Interview with Kevin Ching, Creative Director of Winky International Ltd, Hong Kong

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Kevin Ching

As Creative Director of Winky International, Kevin’s creative expertise allows him to ‘bend the rules’ and design fashionable, trendy styles for different people.

Interview with the 2020 MUSE Design Awards Winner - Kevin Ching

1Please give us a brief bio of yourself and your design background.

Kevin Ching born in Hong Kong. He studied Master of administrative management. He worked in aircraft engineering companies and airlines, and then moved to the optical industry. Since he has always loved art, he also learnt eyewear designs from Italian eyewear designers. And, he did some research from various brands of eyewear, including their trend of the designs. In 2011, Kevin developed his eyewear brand "BIG HORN".

Kevin won the prestigious International Design Awards from different countries. Because of his love of animals, he won international design awards in Italy and the United States respectively for fashion design eyewear, including 'A' Design Award from Italy and International Design Award from USA. In addition, his new Fashion Creative collection eyewear involved 3 styles, which the designs concept from Chinese traditional paper cutting, as mainly for styling. He won Platinum awards on MUSE Design Awards from USA in year 2019. His different works have also been exhibited around the world, and have participated in fashion weeks and fashion shows in New York, London, Tokyo, Kuala Lumpur, Ho Chi Minh, Beijing, Shanghai, Shenzhen and Hong Kong. Based on his business knowledge, he observed the needs and requirements in the future when it was in 2010. He found eyewear on the fashion stage. Nowadays, eyewear are not just functional products, and people now are not looking for a single design product, especially the people in China. Their knowledge and culture are improved, and the standard of living and conditions are pursued. Therefore, fashion eyewear products are very important in the market and individuals, and it can show off your own taste. In 2011, he began to build his own brand and design with stylish and personalized products.

His design style and brand tenet is “Bend the rules”, which is the rhino brand logo. He designs the most fashionable and trendy styles for different people (especially Asians) to comfortably wear his design products. Now, people from different countries, including Asian, European and American regions (including Hollywood) who buy and wear his products (especially celebrities and stars). So BIG HORN is definitely the best choice to build the personal taste.

Kevin's design has no gender restrictions and it is unisex. His designs influenced by British design, Italian eyewear design skills, French fashion art style and French elegance, fresh and simple, combined with Chinese and Western culture, making eyewear design with full of fashion art style and combine with different cultures. People from different countries accept and appreciate his design style for fashion eyewear. Therefore, fashionista from USA and UK, stylists and fashion magazines love his designs. The design are elegant and charm.

Because of his creative design, he was also invited to help Swarovski to design and produce the B2B samples. They are bi-quarterly requested him to assembled new collection of their crystal stone on the eyewear for their commercial conference in Asia, especially China. Also, he was also invited to collaborate with "Justice League" under DC Comics" for crossover sunglasses collection.

2What made you become/why did you choose to become a designer/artist?

I worked together with my customers for OEM, including both designs and production. I also learned the technical side of things from the engineer and production management from the factory, and learned design concepts from my friend to create Italian eyewear designs. The important is that I love design and arts. Because of this, I tried to start my new career and position as the designer for my own brand, “BIG HORN”.

3Tell us more about your business/company, job profile, and what you do.

The company is Winky International Ltd, and I am working the design and marketing job for my own brand, “BIG HORN” and its products in everyday. I love to design more different items for people who they could show off their own characteristics. It was because I found the people always worn the regular items. It was so boring and not fashion. As a result, I treated that as my mission to do new designs for people. Trying to change the world.

4What does “design” mean to you?

For me, I think about the design as arts and fashion. It is very important for people’s life.

5What’s your favorite kind of design and why?

My favorite kind of designs is my first design, “Owl” style. It is because it brought me the first design awards. Also, this is the first eyewear design as coming from my concept and ideas, and people love that so much.

6To you, what makes a “good” design?

The inspiration for me as very important. I could bring me some ideas to have the good designs. In addition, the trend is very important too. I need to know and predict the trend to make the good design for people, and it will be popular.

7Describe your design style and its main characteristics.

I want to use this collection to introduce about the Chinese culture, and promote about the environmental protection. It is because there have many people who they want to know more about the Chinese culture, especially the western people. I want to use the concept from that, and attract them to know and find more about the minorities in China too. In addition, I want to promote about Environmental protection.

8Tell us about your design process.

