I am a Publicist, founder and creative director at Avión de Papel, an independent agency based in Córdoba, Argentina. With 15 years of experience in the creative industry. I am a member of the board of directors of ACAP (Asociación Cordobesa de Agencias de Publicidad) and invited to be part of the jury of different national and international advertising festivals.

I was going to study engineering, but I suck at math. 

Avión de Papel is an independent agency with 9 years in the Argentine market and our focus is on strategy and connecting creativity with reality by developing ideas in the field of empathy.

In my career I have heard different definitions of creativity; for me it is directly related to thinking, to the process of challenging ideas and finding new solutions for both life and profession.

That they are original, that they leave you thinking and I realize that when I say: "because I didn't think of it myself". 

First of all, I introduce myself in the client's world and I get all the info I can gather from the category, with that information I have more tools to approach a creative path with the objective of creating a relevant piece. 

The idea, no doubt. I feel it is the essence of everything, then we see how it is applied and where. 

I like simple and powerful messages. I see the context we are in as a society and how to connect brands with creativity and reality. I have found and implemented ways to create social messages disguised as advertising.

I think yes, culture always influences our way of thinking and looking for solutions.

I think it speaks of our work when colleagues reward our work. We are thrilled every time we receive an award at the agency, it is a stimulus that tells us that we are on the right track. 

The "Crosses" campaign is a campaign that we would have liked not to do. But unfortunately in the context of the pandemic in which we are, it was necessary, both for us and for the brand. "Crosses" is a peaceful protest directed at the leaders of countries that have endangered the lives of their citizens by prioritizing an economic model over health.

That the client had the courage to publish it. We are aware that a campaign of these characteristics where the client sets a position is always difficult. And on the other hand, the sensitivity of the message at a time like the one we are going through.

We have been fortunate to win several awards at different festivals both nationally and internationally. Thanks to them the agency has obtained an important notoriety in the market, which in turn we have taken advantage of to generate new business.

Passion, creativity and not knowing which client and category you will work with in the future. 

Our region has always been characterized for having good creativity. Both in Argentina and Chile you can appreciate the passion, talent and professionalism of each person who works in this wonderful activity.

In the new generations of creatives. With an important share in developing ideas for the benefit of the planet and to occupy the role of communicators in social issues to provide better quality of life for people. 

That they consume a lot of advertising, no matter the format, it will give them a criterion and a form of strategic thinking for everything that is coming in the future. They should be curious, ask questions and never stop asking.

First I would tell them that this is the best time to do advertising, that they should be hungry for knowledge, that they should know a little bit of everything, that after acquiring experience in this industry they should continue training themselves by taking courses, diploma courses in whatever they can think of and not necessarily in advertising, which would be the most logical thing to do. Areas that escape precisely from what they already know or do, would open their heads a lot.

When I think an idea is good, I get goose bumps while I'm telling it, and I love that. 

Personally, always my family. Professionally I have a couple of references that I like to follow in their footsteps. Carlos Nuñez is one of them. He was my professor in college, today with pride and admiration I can say that he is my friend. 

None, having the privilege of working in what I love is enough. I enjoy every day of this tremendous and exciting activity.