired; that didn't last a heartbeat after these we joined forces.
Jeremy hired, mentored, directed and led the creative leaders of the network powerhouses of McCann Worldgroup, building the reputations of multi-award-winning consumer agencies and creating McCann Health as the most awarded Healthcare network in the world. Jeremy believes great success comes from giving talented creatives a platform, a vision and goals and then supporting them in a culture where the incredible and unexpected thrive. Jeremy believes that creativity is a global language. It’s spoken, understood, and felt. This is key to enabling an international network to perform as a leader yearly.
Having lived and worked worldwide, Jeremy knows that the differences in our cultures make creativity richer. His long advertising journey with McCann has been a whole life experience in countries, cultures, businesses and categories, its experiences fed by two successful career challenges, Consumer and Healthcare.
Jeremy’s creative palette is as diverse as it is experienced. What he took to Healthcare was an experience with FMCG brands, including Johnson & Johnson, Levi’s, GM, Nestlé, L’Oréal, Kawasaki, Ford, Benetton F1 Racing, Coca-Cola Amatil, Bacardi, Sky TV, Walls, Mastercard, Pfizer, GSK, Merck and Sanofi, and working with industry, governments and even the United Nations. As a global leader, Jeremy’s history with McCann is a lifetime of challenge, change and achievements, collaborating with dynamic clients, creative minds and brilliant creative minds worldwide.
Blackfisch (Blkfsch) is an Australian First Nations majority owned and run creative service company. Blkfsch is a proven partner, collaborating on projects since 2003 on time and within budget. Blkfsch stands for innovation, creativity and best practice.
Our core team structure demonstrates a model that provides more resources and the full benefit of collaborative, specialist expertise, offsetting any risk from siloed management. We combine creative, strategic, commercial skills with knowledge of technology, retail, media and entertainment marketing to grow brands in unexpected ways. Simply put, our work increases sales, loyalty and brand equity.
Our creative process involves critical thinking and problem-solving. Generally, we go through five steps to bring their ideas to fruition—preparation, incubation, illumination, evaluation, and verification.
Our process involves a good cup of tea, a lot of laughs, and a very comfortable spot to work in, and it flows.
Being able to create.
Being able to Create.
Being able to CREATE.
The wonderful way you feel working with like-minded people.
Look at us we were a film production company and evolved into who we are now!
We are ever-evolving and for us, we found our professional skill base transcending and being able to gain work in many areas we hadn't considered.
Malinda Rutter, Co-Founder of Blackfisch, leads an Indigenous-owned film company promoting cultural awareness. She's the youngest Indigenous director to helm an all-female crew, a pioneering achievement.
Read more about this interview with Jing Wu from China, the Silver Winner of the 2022 MUSE Creative Awards.