Interview with Maggi Chen of Chenbro Micom

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Maggi Chen

Maggi Chen sits at the forefront as the founder and chairman of Chenbro Micom and is a renowned industry trailblazer with a extensive background in the realm of technology.


Interview With The 2023 MUSE Design Awards Winner – Maggi Chen

1Please give us a brief bio of yourself and your design background.
Maggi Chen, I am a celebrated industry trailblazer, visionary titan, founder and chairman of Chenbro Micom that boasts an illustrious background in the realm of technology. Chenbro, a towering force renowned for its ground-breaking prowess and avant-garde solutions, stands as a vanguard in the realm of rackmount servers, tower servers, and PC chassis. It is through their resolute dedication to bestowing products that epitomize velocity, adaptability, and craftsmanship that they have etched an indelible mark in the realm of mechatronics architecture. Furthermore, Chenbro's steadfast commitment to unwavering integrity has nurtured deep bonds of trust with customers, partners, and suppliers. This has established uncharted standards of excellence in the industry.
2What made you become/why did you choose to become a designer/artist?

The journey into the realm of design and artistry began with a fortuitous encounter that led to profound self-realization. After three decades of traversing vibrant landscapes and meandering pathways in distant territories, I found myself contemplating the enduring path that lay ahead. A poignant experience ignited a deep yearning to return to the tender embrace of my homeland, seeking solace in the place that holds my heart. In a moment of unwavering clarity, I resolved to dedicate my efforts to my country.

Amidst the contemplation of the myriad challenges involved in establishing manufacturing facilities overseas and transferring expertise from years of custom manufacturing in China, a revelation unfolded, like the unfolding petals of a blossoming flower—a realization that my hometown had always awaited its moment. This epiphany, coupled with a profound awareness of the scarcity of major electronics and communications companies in this region, heightened my perception of the urban-rural dichotomy. This sentiment was further amplified by my involvement in a corporate social responsibility initiative in 2013.

Fueled by an unwavering passion for the industry coursing through my veins, I embarked on a heartfelt quest to discover the perfect site—a place that would reflect my unwavering determination. Serendipitously, my path intertwined with that of Jang-Hwa Leu, the director-general of the Industrial Development Bureau, and together, we embarked on a journey to find the ideal location. Despite prior obstacles, a promising opportunity revealed itself in the serene embrace of the Machouhou Industrial Park.

Strategically linked, it stood as the epitome of a perfect fit. At that moment, I realized the possibility of embracing a vision that seamlessly fused technology, environmental sustainability, and the arts. Guided by the visionary architects at BIG WAY, our extraordinary odyssey commenced.

3Tell us more about your business/company, job profile, and what you do.

As the chairman of Chenbro Micom, I take great pride in guiding a company that stands at the vanguard of the technology industry. Chenbro is renowned as a provider of rackmount servers, tower servers, and PC chassis, celebrated for our inventive solutions and avant-garde technologies. Our unwavering commitment to delivering products that are swift, flexible, and of the utmost quality has earned us a prominent position within the realm of mechatronics architecture.

In my capacity as chairman, my purview encompasses the overall operations and strategic trajectory of the company. I collaborate closely with our exceptionally talented team to foster innovation, ensure superlative product craftsmanship, and cultivate enduring partnerships with our esteemed customers, collaborators, and suppliers. Upholding the core values of integrity and excellence, we perpetually endeavor to establish novel benchmarks within the industry. A significant facet of my role entails navigating the ever-evolving terrain of technology, deftly identifying nascent trends and fortuitous openings.

By remaining at the vanguard, we proactively develop and offer solutions that anticipate the evolving needs of our discerning clientele. Additionally, I hold an unwavering commitment to corporate social responsibility. We actively engage in initiatives that contribute to advancing society and the industry at large. Furthermore, I prioritize creating an uplifting work environment wherein our team members can flourish and contribute their unique talents and perspectives. Through this steadfast dedication to our customers' needs and corporate social responsibility, we continually endeavor to effect a positive impact on our industry and society.

As the chairman of Chenbro Micom, I am afforded the opportunity to amalgamate my ardor for technology, unwavering commitment to excellence, and resolute determination to forge a profound impact in the industry. It is a privilege to spearhead a company that ceaselessly pushes the boundaries, propels innovation, and shapes the landscape of the technological frontier. As Eleanor Roosevelt once eloquently remarked, "Good leaders inspire people to have confidence in their leader. Great leaders inspire people to have confidence in themselves."

