Interview with Langcer Lee, Founder of LITETE Brand Design, China

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Langcer Lee

Langcer is the Founder of LITETE Brand Design, where his love for design allows him to design aesthetically pleasing designs while enjoying a sense of achievement..

Interview with the 2020 MUSE Design Awards Winner - Langcer Lee

1Please give us a brief bio of yourself and your design background.

A Tianjin designer, founder of LITETE Brand Design, teacher of Tianjin University of science and technology; graduated from science and engineering, because of love and self-taught design background.

2What made you become/why did you choose to become a designer/artist?

Because I love design and enjoy the sense of achievement at the moment when the works are formed.

3What does “design” mean to you?

Solve the problems found in the market and let the products have an aesthetic feeling at the same time.

4What’s your favorite kind of design and why?

Packaging design that brings convenience or happiness to people, because that is the essence of design.

5To you, what makes a “good” design?

Good looking and popular design.

6Describe your design style and its main characteristics.

We like to try all kinds of styles as long as it is in line with the positioning of the product in the market.

The characteristic of all our work is to create a design that has the soul.

7Tell us about your design process.

Market research, brainstorming, sketching of direction, and detail execution.

8Do you think your country and its cultural heritage has an impact on your design process?

It has a profound impact.

9Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

This is the first time that we have won the platinum award. It is a moment that recognizes our work and is very memorable.

10Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

First of all, I was attracted by the shape of the statuette of MUSE Awards. More importantly, the competition was very professional.

11What was the biggest challenge with this project?

There are many excellent works and designers.

12What makes your country specifically, unique in the design industry?

The acceptance of new things, as well as our profound cultural heritage.

13Where do you see the evolution of design industry going over the next 5-10 years?

New technology and new materials are emerging. Consumers will pay more attention to design experience, not just the gorgeous appearances.

14If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Communicate with more excellent designers in the world.

15Who has inspired you in your life and why?

My daily life is a source of inspiration.

16What is your key to success? Any parting words of wisdom?

Persistent people should endure loneliness.

Winning Entries

Jingyang Brick Tea | 2020

Interview with Langcer Lee, Founder of LITETE Brand Design, China

Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional...
(read more at MUSE Design Awards)

LITETE Brand Design

LITETE Brand Design specializes in aesthetically pleasing designs from China.