I always source the design concept from different things, including the travel or TV program. It is because there have a lot of inspiration to find in every day. It is depended on what the concept and ideas I want to present for coming year and seasons. For example, Fashion Creative collection was inspired by the TV program which introduced about the Chinese minority nationality. I found that they have the nice pattern and colors of decoration for their dress, and also they have the special traditional accessories. Therefore, I used that things for the designs. In the beginning, I will try to use the pencil to scratch some shapes. I try to find the trend for eye shape, and make it more trendy and fashion. In addition, I will try to use different materials to assist for my designs. It is because the new materials may be able to help for representing some concept or ideas for my designs.

9Do you think your country and its cultural heritage has an impact on your design process?

Yes, of course. It is because I know about my country. Also, I have the concept and idea of the Chinese culture, arts, and history. It could help me much on the design process. I know what the pattern or graphic that I could use for my designs, and what the meaning of it they are.

10Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

We respected on the awards. It is because you have recognized my works and designs. It motivated me to put more effort and power on my works. This is my energy actually.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

I chose this collection for applying the designs awards, because this is my special collection. Also, this collection always designs with creative. I would hope to use that for representing my brand and designs. Also, I hope to attract more people, including celebrities and artists who they will aware about my brand and designs. In addition, the design concept for this collection is involved Chinese traditional arts and culture. Now, Chinese culture and arts is very popular. Many people (especially western people) love the Chinese culture, arts, and foods. Therefore, I want to use this collection to promote about the Chinese arts and culture too. The most important things on the collection is presenting about the sustainable materials for eyewear. I am not talking about the designs. I am talking about the environmental protection too. Coz. We all love the earth.

12What was the biggest challenge with this project?

The development cost and production cost is very expensive. Also, it is designed for fulfilling the requirements to the consumers that the product is unique with design and creative. Therefore, we cannot do mass production for that model. Actually, it is good for stylizing, maybe it is not easy for the daily life. As a result, we have to do that with limited quantity for production. However, it will increase much costs on models.

13How has winning an Award developed your practice/career?

It is recognized my professional and the status for the designs. It is very important for me and my brand. It is because I was not studying design in university. Therefore, winning the awards is so important for me.

14What are your top three (3) favorite things about our industry?

Fashion and Trend



15What makes your country specifically, unique in the design industry?

I am in eyewear industry over 10 years. I found that many brands were using the same designs or similar designs. There could find the brand name or color different only. However, I found that the needs from the people (especially Chinese) who they have been changed. It is because they know more and see more now during the current new generation and technology. As a result, I tried to design the unique, creative, and special designs for them. Hope to attract more and more people eyes.

16Where do you see the evolution of design industry going over the next 5-10 years?

It found the technology changed in every day. People could have more and more info from the Internet or mobile phone now. They could get the latest info as much easier. Therefore, their needs also changed. As a result, I tried to do some special and creative items for people.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

I think that they don’t need to think too much before designs or submission. Everything could go for the trial, and then you will know what the things will come for the next. Therefore, either student or MUSE Design awards submitter could just make your good design, and willing to have some comments from others, including the lecture or the judge panels. They just do what they want and they would like to bring that to people. The most important thing is they love and they enjoy on the design field. So, they will design the best things which people want.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Don’t scare the mistakes. Just do and go forward. You should know and improve the skills on designs. However, sometime, they need to focus on their concept and ideas. They cannot listen from the outsiders or others too much. Otherwise, it will affect their designs, and that design is not the one as they want. One day, they will success during the improvement and that learning path.

19Tell us something you have never told anyone else.

Many friends feel so surprised how I go to this field now. It was because I was not studying designs in university. They don’t think that I have such talent. However, I love designs, and I trust on myself. Also, I feel that there has a lot of famous designers who they did not study designs, and they have no chance to learn the designs too. However, they could success. I believe that they enjoy and trust on themselves. As a result, they could success. For me, I enjoyed all my works. I love designs. I want to design more different things for people, and all things they love. This is my dream. Hope that the dream come truth.

20Who has inspired you in your life and why?
My daughter always provide me some inspiration ideas, because I read the books and TV program with her. Sometimes, I found something special during the reading and the TV program. It inspired some ideas to me, and designs the new collections. Maybe, I love her so much. Therefore, I focused on what she is reading and watching. Also, I try to get something from those for making something special for people, and people will love.
21What is your key to success? Any parting words of wisdom?

My key to success is “Go forward, and never give up”. This is very important for me. Today, we create the new brand for people as not easier. If I have no enthusiasm and motivation, it is hard to do and make the new designs.

Winning Entries

Exotic | 2020

Interview with Kevin Ching, Creative Director of Winky International Ltd, Hong Kong

In 2020, the latest Fashion Creative Collection used the elements of Chinese minority nationality costumes to transform into eyewear, which the minority...
(read more at MUSE Design Awards)

Winky International Ltd

Winky International Ltd is a Hong Kong-based company that designs great fashionable eyewear.