4What does “design” mean to you?
"Design," to me, resonates as a singular opportunity to manifest our philosophy and bestow significance upon the world. It is my steadfast conviction that designs should stir emotions and weave narratives. As designers, our purpose lies in imbuing each project with the sentiments that spring forth from the depths of our vision. Every edifice ought to possess its own lexicon, intimately entwined with its distinctive milieu. In my view, transcends the exigencies of the present, extending its grasp into the future to shape an enduring legacy, articulate a myriad of artistic sensibilities, and seize the auspicious occasion to leave an indelible imprint.
5What’s your favorite kind of design and why?
My favorite kind of design, at present, is undoubtedly architectural design (with a smile), for it provides a remarkable platform to harmonize the realms of creativity and technology in the most exquisite manner conceivable. Whether it be pioneering servers or acclaimed factories, I relish the opportunity to craft spaces that not only captivate the senses but also etch an indelible mark upon the hearts and minds of all who encounter them. Chenbro's resplendent Factory stands as a resounding testament to our unwavering commitment to excellence and the art of storytelling through design. It boldly declares, "Let us showcase to the world the limitless potential that lies within us!"
6To you, what makes a “good” design?

A "good" design, in my perspective, is one that seamlessly integrates functionality, beauty, and purpose, resulting in an extraordinary synthesis that resonates with the human spirit. It is a design that embodies harmony and balance, creating spaces that inspire and uplift. A truly exceptional design goes beyond mere aesthetics and fulfills the needs and aspirations of its occupants, enhancing their lives and fostering a sense of connection to their surroundings.

It is an embodiment of principles that transcend time and trends, leaving a lasting legacy that continues to inspire future generations. In essence, a "good" design is a testament to the power of architecture to shape and enrich the human experience.

7Describe your design style and its main characteristics.

Our design style at Chenbro, exemplified in the Chenbro Factory is a testament to our unwavering commitment to excellence, innovation, and a harmonious relationship with nature. It embodies the principles of organic architecture, seamlessly integrating the built environment with its surroundings. The factory stands as an iconic symbol of the company, instantly recognizable and reflective of our core values without the need for overt branding.

The design embraces the interplay of light, shadow, and natural elements, creating a dynamic and ever-changing visual experience. Through thoughtful planning and consideration for the well-being of our employees, we have created spaces that foster inclusivity and comfort. This holistic approach to design promotes a profound connection between individuals and the built environment, reflecting our dedication to sustainable practices and the creation of harmonious living spaces.

8Tell us about your design process.

The design process was akin to embarking on an exhilarating adventure, delving deep into complexity and wonder. A harmonious symphony of minds united, with communication flowing like a free-flowing river, as we unraveled the intricate puzzle presented by this extraordinary project.

Our unwavering dedication and shared passion for innovation propelled us forward, transforming every challenge into an opportunity for creative breakthroughs. Despite our small team of only 15 individuals, we forged a unique space that is a testament to our collective vision and unwavering commitment to excellence. It is a testament to the power of collaboration and the indomitable spirit of the creative process.

9Do you think your country and its cultural heritage has an impact on your design process?

The impact of our country's rich cultural heritage on our design process was indeed profound. From its very inception, we were imbued with an ardent drive to seamlessly integrate the essence of the local culture and artistic traditions. This was an endless source of inspiration, fueling our ability to forge a harmonious union between time-honored tradition and cutting-edge innovation.

Guided by the principles of responsible stewardship, reverence for the environment, and a resolute appreciation for the arts, we endeavored to create an oasis of comfort and warmth for our esteemed employees while making a meaningful contribution to the broader community. The cultural heritage of our country gracefully permeates every facet of our design process, resonating within each corner and standing as a resounding testament to our unwavering commitment to honor our roots and nurture the collective spirit that binds us all.

