Interview with Jihyo Yu from United States

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Jihyo Yu

Growing up having an art teacher for a mother, Jihyo Yu was more than fortunate to have been exposed to the basics of art at an early age which formed a deep appreciation for the power of design and the ability to transform people’s lives!

Interview with the 2023 MUSE Creative Awards Winner -
Jihyo Yu

1Please give us a brief bio of yourself and your creative background.
My name is Jihyo Yu, and I recently graduated from the School of Visual Arts majoring in Graphic Design. Throughout my education, I developed a strong passion for creating visually engaging and effective designs that convey ideas and messages in a meaningful way. With a solid foundation in typography, layout, and color theory, I'm excited to apply my knowledge and skills to the projects and make a positive impact through my designs.
2What made you become/why did you choose to become a creative?

I became a creative because of my deep passion for design and its ability to influence and illuminate the world. I believe that design has the power to make a difference in people's lives and solve complex problems. It was sparked at a young age while watching a science documentary that introduced me to the concept of Universal Design. From that moment on, I knew I wanted to be a designer who could contribute to making the world a better place for everyone.

Also, growing up with an art teacher for a mother, I was fortunate to have been exposed to the basics of art from an early age. This experience instilled in me a deep appreciation for the power of design to transform people's lives. As a designer, I believe there are many solutions to design problems and I am always eager to explore new ideas and approaches to arrive at the best possible outcome.

3Tell us more about your business/company, job profile, and what you do.
As a recent graduate, I am currently seeking opportunities to work with design agencies or in-house design teams. I am passionate about creating purposeful designs that serve a specific mission. My goal is to contribute to projects that align with my mission statement: "I seek to influence and illuminate the world with mutually kind design." I bring a comprehensive understanding of the Adobe Creative Suite and a strong foundation in typography, layout, and color theory to every project I work on.
4What does “creativity” mean to you?
To me, creativity is the ability to think outside the box and approach problems from unique perspectives. It's about pushing boundaries, breaking conventions and finding innovative solutions. Creativity allows me to combine my knowledge, skills and imagination to generate original ideas and designs that captivate and engage audiences.
5To you, what makes a “creative” idea and/or design?
A creative idea or design is one that combines aesthetics and functionality, while also conveying a meaningful message. It goes beyond the surface level and evokes emotions, provokes thoughts, or solves problems. A creative idea is one that stands out, breaks new ground, and leaves a lasting impression on the audience.
6Tell us about your creative and/or design process.

My creative process usually starts with thorough research and understanding of the project's objectives, target audience, and context. This is followed by brainstorming and sketching to generate a range of ideas and concepts.

Once I have a few promising directions, I move on to the digital phase, where I refine and develop the chosen concept. This involves experimenting with typography, color palettes, layout variations, and other design elements to create a cohesive and visually impactful final product.

7What's your favorite part of the creative process and why?
My favorite part of the creative process is the initial ideation and brainstorming stage. It's the time when ideas flow freely and possibilities seem endless. I enjoy exploring different concepts, sketching out rough ideas and allowing my imagination to run wild. This stage sets the foundation for the entire design process and allows me to uncover unique and innovative solutions.
8Describe your creative style and its main characteristics.
My creative style can be described as modern, clean, and purpose-driven. I strive for simplicity and minimalism in my designs, using typography, color, and layout to create visually appealing and functional solutions. I believe in the power of effective communication through design, focusing on clarity, hierarchy, and user experience to ensure the intended message is effectively conveyed.
9Do you think your country and its cultural heritage has an impact on your creativity process?
Absolutely, my country and its rich cultural heritage have a significant impact on my creativity process. The diverse traditions, art forms, and aesthetics of my country provide a vast pool of inspiration for me. I often draw from the vibrant colors, intricate patterns, and storytelling elements found in our cultural heritage. It gives me a unique perspective and a deep appreciation for the importance of cultural context in design.
10Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Winning the 2023 MUSE Creative Award is an incredible honor for me. It serves as recognition for my hard work, creativity, and dedication to producing impactful designs. This distinction validates my efforts and provides a boost of motivation to continue pushing boundaries and delivering exceptional work. It also brings greater visibility and credibility, opening doors to new opportunities and collaborations.
11Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?

