Interview With Luo Qin From China

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Luo Qin

Taking a page from the core subject, Luo Qin goes deep in creating packaging designs that best represent the brand image!

Interview with the 2022 MUSE Design Awards Winner - Gabriel Murray

1Please give us a brief bio of yourself and your design background.

Hello everyone, my name is Luo Qin, a packaging designer from China. I graduated from Hunan City College in 2018. I have been working in brand packaging design in Shenzhen since 2019. I have been working in this industry for three years. As we all know, the essence of design is a process of discovering problems and then solving them. In my life, I often buy food in large cans. Sometimes the product deteriorates and expires because it is not eaten for a long time after opening, which leads to waste. It is difficult to find the production date, and sometimes the expiring products are purchased, so this small jar of honey in the form of a calendar was designed with these problems in mind.

2What made you become/why did you choose to become a designer/artist?

First, I studied visual communication design in college, focusing on the direction of packaging design; secondly, I studied in the studio of teacher Wu Zihong, the head teacher of the class, in my freshman year. Teacher Wu Zihong himself also graduated from Hunan University of Technology. The packaging design major of this university is in China is famous, so I learned more about packaging through words and deeds, and gradually became interested in packaging design. Finally, I have been a favorite packaging designer from freshman year to now. Teacher Pan Hu At that time, I saw that a package named Chu Orange designed by Mr. Pan Hu won many design awards, and I admired it. It is obvious that you can rely on your looks, but you can rely on your strength, so I chose the profession of packaging design when I joined the job.

3Tell us more about your business/company, job profile, and what you do.

Our company is located in Shenzhen, and we also specialize in brand packaging design. We mainly focus on wine packaging design. There are also fast-moving consumer goods, but relatively few. If we do more wine, we want to try other products. If there is such an opportunity, try the design in the field of fast-moving consumer goods to see if it can be done well.

4What does “design” mean to you?

From a micro perspective, design is my profession, a job that helps customers solve problems and create value through designed products; from a macro perspective, design is an important part of my life. Career planning, etc., can be called design.

5What’s your favorite kind of design and why?

There is no such thing as a favorite design, because in the work, you will meet all kinds of customers, which requires designers to be inclusive, not just limited to a certain style of design, which style of design I It can be accepted, not rejected, and it is reasonable to exist.

6To you, what makes a “good” design?

Artists see themselves, designers see all living beings. As a commercial designer, I feel more that good design is applauded and sold. For customers, what is needed is that design can create value for them. For designers, It can also meet the needs of design, art and aesthetics. Therefore, it is often necessary to find a balance between business and art.

7Describe your design style and its main characteristics.

I have no so-called specific design style and characteristics. I can accept any style, and I am willing to try it, because the customers facing designers are all different, so they will not be too limited to a certain style.

8Do you think your country and its cultural heritage has an impact on your design process?

It will definitely have an impact. The history of design is the history of the combination of science and technology and art, and it is also a cultural history. The design not only has cultural participation and constraints, but also reflects the style of the culture at that time. The design of any era is closely linked to the culture at that time. The design of history is the history of design. National, regional and social traditional culture not only affects the modern art movement, but also directly affects the modern design movement. Although the new generation of artists and designers always try to get rid of the constraints brought by traditional culture Unconventional. But traditional culture still inevitably has a profound impact on it.

9Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

This is the first time I have participated in an international design competition in my three-year career. I am honored to have only submitted one entry and won the Platinum Award. For me, on the one hand, I can judge my own work from the perspective of others. It is not easy to see where my problems lie. On the other hand, I constantly encourage myself to work harder, to follow the example of more excellent designers and design teams at home and abroad, and learn from their peers.

10Can you explain a bit about the winning work you entered into the 2022 MUSE Design Awards, and why you chose to enter this project?

The award-winning work this time is actually based on the problems I found in my daily life. For example, it is difficult for consumers to persist in eating, which leads to the easy deterioration and expiration of large-capacity food, and the production date is not easy to find. Sometimes It is easy to buy expiring products and solve the problems encountered in life through design. Therefore, this small jar of date honey is designed. The date corresponds to the production month of the product, and it can also urge consumers. Insist on eating, a small can is also a one-time food intake, which solves these problems.

11What was the biggest challenge with this project?

I don’t think there is the biggest challenge. The whole process is actually quite smooth, because I will think a lot in the early stage, and consider it more comprehensively. After thinking about it clearly, I will implement it.

12How has winning an Award developed your practice/career?

On the one hand, he can test his own design level through an international perspective. On the other hand, he can bring confidence to himself, and he believes in himself more, and firmly believes in the profession he is engaged in.

13What are your top three (3) favorite things about our industry?

First, being able to see that the products you designed are sold in the market and that the things you design can influence more people feels quite fulfilling; second, in the design profession, the design projects you are exposed to are often different. Yes, you can constantly be exposed to different categories of products, to try more possibilities, instead of doing repetitive things all the time. Third, with the upgrading of consumption and the improvement of the aesthetics of the times, the design industry, the position of designer has been paid more and more attention, and the value of the design has gradually been reflected, so there is a design fee. Not that design is just attached to production.

14What makes your country specifically, unique in the design industry?

Cultural confidence, the only ancient civilization in the world that has not been interrupted is China. The history and culture of China for 5,000 years has provided us with a steady stream of nutrients. Design needs to have cultural heritage, otherwise it will be difficult to stand out.

15Where do you see the evolution of design industry going over the next 5-10 years?

In the evolution of business history in the past 20 to 30 years, products have experienced the era of rigid demand, the era of categories, and the era of brands. Now we are ushering in the era of interactive experience. Future products will pay more attention to user experience and emotional needs, which requires designers to create More fresh, participatory, interactive and experiential products, bringing closer the connection between products and consumers.

16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Design is actually not a profession that can make you feel good, so first you need to ask yourself if you really like it and can continue to love this profession enthusiastically. If not, don’t force yourself, because it will make you countless times. Crazy.

17What resources would you recommend to someone who wants to improve their skills in the design industry?

Be more optimistic about the works of designing websites and analyze the reasons behind other people's creations, but you can't just look at the works of this industry, and look at the surrounding fields, you can always see infinite possibilities.

18Who has inspired you in your life and why?

The one who influenced me the most was the class teacher in college, who brought design into life, observed more small things in life, found problems, solved problems through design, and started from small things around you. , I really like the words of Mr. Pan Hu: Change the surrounding before changing the world.

19What is your key to success? Any parting words of wisdom?

In fact, it is just one sentence: see more, think more, ask more, do more summaries, this is also a sentence given to me by my class teacher when I graduated, and it is also given to everyone now.

Winning Entries

Xun Mi Honey Packaging Design | 2022


The packaging model of honey in small jars creates a unique visual symbol of the product through bee tail and yellow and black color matching. The packaging design of small jars for disposable consumption is not only easy to carry, but also can solve the problem of product deterioration or taste impact caused by long time not eating honey in large jars after opening; Small jar of honey bee is the symbol of diligence, the number of top 1 to 31 is according to the bee honey every day flight trajectories were designed, and a calendar of hollow out packaging, can be very intuitive to see the product in the production and also urged consumers to remember every day drink a cup of honey, packaging after open, also can be fixed into a small jar of honey board together with six small calendar side body.
(read more at MUSE Design Awards)

Luo Qin

Taking a page from the core subject, Luo Qin goes deep in creating packaging designs that best represent the brand image!

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