10Congratulations! As the winner of the 2023 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

One fine morning in March, engrossed in my morning read, I caught sight of Sherry and Joyce approaching, brimming with news. The exhilarating announcement of our triumphant victory in the esteemed 2023 MUSE Design Awards, akin to the architectural world's illustrious Oscar, filled our hearts with uncontainable joy. As Platinum Winners for the distinguished Sustainable Living / Green sub-category and recipients of gold in both the Office Building and Factories & Warehouses sub-categories, our spirits soared with pride. This momentous achievement is a profound testament to all teams' artistic prowess and vision.

It reverberates with the resounding echo of our unwavering commitment to excellence, innovation, and sustainability, solidifying our position as trailblazers in the industry and shining a radiant spotlight on our remarkable ability to exceed expectations by crafting spaces that seamlessly blend functionality with captivating aesthetics.

11Can you explain a bit about the winning work you entered into the 2023 MUSE Design Awards, and why you chose to enter this project?

The opus that secured our victory in the illustrious 2023 MUSE Design Awards is the exquisitely crafted Chenbro Factory. This architectural marvel is a testament to our unwavering dedication to creating a harmonious symphony between human habitation and the natural world. A veritable haven, this green building embraces sustainable principles, meticulously catering to the needs of both our employees and the environment that cradles it.

Inspired by our commitment to being responsible stewards of the community, we sought to establish a park-like facility that transcends mere functionality, embracing a spirit of communal harmony. This steadfast commitment to innovative and environmentally conscious design propelled us to enter this project, as it epitomizes our unwavering mission to craft spaces that not only uplift the well-being of our employees but also serve as beacons of positive impact within the surrounding ecosystem.

12What was the biggest challenge with this project?
A significant challenge for us was finding the right team, the combination of fluctuating building material costs, and the large scale of the project. Completing such a massive undertaking within a year required finding the right team and securing suitable land. The situation was like putting together a puzzle. Despite the fact that we had all the pieces, they were not in the right places, and we had to figure out how to fit them together economically and practically. Securing the right team and land was the first step in bringing our project to life. We successfully established our new chassis manufacturing plant in my country with meticulous planning and consultation.
13How has winning an Award developed your practice/career?
Winning this prestigious award is a significant milestone reinforcing our unwavering commitment to innovation and excellence. At Chenbro, our practice has always been guided by purpose, pushing the boundaries, and embracing sustainable principles. This recognition serves as a reminder of the importance of perseverance and learning from challenges, inspiring us to continue our industrial and design exploration journey.
14What makes your country specifically, unique in the design industry?
In the realm of design, we proudly stand at the crossroads of tradition and innovation, weaving a tapestry of architectural marvels that reflect its rich cultural heritage. Like a symphony composed by skilled virtuosos, the architectural team at Big Way harmonized the past and present, crafting spatial poetry that resonates with form and function. Their meticulous attention to detail was a testament to their unwavering dedication and seamlessly merged with the aesthetic sensibilities of our time. This steadfast commitment to sustainability echoes strongly, inspiring the creation of eco-friendly and socially conscious architectural designs.
15Do you have anything else you would like to add to the interview?

I would like to express my sincere gratitude to the esteemed Big Way architectural group for their professionalism, dedication, and exceptional teamwork in bringing our vision to life. The collaboration and efforts of the remarkable individuals within Chenbro have been instrumental in transforming our mission and vision into reality. Their unwavering diligence and belief in our collective dream have proven that self-limiting beliefs are the greatest obstacle to success.

Lastly, I want to extend my heartfelt thanks to the city for granting us the opportunity to construct a symbol of the common good and to showcase our corporate philosophy of "diligence and sincerity" and sustainable vision of "connection and mutual benefit." This building, infused with an ESG soul, integrates technology, environmental stewardship, humanism, art, and innovation, serving as a conduit cultural essence and fostering connections with our employees, customers, partners, and the wider public. It stands as a testament to our unwavering commitment to shaping a better future.

Winning Entry

Chenbro Chia-Yi Factory | 2023

Chenbro Chia-Yi Factory

Chenbro Chia-Yi Factory is a green marvel of functional stability, reflecting the corporate philosophy. Designed …
(Read more at MUSE Design Awards)


Maggi Chen

Maggi Chen sits at the forefront as the founder and chairman of Chenbro Micom and is a renowned industry trailblazer with a extensive background in the realm of technology.


Read more about this interview with Pong Chee Kuang from Malaysia, the Silver Winner of the 2023 MUSE Design Awards.

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