The winning work I entered into the 2023 MUSE Creative Awards is a rebranding project for book publishing brand. This brand specializes in publishing books on New Age subjects such as alternative health, psychic development, and spirituality. The project involved redesigning the company's overall identity as well as creating covers for a series of three different books.

My objective was to give brand a more contemporary look and feel while honoring its rich history and maintaining a sense of authenticity. I wanted to create a visual identity that would resonate with modern audiences while capturing the essence of spirituality and wisdom that publishing brand's books embody.

For the rebranding, I focused on developing a typographical style that was both distinctive and classic. I carefully selected a color palette that would blend seamlessly with the overall design, evoking a sense of serenity and spiritual depth. The new logo and visual elements harmoniously represented brand's identity as a publisher of insightful and transformative books.

To further enhance the brand's uniqueness and personal touch, I decided to create custom illustrations for the cover of each book in the series. These illustrations were meant to visually explain complex spiritual concepts in a captivating and accessible way. By utilizing my artistic skills, I was able to produce high-quality illustrations that perfectly complemented the overall design aesthetic, adding depth and visual intrigue to the books.

Entering this project into the 2023 MUSE Creative Awards allowed me to showcase the successful fusion of tradition and modernity in the rebranding of a prominent publishing company. It exemplified my ability to create a visually engaging and meaningful design that speaks to the essence of the brand and captivates the audience.

12What was the biggest challenge with this project?
The biggest challenge with this project was striking the right balance between modernity and tradition in the rebranding of the book publisher. It was essential to create a design that appealed to contemporary audiences while still respecting the company's long-standing heritage. Finding the perfect visual language that captured the essence of spirituality without feeling outdated was a delicate task. It required thorough research, exploration, and careful decision-making to overcome this challenge successfully.
13How has winning an Award developed your practice/career?

Winning the MUSE Creative Award has had a significant impact on my practice and career. Firstly, it has provided validation and recognition for my creative abilities and dedication to producing exceptional designs. This recognition has boosted my confidence and motivated me to continue pushing the boundaries of my craft.

Additionally, winning the award has increased my visibility within the creative industry, opening doors to new opportunities, collaborations, and connections with industry professionals. It has enhanced my credibility as a designer and given my career a significant boost.

14What are your top three (3) favorite things about our industry?

There are many things I love about our industry, but if I had to narrow it down to three favorites, they would be:

Creativity and Innovation: Our industry thrives on creativity and innovation, allowing us to continuously explore new ideas, experiment with design techniques, and push the boundaries of what is possible. It's an exciting and dynamic field that encourages constant growth and evolution.

Impact and Meaningfulness: Design has the power to create meaningful and impactful experiences. Whether it's solving problems, raising awareness, or inspiring emotions, I find immense satisfaction in knowing that my designs have the potential to make a difference in people's lives.

Collaboration and Community: The design industry fosters a strong sense of collaboration and community. It's a space where designers come together to share knowledge, inspire one another, and support each other's growth. The opportunity to connect with fellow creatives, learn from their experiences, and collaborate on projects is truly inspiring and enriching.

15What makes your country specifically, unique in the creative industry?

My country Korea has a unique blend of diverse cultures, traditions, and artistic influences that contribute to its distinctiveness in the creative industry. It serves as a melting pot of creativity, where different artistic styles, storytelling techniques, and design aesthetics converge.

This cultural richness provides a vast pool of inspiration and a unique perspective for creative endeavors. Additionally, the entrepreneurial spirit and resilience within the creative industry of my country have fostered a vibrant and innovative ecosystem that continually pushes the boundaries of design.

16Where do you see the evolution of creative industry going over the next 5-10 years?

