My name is Jing Wu and I am a Creative Director and designer who has worked in Shanghai, London and Berlin. I combine both global outlook and local insight to provide single-minded and problem-solving creative solution.

I developed my career mostly in creative agencies such as DDB, Neo@Ogilvy, and TBWAMedia Arts Lab. Apart from that, I have also created self-initiated projects that involves art creation and illustration. I pursued a Master's degree in Graphic Design at the London College of Communication.

I genuinely enjoy the process of creating stuffs - from doodling on a piece of paper to creating something tangible, surprising and something potentially makes a difference in life.

For my day job, I strive to create beautiful works for clients to communicate their products or service. After work, I try to create interesting projects to express myself as a creator.

The ability to see the unusual out of the usual and turn it from 0 to 10. Creativity requires more practice than talent.

An idea is a simple and unexpected logic. It makes sense and works but in an interesting or unexpected way.

I spend 30% of my time learning – to dive into the limitations and boundaries (almost like a brief) and 30% of my time to find an idea that works. Then, I spend the rest of the time to realize the idea and polish it to every possible detail.

My favorite part would be the moment when I see the first prototype or mock-up! It is time for the verdict, the time where I will find out if I would have to redo or polish it into something more satisfying. It's full of surprises!

Ever-changing, simple, straightforward and playful.

I wholeheartedly believe so! I was born and raised in Shanghai which is a combination of a fast developing metropolitan with traditional Chinese cultures. To me it is the cross point of China and the world outside China, the past and the present.

Winning a silver is a great beginning, hopefully I can go further in the future!

Inspired by the 12 Zodiac Animals, this series reinterprets the animals as living creatures with a free spirit and soul. The artworks discuss how the animals can break out of the conventional definition by human and to adventure new paths in their own metaverse. This NFT collection has a unique style that combines free-hand sketch with algorithm-based digital graphics.

The biggest challenge would be how to re-imagine the animals with a modern and fresh twist, and to illustrate a universe that doesn't exist for the animals.

I'm currently working on compiling a book featuring the winning entries, where I can acknowledge both the illustrations and the concepts behind them as award-winning. This endeavor motivates me to push my creative boundaries even more.

Amazing works, cool (also weird) people, and a sense of purpose (that is to keep creating).

China is a big and fast developing market which offers many opportunities for designers to hone their skills and advance their careers.

Whenever the media landscape changes, the creative industry changes too. We have experienced the journey from traditional media like print, outdoor and broadcasting to digital world to social media, now we are heading to the Metaverse. We will see a big revolution on how creatives and designers learn and create. But there is something that did not change - design will always serve around people's needs.

Keep an open-mind to things and stay dedicated in pushing forward.

Use smartphones smartly, take photos of interesting stuffs or save from social media and websites. Take short online courses which are very convenient for everybody to use to learn!

I actually never wanted to work in creative/advertising agency!

My dad.

Elon Musk.

Jonathan Ive.

Staying receptive and keep working towards my goals.

Thank you for awarding the Silver MUSE Creative Awards to me! I could not be any happier with this amazing achievement.