Over the next 5-10 years, I anticipate significant advancements and transformations in the creative industry. With the rapid development of technology and the increasing integration of design in various aspects of life, I foresee a greater emphasis on user-centered and experience-driven design. The demand for immersive and interactive experiences, as well as the integration of emerging technologies such as augmented reality (AR) and virtual reality (VR), will shape the way designers approach their work.

Additionally, the focus on sustainability and ethical design practices will continue to gain prominence, leading to more environmentally conscious and socially responsible design solutions.

17If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?

To aspiring students entering the industry or considering submitting their work to the MUSE Creative Awards, my advice would be:

Embrace continuous learning: Design is a field that is constantly evolving, so it's crucial to stay curious and keep learning. Seek out opportunities to expand your skills, stay updated with the latest design trends and technologies, and never stop exploring new ideas and techniques. Embrace feedback and critique as valuable opportunities for growth.

Build a diverse portfolio: As a student or aspiring submitter, it's important to build a diverse portfolio that showcases your range of skills and creativity. Include a variety of projects that highlight your ability to tackle different design challenges and demonstrate your unique style and approach.

Be passionate and authentic: Design is fueled by passion. Find what truly inspires you and let that passion shine through in your work. Stay true to your own unique style and voice, as authenticity is what sets you apart in a competitive industry.

Don't be afraid to take risks: Innovation often comes from taking risks and thinking outside the box. Don't be afraid to challenge conventions, experiment with new ideas and push the boundaries of design. Embrace failures as opportunities for growth and learning.

18What resources would you recommend to someone who wants to improve their skills in the creative industry?
There are numerous resources available for individuals looking to enhance their skills in the creative industry. I would recommend seeking out mentorship and networking opportunities, attending workshops and conferences, practicing regularly and staying up to date with industry trends and technologies.
19 Tell us something you have never told anyone else.
Well, something I have never told anyone else is that during my design process, I often create playlists of specific music genres or artists that help me get into a creative flow. The right music can greatly inspire and influence my design choices, setting the mood and enhancing my focus. It's a personal ritual that has become an integral part of my design practice.
20Who has inspired you in your life and why?

My mother, who is an art teacher, has been a tremendous source of inspiration in my life. She ignited my passion for art and design from a young age, nurturing my creativity and instilling in me a deep appreciation for artistic expression.

Her dedication to teaching and her own artistic pursuits has shown me the transformative power of art and design in impacting lives. Her unwavering support and belief in my abilities have been a constant source of motivation throughout my journey.

21What is your key to success? Any parting words of wisdom?

For me, the key to success lies in a combination of passion, perseverance, and continuous learning. It's essential to be passionate about what you do, as it fuels your drive, keeps you motivated, and allows you to pour your heart and soul into your work. Perseverance is equally important, as the creative industry can be challenging and filled with obstacles.

Embrace failures as learning opportunities, stay resilient and never give up on your goals. In parting, I would like to encourage aspiring designers to stay true to themselves and their unique voice. Develop your own style, embrace your strengths, and let your authenticity shine through in your work. Remember that creativity knows no boundaries, so dare to dream big, take risks, and create designs that have the power to inspire, influence, and make a positive impact on the world.

22Do you have anything else you would like to add to the interview?

I would like to express my gratitude for the opportunity to participate in this interview and share my experiences. I also want to thank the MUSE Creative Awards for their recognition and support of the creative community.

To all aspiring designers and creatives, I encourage you to stay passionate, embrace challenges, and never stop pursuing your dreams. The creative journey is an exciting and fulfilling one, and I believe that each of us has the power to make a difference through our unique creative contributions. Thank you.

Winning Entry

Book Publishing Company | 2023

Book Publishing Company | Jihyo Yu
I rebranded a project for a book publishing company that was established in 1901, with a focus on New Age subjects like alternative health and healing ...
(Read more at MUSE Creative Awards)

Jihyo Yu

Growing up having an art teacher for a mother, Jihyo Yu was more than fortunate to have been exposed to the basics of art at an early age which formed a deep appreciation for the power of design and the ability to transform people’s lives!

Read more about this interview with Jiahan Fan from the United States, the Gold Winner of the 2023 MUSE Creative Awards.